EYELINE STUDIOS LONDON LTD

What EYELINE STUDIOS LONDON LTD does

Eyeline Studios London Ltd is the UK-domiciled entity of Eyeline Studios, a wholly-owned subsidiary of Netflix that operates as the streaming company's global visual effects and virtual production division. The business delivers end-to-end VFX, virtual production (LED volume stages), performance capture, and AI-enabled generative visual content for film, television, and advertising productions. Its primary customer is Netflix, with additional work for franchise holders (e.g., Lucasfilm/Disney on Andor S2) and brands (e.g., General Motors). The company operates five global hubs — Los Angeles, Vancouver, Seoul, London, and Hyderabad — with the Hyderabad facility launched in March 2026 as a 32,000 sq ft production and innovation studio.

The company's service portfolio spans three integrated divisions: Studios (Generative Visuals, Stages including LED volume and the proprietary Light Dome, and Alternative Formats for advertising), VFX (full-service visual effects production), and Labs (an R&D unit producing proprietary tools such as BodyReLux, a video diffusion framework for relighting full-body performances, and Digital Bi-Pack, a synchronized multi-light capture process). Underpinning the offering is significant proprietary infrastructure — a 1,900+ LED multispectral Light Dome (15m diameter, 9.8m tall), performance capture stages with 156 4K cameras, and generative AI workflows that have produced scenes in one-tenth the time and cost of traditional VFX. The platform combines live-action capture, volumetric performance capture, and generative pipelines that Netflix has confirmed are used across approximately 300 titles in 2026.

Eyeline's revenue model is professional services B2B, with contracts structured directly with production studios and brands. Pricing is not publicly disclosed. The company unified with Scanline VFX in 2025 and acquired InterPositive in July 2026, indicating a build-and-buy strategy to expand AI capability. Its go-to-market is direct enterprise sales with a primary anchor in Netflix's content slate, supplemented by award-winning franchise work (Emmy winner for Andor S2) and advertising/alternative-format engagements.

Name

EYELINE STUDIOS LONDON LTD

Legal name

Eyeline Studios

Website

https://eyelinestudios.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Eyeline Studios London Ltd is Netflix's wholly-owned global visual effects and virtual production division, delivering VFX, LED volume, performance capture, and generative AI services for film, television, and advertising from five global hubs.

Ownership category

akta.pro rank

Product category

Visual Effects and Virtual Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)

akta.pro secondary industries

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), VFX Pipeline, Tools & Workflow Engineering (Automation, Asset/Shot Tracking) (MPAHABAH)

Keywords

• Visual effects services
• Virtual production
• Performance capture
• LED volume stages
• Generative AI content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. VFX Production Services: B2B service revenue from visual effects production for film and television productions. Services include full VFX pipeline, on-set supervision, and post-production visual effects work. Revenue derived from production contracts with studios and streaming platforms.
2. Virtual Production Services: Virtual production and LED volume stage rental, performance capture services, and volumetric capture for productions requiring real-time visualization and in-camera VFX effects.
3. Generative Visual Content: AI-enabled creative services including generative visuals, previs, and final pixel rendering for establishing shots, crowd enhancement, and environments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Eyeline Studios London provides end-to-end visual effects production, virtual production, performance capture, and generative AI-enabled content creation services for film and television productions. Operating as Netflix's in-house VFX division, the studio delivers services across the full production pipeline from previsualization through final pixel rendering, supported by proprietary technologies including LED volumes, the Light Dome multispectral stage, and AI-powered tools like BodyReLux.

Product overview

Eyeline Studios is a global creative studio that offers a unified platform combining Studios, VFX, and Labs divisions. The Studios division encompasses Generative Visuals (creative launchpad for visualization), Stages (LED volume, Light Dome, and Performance Capture), and Alternative Formats (marketing/advertising content). The VFX division provides visual effects services across film and television productions. The Labs division drives innovation through proprietary technologies like BodyReLux (video diffusion for relighting), Digital Bi-Pack (synchronized multi-light capture), and real-time multispectral lighting reproduction. The company operates five global locations: Los Angeles, Vancouver, Seoul, London, and Hyderabad.

Differentiator

Problem solved

Functional benefit

Products and services

• Generative Visuals

Quantifiable outcome

• AI-generated scenes completed in one-tenth the time and cost of traditional VFX
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• NetflixcoreStrategic or Co-development Partner · 1 January 2025Netflix is the parent company and primary customer of Eyeline Studios. Eyeline operates as Netflix's in-house visual effects and virtual production division, providing VFX services across Netflix's global content slate including original films and series. The relationship provides guaranteed production pipeline for Eyeline while enabling Netflix to control and integrate VFX capabilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Digital Domain: Hollywood VFX and virtual human studio with global facilities; comparable in VFX production scale, virtual production, and digital human/performance capture capabilities overlapping Eyeline's stack.
• Weta FX: New Zealand-based VFX studio known for high-end feature VFX, performance capture, and proprietary pipeline tools; directly comparable to Eyeline's mix of VFX, performance capture, and R&D.
• Method Studios: Global VFX and post-production studio with feature, episodic, and advertising work; comparable in offering integrated VFX and virtual production services to streaming and brand clients.
• Pixomondo: Virtual production and VFX studio with major LED volume operations for episodic and feature work; directly comparable to Eyeline's LED volume, virtual production, and performance capture offerings.
• Framestore: Global creative studio offering VFX, virtual production, and immersive content with offices across LA, London, and Montreal; competes directly with Eyeline for high-end streaming and film VFX mandates.
• DNEG: Independent VFX and animation studio with strong episodic and feature franchise work; comparable as a tier-one VFX vendor serving the same Netflix, Disney, and streaming slate clients as Eyeline.
• Moving Picture Company (MPC): Global VFX studio (now under Technicolor Games/Evalahm) delivering feature, episodic, and advertising VFX; directly comparable for streaming-platform work and high-end visual effects production.
• Industrial Light & Magic (ILM): Lucasfilm's VFX and virtual production division; comparable as a large-scale integrated VFX studio serving film, episodic, and streaming clients with proprietary technology and award-recognized output.

Emerging players

• Spin VFX: Boutique VFX studio serving episodic and feature work; comparable as a streaming-era VFX supplier, though smaller scale than Eyeline's global infrastructure.

Broad incumbents

• Sony Pictures Imageworks: Sony-owned VFX and animation house supporting both internal Sony productions and external clients; comparable in scale and proprietary technology investment but with broader internal IP mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubeyeline-labs.github.io/bodyrelux
• LinkedInlinkedin.com/company/eyelinestudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EYELINE STUDIOS LONDON LTD