Profexpo Osaühing

What Profexpo Osaühing does

Profexpo Osaühing (Profexpo OÜ) is an Estonian private limited company founded in 1993 and headquartered at Ahtri 12-209 in Tallinn. The company operates two distinct but related business lines: (1) organizing the annual Tallinna Toidumess (Tallinn FoodFair), Estonia's largest B2B trade fair for the food, retail, and HoReCa industries, held at Unibet Arena; and (2) serving since 2004 as the official representative of Messukeskus Helsinki (Finland's Expo and Convention Centre) in Estonia, facilitating Estonian company participation in Finnish trade fairs such as FinnBuild, Matka, Habitare, TastePro, Turvalisus, and Kinnisvaramess.

Revenue is generated primarily through event-based transaction fees. For Tallinn FoodFair, this includes exhibitor registration fees (€345/exhibitor, €235/co-exhibitor), exhibition space rental at €121/m², and pre-built package stands ranging from €940 (6 m²) to €2,440 (18 m²). For Messukeskus events, Profexpo charges €670 registration fees, sells exhibition space (€145/m² at FinnBuild), packages (e.g., TastePro at €2,400–€7,200), and organized group visit trips at €95/pax including ferry and transfers. The 2025 Tallinn FoodFair hosted 176 exhibitors across 2,240 m² with 5,230 B2B visitors; FinnBuild 2024 (Finland's largest construction fair) attracted 444 exhibitors and 19,000+ visitors, with typically 500+ Estonian attendees brokered through Profexpo.

The company is led by a three-person core team (Tiit Sarv, Kennet Sarv, Kriste Kõvamees-Roosna) and operates without disclosed external funding, parent entities, or technology platforms. Distribution relies on direct industry association partnerships (Estonian Food Industry Association, Hotel and Restaurant Association, Chamber of Agriculture and Commerce, Chefs Association, etc.), self-serve website registration, and downloadable multilingual promotional materials in 18+ languages for international exhibitor recruitment. There are no AI capabilities, APIs, or proprietary software products disclosed; the business is fundamentally event-driven with website-based information dissemination.

Name

Profexpo Osaühing

Legal name

Profexpo OÜ

Website

https://profexpo.ee

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Profexpo Osaühing organizes Estonia's largest B2B food industry trade fair (Tallinn FoodFair) and serves as the official Estonian representative for Messukeskus Helsinki, facilitating Estonian company participation in Finnish trade fairs across food, construction, safety, and tourism sectors.

Ownership category

akta.pro rank

Product category

Trade Fair Organization and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)

Keywords

• Trade fair organization
• Exhibition services
• Food industry events
• B2B trade shows
• Exhibition stand construction

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Exhibition Space and Registration Fees (Tallinn FoodFair): Revenue generated from exhibitor registration fees (345€ per exhibitor, 235€ per co-exhibitor) and exhibition space rental (121€/m² or packaged booth solutions ranging from 940€ for 6m² to 2,440€ for 18m²) for the annual Tallinn FoodFair trade event.
2. Messukeskus Helsinki Representation Services: Revenue derived from promoting and facilitating Estonian company participation in Finnish trade shows organized by Messukeskus Helsinki, including providing travel packages (e.g., 95€ for FinnBuild visit including ferry, transfer, and fair access).
3. Mess Visit Packages: Sale of organized travel packages to Finnish trade fairs including ferry transport, transfers, buffet meals, and fair admission. Example: FinnBuild package at 95€ per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Profexpo OÜ organizes and operates the Tallinn FoodFair (Tallinna Toidumess), Estonia's largest B2B food, retail, and HoReCa trade fair held annually at Unibet Arena in Tallinn since 1993. The company also serves as the official representative of Messukeskus Helsinki in Estonia since 2004, facilitating Estonian company participation in Finnish trade fairs such as FinnBuild, Habitare, Matka, TastePro, and Turvalisus, including organized travel packages and exhibitor registration services.

Product overview

Profexpo Osaühing operates as a trade fair organizer and exhibition services company with two core business lines: (1) Tallinna Toidumess (Tallinn FoodFair) — Estonia's premier B2B food industry trade fair held annually at Unibet Arena — and (2) Official representation services for Helsinki Messukeskus in Estonia, facilitating Estonian company participation in Finnish trade fairs such as FinnBuild, Matka, Habitare, TastePro, Turvalisus, Kinnisvaramess, and other professional events. The company offers comprehensive exhibition services including exhibitor registration, stand packages, logistics coordination, and organized group visit trips.

Differentiator

Problem solved

Functional benefit

Brands

• Tallinna Toidumess: Estonia's largest B2B food, retail and HoReCa trade fair, organized annually by Profexpo OÜ. Held at Unibet Arena in Tallinn. Also known internationally as Tallinn FoodFair.

Products and services

• Tallinna Toidumess (Tallinn FoodFair) Estonia's largest B2B food, retail, and HoReCa industry trade fair, held annually at Unibet Arena in Tallinn. Connects food producers, importers, suppliers, and professionals across the food value chain for business networking and product showcase. Invitation-only for trade visitors aged 18+.
• Messukeskus Helsinki Representation Services Official representation and sales agent services in Estonia for Helsinki's Messukeskus exhibition center. Facilitates Estonian companies' participation in Finnish trade fairs including Matka, Habitare, FinnBuild, TastePro, Turvalisus, Kinnisvaramess, and other professional exhibitions organized by Helsinki Messukeskus.
• Trade Fair Participation and Exhibition Stand Services Comprehensive support for exhibitor participation at Tallinn FoodFair, including registration (€345 per exhibitor, €235 per co-exhibitor), empty space rental (€121/m²), and turnkey packaged stand solutions ranging from 6 m² (€940) to 18 m² (€2,440) with walls, fascia, carpet, spotlights, electrical socket, cleaning, and security included. Stand design services delivered via partner Ekspodisaini AS.
• Group Visit Trips to Helsinki Messukeskus Trade Fairs Organized day trips from Estonia to Helsinki Messukeskus trade fairs, including Tallinn-Helsinki ferry transport, buffet breakfast on ferry, bus transfers (port-fair-port), and fair admission. Example: FinnBuild visit trip at €95 per person (FinnBuild 2026 on September 30, 2026), with optional buffet dinner on return ferry for an additional €31.50.

Quantifiable outcome

• 90% of visitors recommend Tallinn FoodFair to colleagues
• +3 more outcomes

Named customers12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, important and minor.

• Messukeskus HelsinkicoreChannel Partner/ Reseller/ Distributor · 1 January 2004Profexpo OÜ has been the official representative of Messukeskus, Expo and Convention Centre Helsinki in Estonia since 2004. This is a strategic partnership where Profexpo promotes Messukeskus events to Estonian companies, facilitates participation, and serves as the local contact point for Finnish trade fair services.
• Unibet ArenacoreStrategic or Co-development PartnerVenue partner for Tallinn FoodFair. Located at Paldiski mnt 104B, Tallinn. The modern arena serves as the exhibition venue for Estonia's largest B2B food industry trade fair.
• Eesti Toiduainetööstuse Liit (Estonian Food Industry Association)coreStrategic or Co-development PartnerKey industry association partner for Tallinn FoodFair, collaborating on the annual Cooperation Conference and supporting the food industry event.
• Eesti Hotellide ja Restoranide Liit (Estonian Hotel and Restaurant Association)coreStrategic or Co-development PartnerIndustry association partner representing HoReCa sector members who attend and exhibit at Tallinn FoodFair.
• Eesti Põllumajandus-Kaubanduskoda (Estonian Chamber of Agriculture and Commerce)coreStrategic or Co-development PartnerChamber partner co-organizing the annual Cooperation Conference at Tallinn FoodFair.
• Eesti Kaupmeeste Liit (Estonian Traders Association)importantStrategic or Co-development PartnerIndustry association partner representing retail traders who attend Tallinn FoodFair for sourcing and networking.
• Eesti Peakokkade Ühendus (Estonian Chefs Association)importantStrategic or Co-development PartnerCulinary professionals association organizing chef competitions and professional events during Tallinn FoodFair.
• Eesti Koolitoidu Liit (Estonian School Nutrition Association)importantStrategic or Co-development PartnerAssociation representing school nutrition sector, participating in food fair activities.
• Eesti Leivaliit (Estonian Association of Bakeries)importantStrategic or Co-development PartnerBakeries association supporting Tallinn FoodFair with member participation and competition organization.
• Eesti Kalaliit (Estonian Association of Fishery)importantStrategic or Co-development PartnerFishery industry association with dedicated exhibition space at Tallinn FoodFair.
• Tervise Arengu Instituut (Estonian Institute for Health Development)minorStrategic or Co-development PartnerPublic health institute partner contributing to health-focused discussions at the food fair.
• UPEX LSminorImplementation/ SI/ Consulting PartnerExhibition services provider for stand construction and technical services at Tallinn FoodFair.
• Ekspodisaini ASminorImplementation/ SI/ Consulting PartnerExhibition design and construction company providing stand building services, located at Pirita tee 28, Tallinn.
• Estonian Chamber of Commerce and IndustrycoreStrategic or Co-development PartnerProfexpo OÜ is a member of the Estonian Chamber of Commerce and Industry, supporting broader business networking and trade promotion activities.

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Easyfairs: Belgian-headquartered European trade fair organizer operating mid-sized B2B events across multiple verticals including food and hospitality. Comparable as a similarly-sized, multi-vertical trade fair organizer targeting regional B2B audiences with packaged booth solutions.
• Messukeskus Helsinki: Finland's largest exhibition center and Profexpo's exclusive represented partner since 2004. Both organize/host trade fairs across food, construction, tourism, and lifestyle sectors, making them the most directly comparable organization in the Nordic-Baltic region.

Broad incumbents

• RX (Reed Exhibitions): World's largest trade show organizer running food, hospitality, and lifestyle exhibitions globally. Comparable as a trade fair organizer with extensive B2B food industry events, though operating at materially greater scale than Profexpo.
• Messe Frankfurt: German-headquartered global trade fair organizer with major food and hospitality portfolios (e.g., Ambiente, IFFA). Broader incumbent with similar exhibition organizing capabilities but operating at global scale across multiple verticals.
• Koelnmesse: Cologne-based trade fair organizer with significant food and beverage event portfolio including Anuga and ProSweets Cologne. Comparable as an established multi-vertical trade fair organizer, though serving a much larger German and international market.
• Informa Markets: Global trade exhibition organizer (part of Informa PLC) running major food and hospitality events worldwide including specializations across beverage, ingredients, and HoReCa. Broader incumbent with overlapping capabilities but vastly greater scale and digital infrastructure.
• Messe Düsseldorf: German trade fair organizer hosting major international exhibitions including food packaging and processing events. Comparable as an established European exhibition organizer with comparable multi-vertical event portfolio.

Regional players

• Stockholmsmässan: Sweden's main exhibition organizer operating Stockholm's major trade fair venue. Comparable as a Nordic exhibition organizer with multi-vertical food and lifestyle events, though serving a different national market.
• BT 1 (Riga International Exhibition Centre): Latvia's leading exhibition organizer, hosts Riga Food and other Baltic-region trade fairs. Direct regional competitor serving the same Baltic food industry audience with overlapping exhibitor and visitor pools.

Others

• Estonian Convention Bureau: Estonian body promoting Estonia as a meetings and events destination. Adjacent rather than directly competitive—Profexpo partners with industry associations while the ECB promotes Estonia as a destination for international events, providing partial overlap in ecosystem.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/profexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profexpo Osaühing