Boahaus
Boahaus is a privately held, family-owned furniture company that designs and sells vanity desks, bar cabinets, kitchen and home office pieces through a DTC e-commerce site, a Houston showroom, and US retail partnerships, targeting design-conscious consumers with feature-integrated, affordably priced furniture.
- Company typePrivate
- Founded2010
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Boahaus does
Boahaus is a privately held, family-owned furniture company founded by Carlos R. Falcón in 2010 in Caracas, Venezuela, with current operations headquartered in Houston, Texas. The company designs, manufactures (via multiple own-operated factories worldwide), and distributes furniture under its registered brand, anchored by lighted makeup vanity desks and extending into bar cabinets, TV stands, kitchen furniture, home office pieces, storage/organization, and accessories. Products are organized into three explicit price/feature tiers — Basic (entry-level from ~$199.99), Essential (mid-tier ~$359-389) and Collection (premium ~$419-635) — and integrate consumer-electronics features including dimmable LED mirrors, built-in Bluetooth speakers, integrated 110V/USB-A/USB-C power hubs, tempered glass tops, jewelry dividers, and crystal hardware. Materials are FSC-certified, and the catalog spans color/finish variants across White, Black, Pink, Greige, Mirrored Glass, and wood-tone options.
Boahaus firmographics
Firmographics- Name
- Boahaus
- Legal name
- Boahaus
- Website
- https://boahaus.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boahaus is a privately held, family-owned furniture company that designs and sells vanity desks, bar cabinets, kitchen and home office pieces through a DTC e-commerce site, a Houston showroom, and US retail partnerships, targeting design-conscious consumers with feature-integrated, affordably priced furniture.
- Ownership category
- akta.pro rank
Boahaus industry classification
Industry- Product category
- Home Furniture
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
- akta.pro secondary industry
- Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)
Keywords
Where Boahaus is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boahaus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Furniture Product Sales: Boahaus generates revenue primarily through direct sales of furniture products including vanity desks, bar cabinets, TV stands, kitchen furniture, and home office pieces. Products are sold at various price points ranging from approximately $16 for accessories to over $600 for premium vanity sets. The company offers free domestic shipping on large orders and sells directly to consumers through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level vanity and furniture pieces at accessible price points |
| Unit Pricing | Pay-as-you-go | Mid-range vanity desks with LED mirrors and integrated features |
| Unit Pricing | Pay-as-you-go | Premium vanity sets with maximum features and smart technology |
| Unit Pricing | Pay-as-you-go | Bar furniture including cabinets and carts |
| Unit Pricing | Pay-as-you-go | Kitchen and home office furniture |
| Unit Pricing | Pay-as-you-go | Accessories including stools, knobs, and lighting accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Boahaus product offering
Product offeringCore offering
Boahaus designs, manufactures, and sells residential furniture with a strong emphasis on vanity desks with integrated smart features such as LED lighting, Bluetooth speakers, and USB/power hubs. The catalog also extends to bar cabinets, bedroom sets, TV stands, kitchen islands/carts, and home office pieces, offered across three tiers (Basic, Essential, Collection). Sales are conducted primarily through the company's own e-commerce site complemented by a Houston, Texas showroom and international shipping.
Product overview
Boahaus is a furniture company specializing in vanity desks, bedroom furniture, living room pieces, bar cabinets, kitchen furniture, and home office products. The core portfolio centers on lighted makeup vanity desks organized across three product tiers: the Basic Collection (entry-level models like Freya, Nova/Yara, Diana, Jane, Venezia, and Nova Makeup Vanity Desk), the Essential Collection (mid-tier vanities including Amelia and Aria with LED mirrors, integrated Bluetooth speakers, and USB charging), and the premium Collection (top-tier vanities such as Elara, Selina, Verona, Kiana, Louise, and Amira featuring larger formats, framed bulb mirrors, glass tops, integrated power hubs, and multiple finish options). The company also offers complementary products including vanity stools (Lyanna, Brienne), LED lighting accessories, cabinet knobs, bar cabinets (Jamestown, Hamilton, Colchester, Sunderland, Tenby, Oxford, Wakefield, Doncaster, Stoke, Stanley), TV stands (Oakland, Cary), kitchen furniture (Jamestown Kitchen Island, Avignon Wall Cabinet, Bienville Sideboard, Colmar Sink Cabinet), and home office furniture (Kettlewell Writing Desk). All products ship free within the US and come with a 6-month warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Vanity Desks with LED Mirror and Bluetooth
- Bar Cabinets and Wine Storage Furniture
- Bedroom Furniture Sets
- TV Stands and Living Room Furniture
- Kitchen Furniture (Islands, Carts, Buffets)
- Home Office Desks and Storage Home office desks, computer tables, and storage cabinets targeted at remote workers and residential users.
Quantifiable outcome
- 100% free domestic shipping on all US orders
- +3 more outcomes
Companies that use Boahaus
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Boahaus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Boahaus partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights5 records
Boahaus competitors and assessment
Company assessmentDirect peers
- Vanity Place: Specialty vanity retailer with multiple vanity collections at varying price points. Competes head-to-head in the bedroom-vanity niche and shares the same mid-market price ladder that Boahaus uses (Basic/Essential/Premium).
- Article: Modern DTC furniture brand selling directly to consumers with free shipping. Comparable in DTC-first go-to-market, mid-tier price positioning, and focus on design-forward bedroom and living room pieces.
- Impressions Vanity: Hollywood-style and smart makeup vanity DTC brand. Directly competes with Boahaus in lighted vanity desks with mirrors, Bluetooth, and integrated features for the same female, social-media-driven customer segment.
- Pottery Barn Teen: Bedroom and vanity-focused retail brand targeting younger female shoppers. Closely comparable customer demographic, vanity-and-bedroom-first merchandising, and DTC + showroom model.
Broad incumbents
- Wayfair: Largest US online home-furniture marketplace. Sells similar vanity, TV stand, kitchen, and home-office categories and represents both a competitor and a potential distribution channel for Boahaus products.
- West Elm (Williams-Sonoma): Premium home furnishings retailer with broad catalog including bedroom vanities, bar cabinets, and home office. Comparable customer overlap (design-conscious women) but far larger scale and brand recognition.
- IKEA: Global mass-market furniture retailer with extensive bedroom, kitchen, and home-office assortments. Competes on accessible price points and competes for the same homeowner/renter segment Boahaus targets.
- Coaster Furniture: Broad-line furniture manufacturer/retailer covering bedroom, dining, and accent furniture. Comparable in product breadth (vanities, bar, TV stands, home office) but operates at much larger scale across brick-and-mortar and online.
Emerging players
- Castlery: DTC modern furniture brand selling bedroom, living room, and dining pieces direct to consumers. Comparable in DTC model, mid-premium price positioning, and emphasis on design-led bedroom furniture.
- Floyd Furniture: DTC modern furniture brand with focus on modular, design-forward bedroom and living room pieces. Comparable in DTC-first strategy, mid-market pricing, and emphasis on sustainability and craftsmanship branding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Boahaus social profiles
Digital presenceBoahaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boahaus leadership team
Management profileNumber of profiles
Profiles9 records
Boahaus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boahaus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boahaus
What does Boahaus do?
Boahaus designs, manufactures, and sells residential furniture with a strong emphasis on vanity desks with integrated smart features such as LED lighting, Bluetooth speakers, and USB/power hubs. The catalog also extends to bar cabinets, bedroom sets, TV stands, kitchen islands/carts, and home office pieces, offered across three tiers (Basic, Essential, Collection). Sales are conducted primarily through the company's own e-commerce site complemented by a Houston, Texas showroom and international shipping.
Is Boahaus a public or private company?
Boahaus is a private company. It is classified as family owned and is currently operating.
When was Boahaus founded?
Boahaus was founded in 2010. It employs 11 to 50 people.
Where is Boahaus based?
Boahaus is headquartered in Houston, United States, in the North America region.
How does Boahaus make money?
One revenue line is on record: furniture Product Sales.
Who are Boahaus's main competitors?
Direct peers on record are Vanity Place, Article, Impressions Vanity and Pottery Barn Teen. Broad incumbents are Wayfair, West Elm (Williams-Sonoma), IKEA and Coaster Furniture. Emerging players are Castlery and Floyd Furniture.
Does Boahaus have an API?
No public API is recorded for Boahaus.
What industry is Boahaus in?
Boahaus's product category is Home Furniture. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC, with a secondary code of CRAIAAAI, Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands). Its NAICS code is 449110 and its SIC code is 5700.