Baller League GmbH

What Baller League GmbH does

Baller League GmbH is a Berlin-headquartered, privately held German limited liability company (GmbH) that operates a small-sided, social media-native football (soccer) competition targeting amateur and semi-professional players. Its core product is a streaming-first league format where players are recruited through "Scouting Combine" assessment events evaluating physical and technical skills (acceleration, agility, dribbling, shooting, passing, ball control, 5v5 match performance), then allocated to teams for a seasonal competition. Match content is distributed live and on-demand across Twitch, YouTube, Instagram, X, and TikTok, with the company describing its market positioning as "A New Era of Football" and "Created for the streets by the streets."

The company's product surface consists of three components: the Baller League Competition (core product), the Baller League Scouting Combine (BLSC) for player talent identification, and the Bolzplatz Tour, a street football event series launching August 2025. The underlying technology stack is not disclosed in source material; the company has no mobile app, no API, no SDK, and no documented proprietary technology. Its business model is sponsorship- and advertising-driven, with revenue generated by sharing marketing and player performance data with sponsors and advertising partners, and by monetizing the content audience across streaming platforms. Participants do not pay to compete but cover their own travel costs, and a £30 fee applies for unreturned jerseys.

Baller League operates across three geographies — Germany, the United Kingdom, and the United States — each with dedicated regional websites (ballerleague.de, ballerleague.uk, ballerleague.us). The company is managed by Felix Starck as Managing Director, with Felix Starck serving as the sole named executive. No institutional investors, parent company, or venture capital backers are disclosed, and no financial data (revenue, funding, headcount) is publicly available.

Name

Baller League GmbH

Legal name

Baller League GmbH

Website

https://ballerleague.de

Company type

Private

Operating status

Operating

Short description

Baller League GmbH is a Berlin-based sports entertainment company that operates a small-sided, social media-streamed football competition for amateur and semi-professional players, monetized primarily through sponsorships and advertising across Germany, the UK, and the US.

Ownership category

akta.pro rank

Product category

Sports Entertainment

NAICS

Other Spectator Sports (711219), Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Street football league
• Small-sided football
• Sports entertainment streaming
• Player scouting combine
• Amateur football competition

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Sponsorship and Advertising: Marketing data including player performance and content is shared with sponsors and advertising partners. Revenue is generated through sponsorship deals to cover event costs.
2. Media Rights and Content Distribution: The company streams content live and on-demand via social media platforms including Twitch, YouTube, Instagram, X, and TikTok. Content includes player performances, interviews, and match footage.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Baller League GmbH operates a small-sided football (soccer) competition featuring teams whose players are selected through a public scouting combine process. The competition is streamed live and on-demand across social media platforms including Twitch, YouTube, Instagram, X, and TikTok. The company also runs scouting combines to evaluate amateur and semi-professional players on technical and physical skills, and organizes related street football event series.

Product overview

Baller League GmbH operates a small-sided football competition platform that is streamed on social media. The core offering consists of the Baller League Competition, complemented by the Scouting Combine (BLSC) program for player talent identification and assessment. Players are evaluated through various physical and technical tests including acceleration, agility, dribbling, shooting, and 5v5 match performance, with their data shared with coaches and team captains for team allocation decisions. The company also organizes the Bolzplatz Tour, a street football event series. Content from events is broadcast and promoted across social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Baller League Competition
• Scouting Combine (BLSC) A player scouting and assessment event where applicants aged 18+ are evaluated on physical and technical skills including acceleration, agility, dribbling, jumping, shot power and precision, passing, ball control, and 5v5 match performance. Players register online and attend assessment days to be selected for Draft Day.
• Bolzplatz Tour A street football event series organized by Baller League GmbH, taking place at various locations starting August 2025, designed to provide an additional street football competition format alongside the main league.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Xing (New Work SE)minorGTM or Marketing PartnerXing is listed as a partner authorized to publish player data. The company is a professional networking platform that may help with player recruitment and professional networking aspects of the Baller League ecosystem.
• Prematch Sports GmbHminorGTM or Marketing PartnerPrematch Sports GmbH operates a sports app and is authorized to publish player data from the Baller League. The partnership enables player data distribution through their platform.
• Sponsors and Advertising PartnerscoreGTM or Marketing PartnerThe company works with sponsors and advertising partners who help cover event costs. Marketing data including player performances is shared with these partners for promotional purposes. Revenue from sponsors helps fund the Baller League events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kings League: Kings League is the format-defining peer: a small-sided, social-streamed football league originally created by Gerard Piqué in Spain, with the same street-culture positioning, combine-style recruitment, and influencer/celebrity team ownership model that Baller League directly mirrors.
• Hashtag United: Hashtag United is an English semi-professional football club built on a social-media-first distribution model that grew from YouTube into tiered competition; it is comparable to Baller League in combining grassroots football participation with strong digital content distribution.

Others

• SportBible: SportBible is a UK-based sports media publisher focused on social-first, shareable sports content across Facebook, Instagram, TikTok, and YouTube. It is comparable to Baller League for social-media sports audience development and sponsor-attractive reach.
• GiveMeSport: GiveMeSport is a large sports news and content network operating across web and social platforms. It is comparable to Baller League as a digital sports content operator competing for the same football-fan attention and advertising budgets.
• Copa 90: Copa 90 is a digital football media brand producing short-form video, documentaries, and creator content around global football culture. It is comparable to Baller League as a content-distribution operator in the football-media space targeting similar social-media-native audiences.

Broad incumbents

• Major League Soccer (MLS): MLS is the top-tier professional soccer league in the United States, one of Baller League's three active markets. It is a relevant comparison for sponsor-deal structures, media rights dynamics, and the addressable US football audience that Baller League is competing for.
• Bundesliga: Bundesliga is the top-tier professional football league in Germany, Baller League's home market. It is comparable for domestic sponsorship dynamics, fan-engagement expectations, and the threshold Baller League must clear to be a credible alternative-form football brand in Germany.
• Whistle Sports: Whistle Sports is a global sports media and entertainment company producing digital-first content across multiple platforms. It is comparable to Baller League as a larger, established sports-entertainment content operator with similar multi-platform distribution and sponsorship-led monetization.
• Premier League: The Premier League is the dominant professional football league in the UK, Baller League's second market. It is comparable for media-rights benchmarks, sponsorship ceiling, and the competitive landscape for football media attention in the UK.

Emerging players

• FootyBaller: FootyBaller is a UK-focused street and freestyle football media brand that produces trick-shot, skills, and street-football content for social platforms — comparable to Baller League's street-football content positioning and youth audience target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baller League GmbH