The Bonjour Agency

What The Bonjour Agency does

The Bonjour Agency is a London-based boutique marketing services firm founded in 2012 by Simon Jones, providing content creation, production, and training services exclusively to independent, fee-paying private schools. Its core offerings span five product lines: school leadership podcasts (with three sub-types — pupil recruitment, alumni engagement, and student-led), video testimonials, marketing videos (anchored by an "8 Mini Videos" package produced from one to two days of on-site filming), school photography, and marketing training delivered through a dedicated sub-brand (bonjourtraining.com). A done-for-you video editing add-on rounds out the portfolio.

The business is essentially a creator-led services company, not a software platform. Its technical stack is built entirely on commodity third-party tools: Vimeo for video hosting/embedding, Dropbox for project file delivery, Stripe for payments, Notion for internal project tracking, SendGrid for transactional email, Replit for website hosting, and OpenAI powering lightweight assistant features on the website. There is no proprietary technology, no software product, and no data asset; competitive differentiation rests on domain expertise and content craft rather than technology architecture.

Commercially, The Bonjour Agency operates a professional-services revenue model with transparent, publicly disclosed multi-currency pricing (GBP/USD/AED) targeting schools in the UK, Dubai, and the USA. Revenue streams include one-off set-up fees, recurring monthly podcast hosting (£50/month), per-episode production charges (£295), and project-based fees for video packages (£3,995) and photography days (£1,495). Go-to-market is sales-led and founder-led — Simon Jones personally conducts 30–45 minute consultation calls with prospective school leadership (Heads, Marketing Directors) — supplemented by content marketing (the "Beyond Bonjour" blog, LinkedIn), an email newsletter, and a free community product (School Marketing Circle, launched 2025). The company is bootstrapped with no external funding, operates with 1–10 employees, and is run primarily by founder Simon Jones and senior producer Arabella.

Name

The Bonjour Agency

Legal name

The Bonjour Agency

Website

https://thebonjouragency.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bonjour Agency is a London-based, founder-led boutique agency founded in 2012 that produces podcasts, videos, photography, and marketing training exclusively for independent private schools in the UK, UAE, and USA.

Ownership category

akta.pro rank

Product category

Education Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Sound Recording Studios (51224), Other Sound Recording Industries (51229)

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industry

Podcast Production, Editing & Post-Production Services (MPACADAE)

Keywords

• School marketing services
• Podcast production
• Video testimonials
• Marketing video production
• School photography

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Podcast Production Services: One-time set-up fee plus recurring monthly hosting plus per-episode production charges. Set-up covers initial podcast creation, recurring hosting covers distribution, and per-episode covers ongoing content production.
2. Marketing Video Production: One-time project fee for the '8 mini videos' package, which includes one/two days of filming and production of eight short marketing videos. Complete package pricing with no hidden extras.
3. Photography Services: Full-day photography engagement delivering approximately 300 edited images. One-time project pricing per day.
4. Video Editing Services: Project-based video editing for schools that have existing footage but need professional post-production. Starting rates with pricing tailored to each project's complexity.
5. Training Programs: Marketing training services for school teams delivered through a dedicated website (bonjourtraining.com) with comprehensive courses, workshops, and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Bonjour Agency produces professional marketing content for independent private schools, including podcast production and distribution, video testimonials, marketing video packages, school photography, and marketing training. Services are sold primarily as project-based engagements with recurring monthly elements for podcast hosting, serving schools across the UK, UAE, and USA.

Product overview

The Bonjour Agency is a marketing services provider for independent, fee-paying private schools worldwide, offering a portfolio of content creation services since 2012. The core offerings include School Leadership Podcasts (with sub-types: Pupil Recruitment, Alumni Engagement, and Student-Led podcasts), Video Testimonials, Marketing Videos (centered around the '8 mini videos' package), School Photography, and Marketing Training programs. An add-on service, Done-For-You Video Editing, transforms client-provided raw footage into polished marketing content. Services are priced regionally for UK, USA, and UAE markets, with transparent pricing including no hidden costs.

Differentiator

Problem solved

Functional benefit

Products and services

• School Leadership Podcasts Professional podcast production service for private schools, including recording equipment, expert editing, distribution to major platforms (Spotify, Apple Podcasts, Google Podcasts), custom branding and intro/outro music, and monthly analytics reports. Three podcast formats are offered: Pupil Recruitment podcasts, Alumni Engagement podcasts, and Student-Led podcasts. Pricing includes a one-time set-up fee (UK £495 / USA $650 / UAE AED 2,450), monthly hosting (UK £50 / USA $65 / UAE AED 250 per month), and per-episode production (UK £295 / USA $395 / UAE AED 1,450 per episode).
• Video Testimonials

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Audioboom: Podcast hosting and production platform that produces and distributes podcasts at scale. Comparable on the podcast production and distribution axis, though serves a much broader customer base beyond education.
• Podcastle: AI-powered podcast creation and editing platform. Comparable as a partial substitute for the firm's podcast production services — schools could use it for in-house production, eroding Bonjour's service value.

Broad incumbents

• Finalsite: Large established US-based provider of websites, marketing, and communications platforms for independent schools. Comparable because it sells marketing and content tooling/services into the same private-school buyer, although it operates at much larger scale and with a software-led model.
• Wistia: Video hosting, production, and marketing analytics platform. Comparable on the video hosting and distribution side of Bonjour's stack (Bonjour uses Vimeo today), with potential overlap on video-led marketing services.

Regional players

• Schoolzine: Australia/New Zealand school communications and marketing platform. Comparable in serving independent schools with marketing and content distribution, with similar audience but different geography.
• Atomwide: UK provider of ICT, communications, and digital content services to schools. Comparable in selling communications and content tooling into the same UK independent-school buyer, though broader in scope and more tech-focused.

Others

• School News Notifier: UK service distributing school news and marketing content to parents. Comparable as an adjacent marketing-distribution channel targeting the same independent-school parent audience Bonjour serves with podcasts and video.

Direct peers

• Digistorm: Australia-based digital marketing and communications provider focused on K–12 and independent schools. Directly comparable in targeting private schools with content, web, and marketing services, with similar vertical specialization.
• Catalyst Creative: UK-based creative agency specializing in video, photography, and content for schools. Closely comparable service offering (film, photo, content for schools) and similar boutique, founder-led delivery model.
• Great Minds Media: Education-focused creative agency producing video and digital content for schools and edtech companies. Comparable in delivering branded video and audio content into the education sector with similar production services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-bonjour-agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bonjour Agency