LIKE MORTGAGE ADVICE LTD

What LIKE MORTGAGE ADVICE LTD does

LIKE MORTGAGE ADVICE LTD is a UK-based mortgage brokerage founded in 2021, operating as an appointed representative of Hawke Financial Services LLP (FCA Register No. 478284). The firm is headquartered in Caterham, Surrey, and delivers fee-free mortgage advice exclusively on Kensington Mortgages' specialist product set, serving UK-resident borrowers including first-time buyers, remortgagors, buy-to-let investors, self-employed applicants, and borrowers who have previously been declined. Advice is delivered via telephone and a web-based enquiry form, with no proprietary platform, mobile application, or self-service tooling disclosed.

The business model is a single-lender commission arrangement: the firm does not charge borrower fees and instead earns commission from Kensington Mortgages on completion of each advised and placed mortgage. The proposition is explicitly UK-only, with international enquiries excluded, and the firm is small in scale with no disclosed headcount, no external funding, and no evidence of multi-lender relationships. Marketing is conducted through Trustpilot and Google review channels rather than through any broader digital or partner acquisition strategy.

The firm's strategic posture is that of a focused specialist intermediary rather than a scaled broker: the technology stack is limited to standard web infrastructure (contact form, reCAPTCHA, Google Analytics), there is no proprietary AI/ML capability, and the only registered intangible is the "Like Mortgage Advice" trademark. The concentrated revenue dependency on a single lender is the defining structural feature of the business.

Name

LIKE MORTGAGE ADVICE LTD

Legal name

Like Mortgage Advice Limited

Website

https://likemortgageadvice.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

UK-based fee-free mortgage broker (founded 2021) that advises exclusively on Kensington Mortgages products for UK-resident borrowers, operating as an appointed representative of Hawke Financial Services LLP.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA), Non-Qualified Mortgage (Non-QM) & Specialty Product Brokers (FSALABAG)

Keywords

• Mortgage brokerage
• Mortgage advisory
• Specialist lending
• First-time buyer mortgages
• Remortgage advice

Headquarters

HQ city

Caterham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission from Kensington Mortgages: Like Mortgage Advice does not charge customers any fee for arranging their mortgage. The company receives commission from Kensington Mortgages upon completion of the mortgage, which is the sole revenue mechanism disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Like Mortgage Advice provides fee-free, no-obligation specialist mortgage advice focused on Kensington Mortgages products, operating as an appointed representative of FCA-regulated principal Hawke Financial Services LLP. Mortgage advisers guide UK customers through the full mortgage journey — initial consultation, product selection, and application submission — with no fee charged to the customer; the firm earns commission from Kensington Mortgages on completion.

Product overview

Like Mortgage Advice operates as a single-service mortgage brokerage focused exclusively on Kensington mortgage products. They provide fee-free mortgage advisory services as an appointed representative of Hawke Financial Services LLP, offering guidance to first-time buyers, those remortgaging, buy-to-let investors, self-employed individuals, and customers previously declined for mortgages. The core service encompasses initial consultation, ongoing guidance, and application submission support, all delivered without charging fees to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fee Free Mortgage Advice Service A fee-free, no-obligation specialist mortgage advisory service focused exclusively on Kensington Mortgages products. Advisers provide initial consultation, ongoing guidance through the mortgage journey, and full application submission on behalf of the customer. The service is targeted at UK consumers including first-time buyers, remortgagors, buy-to-let investors, self-employed individuals, and applicants previously declined by other lenders. The customer pays no fee; the firm earns commission from Kensington on completion.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hawke Financial Services LLPcoreChannel Partner/ Reseller/ DistributorLike Mortgage Advice is an appointed representative of Hawke Financial Services LLP. Hawke Financial Services is authorised and regulated by the Financial Conduct Authority (FCA Register No. 478284). This principal relationship allows Like Mortgage Advice to operate as a regulated mortgage broker.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Others

• Moneyfacts: UK financial product comparison service used by mortgage borrowers to compare deals across lenders. Comparable as a customer-acquisition touchpoint for the same UK mortgage shopper, though it is a comparison platform rather than a broker.

Direct peers

• Trussle: UK online mortgage broker offering whole-of-market advice and automated remortgage tracking. Comparable on customer segments (remortgagers, first-time buyers) and on digital lead capture, though with broader lender access.
• Habito: UK digital mortgage broker arranging mortgages across multiple lenders via an online advice journey. Direct competitor to Like Mortgage Advice for UK consumer mortgage brokerage, with a more technology-led delivery model.
• London & Country Mortgages (L&C): Long-established UK fee-free mortgage broker with a large panel of lenders. Direct competitor on the fee-free consumer proposition and on the remortgage/buy-to-let use cases.

Emerging players

• SPF Private Clients: UK mortgage broker focused on specialist and high-net-worth segments including self-employed and complex income cases. Comparable on specialist borrower focus and on arranging through specialist lenders.
• MortgageGym: UK digital mortgage advice platform providing remote adviser-led and self-serve journeys. Comparable as a hybrid advice model targeting similar consumer segments, though with a more digital delivery stack.
• Coast Financial: UK specialist mortgage broker serving self-employed, contractor, and adverse-credit borrowers. Comparable on niche borrower segments and on fee-charging/fee-free advisory models for specialist lending.

Broad incumbents

• Kensington Mortgages: Specialist UK mortgage lender whose products Like Mortgage Advice exclusively distributes. Comparable because it operates in the same specialist/non-QM segment and is the upstream counterparty for the subject firm.
• HSBC UK Mortgage Services: High-street incumbent lender offering in-house and intermediary mortgage distribution in the UK. Comparable as a broad incumbent competing for the same consumer mortgage demand, though not specialist-focused.
• Nationwide Mortgage Advice: Major UK building society offering mortgage advice directly and through intermediary channels. Comparable as a large incumbent competing for the same retail mortgage customers, especially remortgagers and first-time buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIKE MORTGAGE ADVICE LTD