Fudloop OÜ

What Fudloop OÜ does

FudLoop OÜ is an Estonian private limited company founded in March 2021 by Tarmo Seliste and Joanna Laast, headquartered in Tallinn. The company operates a network of smart food-sharing cabinets (toidujagamiskapid) that collect surplus edible food from households and food businesses and redistribute it to registered users free of charge. Each cabinet is equipped with smart-lock access control using personal user codes, a +4°C refrigerator compartment, and ambient shelves, with daily access restricted to 09:00–23:59 for food safety compliance. FudLoop claims to operate the world's first identity-based food-sharing cabinet system and is registered as an official food handler under the Estonian Agricultural and Food Board (Põllumajandus- ja Toiduamet).

The company monetizes through a €10 monthly subscription for registered users, supplemented by monetary donations from supporters that fund cabinet construction and transportation costs. Its go-to-market combines a community-led volunteer model for food transport and cabinet upkeep with direct B2B outreach to restaurants, retailers, caterers, and school cafeterias that generate surplus food. The company has executed pilots with Lavka OÜ and the Estonian Ministry of Social Affairs to redirect school cafeteria surplus to food-insecure families. By May 2022, FudLoop had approximately 500 registered users and had rescued roughly 750 kg of food from waste within its first two months of operation.

FudLoop operates five cabinet locations across Estonia — four in Tallinn (Keskturu, Lasnamäe, Mustamäe, and Nõmme Huvikool construction site) and one in Pärnu — and won a €100,000 Tallinnovation grant from the City of Tallinn and Tehnopol Science and Business Park in October 2022 to expand its network. The company is exploring further domestic rollout across Estonia and has built a broad ecosystem of corporate supporters (e.g., Astri Grupp, Baltic Wood Partners, Chemi-Pharm, Greenclean, LukuExpert) alongside local government partners. Marketing channels are primarily organic: the company website, Facebook page, and earned media in Estonian local press.

Name

Fudloop OÜ

Legal name

FudLoop OÜ

Website

https://fudloop.ee

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

FudLoop OÜ operates a network of smart food-sharing cabinets in Tallinn and Pärnu, Estonia, redistributing surplus edible food from households and food businesses to registered users. It monetizes via €10 monthly subscriptions and donations, serving food-insecure individuals and sustainability-focused businesses.

Ownership category

akta.pro rank

Product category

Food Waste Reduction / Smart Food-Sharing Services

NAICS

Refrigerated Warehousing and Storage (493120), Community Food Services (624210)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Online Cold-Chain & Frozen Food Delivery (AFAIAMAL)

Keywords

• Food sharing service
• Food waste reduction
• Surplus food redistribution
• Smart food lockers
• Circular economy solutions

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Subscription Fee: Users pay a monthly subscription fee of €10 to access and use the food sharing cabinets. Payment is made via personal payment link sent to email address.
2. Donations: Collection of monetary donations from supporters to fund construction of food sharing cabinets and cover transportation costs for food rescue operations. Bank transfer details provided for one-time and recurring donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

FudLoop develops and operates a network of IoT-enabled smart food-sharing cabinets (toidujagamiskapid) combined with a subscription web platform. Registered users pay €10/month to receive personal access codes that let them deposit surplus edible food or collect donated food from temperature-controlled cabinets. The company also collects surplus food from restaurants, retailers and caterers, redistributes it through the cabinets free of charge, and runs a donation programme to fund additional cabinets.

Product overview

Fudloop OÜ operates a network of smart food sharing cabinets (toidujagamiskapid) in Estonia, providing the world's first food sharing as a service solution. The core offering consists of IoT-enabled smart cabinets with smart lock access that enable food donation and redistribution. The system includes a user registration platform that creates personalized door codes, and a subscription model (€10/month). The company also coordinates food transport through volunteers and accepts monetary donations for cabinet expansion. Currently operates cabinets in Tallinn (Keskturu, Lasnamäe, Mustamäe) and Pärnu, with expansion plans across Estonia. FudLoop is registered as a food handler and complies with Estonian food safety regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Toidujagamiskapp — Smart Food-Sharing Cabinet IoT-enabled smart cabinet network that stores donated food under controlled conditions and redistributes it to registered users. Each cabinet has smart-lock access control tied to a personal user code, a +4 °C refrigerator section plus room-temperature shelving, and 24/7 availability window of 09:00–23:59. Customers subscribe to deposit and/or retrieve surplus food; businesses use the same cabinets as their donation drop-off point.
• FudLoop User Registration & Subscription Platform Online subscription platform that registers individual users, takes the €10/month payment via a personal payment link emailed to the user, and issues the personal access code that unlocks FudLoop cabinets. The same platform is the entry point both for households wanting to share surplus food and for food-insecure residents who need free access to rescued food.
• Business Food Surplus Collection & Redistribution Service Service for restaurants, retailers, caterers and school cafeterias that collects their edible surplus food and channels it into FudLoop's cabinet network free of charge. The service is delivered under FudLoop's registered food-handler status and is positioned to help partner businesses meet sustainability targets and reduce disposal costs.
• Donation Programme for Cabinet Construction & Food Transport Monetary donation programme that funds construction of new food-sharing cabinets and covers the cost of transporting rescued food. Accepts both one-time and recurring donations via Every-Pay and SEB bank transfer, and is open to individuals and corporate supporters.

Quantifiable outcome

• Nearly 750 kg of food rescued from waste within first two months of operation
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tehnopol Science and Business ParkcoreStrategic or Co-development Partner · 22 October 2022Co-organizer of Tallinnovation competition and provider of mentorship network support. Partnership includes funding of €100,000 as part of smart city innovation initiative.
• Nõmme Linnaosa valitsusminorStrategic or Co-development Partner · 16 March 2022Local government partner supporting FudLoop activities in Nõmme district.
• Tartu Biotehnoloogia Park (BioPark)minorStrategic or Co-development Partner · 16 March 2022Supporter of FudLoop activities, part of biotechnology and startup ecosystem.
• Astri Grupp (Keskturg)coreStrategic or Co-development Partner · 4 February 2022Hosting partner providing location for first food sharing cabinet at Keskturu market. Astri Grupp supports FudLoop as part of their green initiatives including renewable energy, solar farms, and cooperation with Uuskasutuskeskus.
• Tallinna Nõmme HuvikoolcoreStrategic or Co-development Partner · 3 December 2021Partnership to build innovative food sharing cabinet. Huvikool provides garage space for cabinet construction and participates in environmental education initiatives. Joint project to reduce food waste in Nõmme district.
• Lavka OÜminorChannel Partner/ Reseller/ Distributor · 2 June 2021Catering company providing surplus food from school cafeterias (Tallinna Inglise Kolledž and Kuristiku Gümnaasium) for food assistance program.
• Sotsiaalministeerium (Ministry of Social Affairs)minorStrategic or Co-development Partner · 2 June 2021Government partner providing list of families in need for school cafeteria food rescue pilot project.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Winnow: UK-based food waste technology company providing AI-driven kitchen waste tracking for commercial kitchens. Adjacent peer in food waste reduction infrastructure, addressing the supply-side (business donors) of FudLoop's value chain.

Direct peers

• Phenix: French surplus food solution serving both consumers (discounted meals app) and businesses (anti-waste SaaS for retailers). Directly comparable in combining consumer-facing food rescue with B2B waste reduction services.
• SirPlus: German surplus food retailer/rescue brand selling rescued food online and via outlets. Comparable business model addressing food waste through both B2B redistribution and consumer-facing rescued food products.
• Karma: Swedish-origin surplus food marketplace app allowing restaurants and retailers to sell unsold meals at discount to nearby consumers. Comparable two-sided marketplace addressing the same food waste problem with digital infrastructure.
• Olio: UK-based food sharing app enabling households and businesses to share surplus food locally. Closely comparable sharing-economy model targeting both individual donors and food businesses for surplus redistribution.
• FoodCloud: Irish food redistribution non-profit connecting surplus food from businesses to charities via technology. Comparable in combining IoT/tech-enabled redistribution infrastructure with food donor partnerships and charity end recipients.
• foodsharing.de: Germany-based food sharing platform operating physical 'Fairteiler' food distribution points plus an online platform for surplus food redistribution. Closest direct analogue to FudLoop's combination of physical sharing cabinets and an online user-identification platform.
• Too Good To Go: Europe's largest surplus food marketplace app, connecting consumers with restaurants and retailers selling unsold food at discounted prices. Direct competitor addressing the same Estonian/European food waste problem with a broader app-based model.

Regional players

• Uuskasutuskeskus: Estonian reuse center and circular economy non-profit, mentioned as a cooperator with Astri Grupp (FudLoop's host partner). Directly comparable Estonian circular-economy peer sharing mission and donor networks.
• ResQ Club: Finnish surplus food marketplace app operating in the Nordics and Baltics. Directly relevant regional peer given geographic proximity to Estonia and shared Nordic/Baltic regulatory and consumer environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FudLoopest
• LinkedInlinkedin.com/company/fudloopee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fudloop OÜ