Women in Business New Brunswick

What Women in Business New Brunswick does

Women in Business New Brunswick (Femmes en affaires Nouveau-Brunswick, operating under the trade names WBNB / FANB) is a non-profit organization founded in 2003 and headquartered at 219 Rue Main, Suite 3, Bathurst, New Brunswick, Canada. The organization supports current and aspiring women entrepreneurs in reaching their full potential as business owners by delivering quality, innovative, and inclusive counselling and services province-wide. Its service portfolio spans the business lifecycle — ideation, start-up registration, growth, succession planning, and export — through one-on-one development-officer counselling, structured training programs (the eight-week virtual Women Entrepreneurship 101), a seven-month Business Mentorship cohort, the Consultant Fund for paid expert advisory, Indigenous Female Entrepreneurship programming, the Women in Leadership initiative, and the Nujintuisga'tijig E'pijig Indigenous arts and crafts initiative. Supporting resources include a Learning Library covering export, e-commerce, governance, leadership, HR, cybersecurity, and social media, plus a directory of partner networks and a video/success-story library.

The underlying technology stack is intentionally minimal and non-proprietary: a bilingual (English/French) Joomla-style content website, a CyberImpact newsletter subscription, and standard social media presence on Facebook, X (Twitter), LinkedIn, YouTube, and Instagram. There is no proprietary platform, mobile app, or API layer. The business model is grant-funded rather than commercial — services are priced at zero to end-clients, and operating revenue (undisclosed) flows from federal and provincial government partners: the Atlantic Canada Opportunities Agency (ACOA), Women and Gender Equality Canada (WAGE), and the New Brunswick Department of Indigenous Affairs. Additional operational integration exists with the Community Business Development Corporations (CBDC) network via shared administrative functions with the New Brunswick Association of CBDCs. The go-to-market motion is community-led, relying on direct service delivery (in-person and virtual), bilingual content marketing, event-based recruitment (information sessions, training workshops, mentorship cohorts), and partner referrals from government and business support organizations.

Name

Women in Business New Brunswick

Legal name

New Brunswick Women in Business

Website

https://wbnb-fanb.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Women in Business New Brunswick is a Bathurst, Canada-based non-profit founded in 2003 that provides free counselling, training, mentorship, and export-readiness services to women entrepreneurs across the province, funded primarily by federal and provincial government partners.

Ownership category

akta.pro rank

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: WBNB operates as a non-profit organization funded primarily by government programs. Funding partners include Women and Gender Equality Canada, the Department of Indigenous Affairs, and the Atlantic Canada Opportunities Agency (ACOA). Services are provided free of charge to women entrepreneurs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Women in Business New Brunswick (WBNB/FANB) is a non-profit organization that provides free one-on-one counselling, group training programs, mentorship, and learning resources to current and aspiring women entrepreneurs across the province of New Brunswick. It also delivers specialized programming for Indigenous women entrepreneurs, export readiness support, and a leadership development program, all funded primarily by federal and provincial government partners.

Product overview

Women in Business New Brunswick (WBNB/FANB) is a non-profit organization that provides a comprehensive suite of programs and services for women entrepreneurs in New Brunswick. The portfolio includes core programs such as Women Entrepreneurship 101 (training), Business Mentorship (individual pairing with experienced mentors), and specialized initiatives like Indigenous Female Entrepreneurship and Women in Leadership. Supporting services include the Consultant Fund for advisory services, Solution Succession for succession planning, and an Export Services division. WBNB also operates a Learning Library & Tools resource hub offering training across business functions. The organization delivers these services through both direct programming and partnerships with government agencies, CBDCs, and national organizations like WEOC and the Trade Commissioner Service.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 413 one-on-one counselling sessions, 38 training opportunities, and 12 information sessions delivered in 2024-2025
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Community Business Development Corporations (CBDC)coreStrategic or Co-development PartnerWBNB is closely associated with the CBDC network. CBDCs provide flexible financing, training, and support services to small and medium-sized businesses in Atlantic Canada. WBNB and CBDCs serve overlapping clienteles and have shared organizational ties. The New Brunswick Association of CBDCs is the umbrella organization for regional CBDCs and shares administrative functions with WBNB.
• Nujintuisga'tijig E'pijigcoreStrategic or Co-development PartnerNujintuisga'tijig E'pijig is a dedicated initiative showcasing arts and crafts made by Indigenous women. It is featured as a key program on WBNB's website with its own separate website (nujintuisgatijig.ca), representing a structured partnership focused on supporting Indigenous women entrepreneurs through market access and visibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Startup Canada: National entrepreneurship support organization offering resources, training, and programs to Canadian entrepreneurs. Comparable as a peer in providing business support services, though broader in scope and not exclusively women-focused.
• Women Presidents' Organization (WPO): Global peer advisory and support organization for women business owners. Comparable in serving women entrepreneurs but operates at higher revenue tier through membership dues rather than grant funding.
• Atlantic Canada Opportunities Agency (ACOA): Federal regional development agency and one of WBNB's core funders. Comparable as a broad SME support ecosystem in Atlantic Canada, though at much larger scale and with a regional rather than women-focused mandate.

Direct peers

• Women's Enterprise Organizations of Canada (WEOC): National umbrella organization coordinating Canada's provincial women-focused business support organizations. Directly comparable as a peer organization serving women entrepreneurs through counselling, training, and mentorship; WBNB is a member and likely affiliate.
• Community Business Development Corporations (CBDC) - NB Association: Atlantic Canadian small business support network providing financing, training, and counselling. WBNB shares administrative ties and overlapping client base with CBDCs, making them peers in delivering SME support services in New Brunswick.
• Centre for Women in Business (Nova Scotia): Atlantic Canadian peer providing business advice, training, and resources to women entrepreneurs in Nova Scotia. Closely comparable in mission, programs, and delivery model to WBNB.

Regional players

• Women Entrepreneurs NL (Business Development Bank of Canada partner programs): Provincial women's entrepreneurship support in Newfoundland and Labrador. Same mandate and model as WBNB—counselling, training, and financing pathways for women-led businesses—but serving a different Atlantic Canadian province.

Emerging players

• Femmes du Monde: Quebec-based organization supporting women entrepreneurs in French-speaking Canada. Comparable in bilingual women-focused entrepreneurship support mission, though serving a different regional market with partial overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/wbnbfanb
• YouTubeyoutube.com/channel/UCS1rjaZtjKanLxWhRP9T9iQ
• Facebookfacebook.com/wbnb.fanb
• LinkedInlinkedin.com/company/wbnb-fanb
• Instagraminstagram.com/wbnbfanb

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Business New Brunswick