RAGOOD S.R.L.

What RAGOOD S.R.L. does

Ragood S.r.l. is an Italian food company that produces 100% plant-based ready-made ragù sauces designed to replicate the taste of traditional Italian meat-based ragù. Founded in 2022 by two brothers, Fabio and Carmine, in Pagani (Salerno, Campania), the company applies conventional Italian cooking techniques — slow cooking (cottura lenta) and authentic soffritto preparation — to a vegan formulation. The product range comprises six SKUs spanning regional Italian variants: Bolognese (with an optional Gondino cheese variant), Siciliana, Ortolana, Peperoni, and Porcini. Products are shelf-stable jarred sauces containing soy and gluten allergens, suitable for dry or fresh pasta, lasagna, baked pasta, and bruschette, and freezable for two to three months after opening.

The company operates a direct-to-consumer model exclusively through a Shopify-powered e-commerce site (ragood.it), with no retail, marketplace, or wholesale distribution in evidence. Pricing is €3.90 per single jar or €15.60 for a four-jar multi-pack, with free shipping in Italy for orders above €29.90. Target customers are flexitarian consumers and Italian families seeking to reduce meat consumption without abandoning traditional flavors or cooking rituals. The company is privately held by its founders, employs 1–10 people, has no disclosed external funding, and reports no patents, partnerships, awards, or certifications.

Name

RAGOOD S.R.L.

Legal name

Ragood S.r.l.

Website

https://ragood.it/

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Ragood S.r.l. is an Italian plant-based food company that produces ready-made jarred ragù sauces replicating traditional Italian recipes, sold direct-to-consumer via its Shopify e-commerce site to flexitarian consumers and Italian families domestically.

Ownership category

akta.pro rank

Product category

Plant-based pasta sauces

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

akta.pro secondary industry

Prepared soups, stews & chili manufacturing (AFAKAHAJ)

Keywords

• Plant-based pasta sauces
• Vegan ready-made ragù
• Meat-free Italian condiments
• Plant-based Italian food
• Ready-to-use pasta sauces

Headquarters

HQ city

Pagani

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: Revenue generated through direct online sales of plant-based ragù products to consumers via their e-commerce platform. Products are sold in multi-packs at €15.60 (4 jars) or €3.90 per individual jar. Free shipping provided for orders exceeding €29.90 in Italy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ragood manufactures and sells a line of 100% plant-based, ready-to-use ragù pasta sauces inspired by traditional Italian regional recipes (Bolognese, Siciliana, Ortolana, Peperoni, Porcini, and Bolognese con Gondino). Products are produced in Italy using slow-cooking methods and authentic soffritto, and are sold exclusively direct-to-consumer via the company's Shopify e-commerce site (ragood.it) with shipping within Italy.

Product overview

Ragood S.r.l. is an Italian food company offering a portfolio of six ready-to-use plant-based ragù sauces inspired by traditional Italian recipes. The product line includes regional varieties such as Ragù plant-based alla Bolognese (available plain and with Gondino cheese), Ragù plant-based alla Siciliana, Ragù plant-based all'Ortolana, Ragù plant-based con Peperoni, and Ragù plant-based con Porcini. All products are 100% plant-based, made in Italy using slow-cooking methods and selected ingredients, and are sold directly to consumers via their Shopify e-commerce platform with free shipping in Italy.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mutti: Italy's leading premium tomato and pasta sauce brand (Mutti Parma). Directly comparable as a producer of ready-to-use Italian pasta sauces sold to Italian and European consumers, but at much larger scale across the full tomato-based sauce category, not just plant-based ragù.
• Barilla: Global Italian pasta and prepared sauce manufacturer with a broad range of ragù and pesto SKUs (Barilla, Vello Verde). Comparable as an incumbent Italian sauce maker with national distribution and shelf presence; Ragood competes for the same end-use occasions (pasta, lasagna) from a plant-based angle.
• Conserve Italia: Italian food cooperative producing tomato-based sauces and condiments under brands including Cirio and Valfrutta. Comparable as a large Italian producer of ready-to-use cooking bases and pasta sauces, with mass-market retail presence Ragood currently lacks.
• De Cecco: Historic Italian pasta and sauce brand. Comparable as an established 'Made in Italy' producer of premium pasta accompaniments, including jarred sauces for pasta dishes—Ragood's product fits naturally within De Cecco's retail pasta-and-sauce merchandising logic.
• Garden Gourmet (Nestlé): Nestlé's plant-based brand offering meat alternatives, burgers, and prepared plant-based meals across Europe. Comparable as a well-funded plant-based food brand pursuing flexitarian consumers with ready-to-eat options, though broader in category than Ragood's sauce focus.
• Pomì (Casalasco): Italian tomato-based product brand (passata, pulp, sauces) owned by Casalasco. Comparable as a producer of Italian tomato-based cooking bases used for pasta sauces and ragù, sharing Ragood's domestic manufacturing base and end-consumer Italian usage occasion.

Direct peers

• Ragù Star: Italian producer of ready-to-use ragù sauces in jars (meat-based). The closest direct category peer to Ragood—same product type (jarred ragù), same end-use (pasta, lasagna, baked pasta)—competing head-to-head on shelf and in shopper consideration, with the key difference being meat-based versus plant-based formulation.

Emerging players

• LikeMeat: European plant-based brand producing meat alternatives including plant-based ground formats used in ragù-style cooking. Comparable as a plant-based competitor targeting the same ragù cooking occasion from the meat-replacement ingredient side rather than finished sauce side.
• Valio: Finnish dairy cooperative with a growing plant-based product line in Northern Europe. Comparable as a food manufacturer developing plant-based prepared products positioned around sustainability and traditional taste, addressing the same flexitarian segment Ragood targets.

Regional players

• La Linea Verde: Italian producer of fresh ready meals, soups, and salads under brands including DimmidiSì and Ortoverde. Comparable as an Italian prepared-food manufacturer offering ready-to-eat and ready-to-heat Italian meals, sharing Ragood's domestic production and 'Made in Italy' positioning but operating at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ragood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAGOOD S.R.L.