ThatRound
ThatRound is a UK-based AI-powered fundraising marketplace that connects early-stage startup founders with a curated network of 300+ angel networks, syndicates, and VC funds through LLM-driven matching and warm introductions.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ThatRound does
ThatRound Ltd is a UK-based private limited company, headquartered at 71-75 Shelton Street, Covent Garden, London, that operates an AI-powered fundraising marketplace connecting early-stage founders (pre-seed through Series A) with a curated directory of 300+ UK angel networks, syndicates, and early-stage venture capital funds. The platform's core technology combines an LLM-powered matching engine with a generative AI Pitch Page Generator that analyzes uploaded pitch decks to identify gaps and produce investor-ready pages, alongside a built-in CRM for tracking investor introductions, application status, and round progression. Operationally, ThatRound runs a self-serve product-led growth motion through platform.thatround.com complemented by sales-assisted demos for the outcome-based pricing tier, with content marketing and participation in industry events such as the UKBAA Angel Group Symposium supporting top-of-funnel acquisition. The company is not regulated by the FCA and explicitly disclaims providing regulated activity.
ThatRound monetizes through two parallel revenue models: a recurring startup subscription at £79/month + VAT (available in 1, 3, or 6 month terms with auto-renewal) that unlocks investor matches, warm introductions, and investor messages; and a Completion Fee model available by application, under which founders pay once only when their funding round successfully closes through a ThatRound-introduced investor. A third revenue stream consists of partner referral fees collected as agent on a percentage of fees that funding partners charge customers. The company serves two primary segments on the platform: UK-based early-stage startup founders (the paying side) and angel networks, syndicates, and early-stage VC funds (the supply side), with investors themselves using the platform at no direct cost. As of the latest disclosure, more than 500 founders have used the platform and over 1,500 structured applications have been processed, with 62% of surfaced deals generating investor introduction requests and a 90% application response rate among partners.
ThatRound firmographics
Firmographics- Name
- ThatRound
- Legal name
- ThatRound Ltd
- Website
- https://thatround.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThatRound is a UK-based AI-powered fundraising marketplace that connects early-stage startup founders with a curated network of 300+ angel networks, syndicates, and VC funds through LLM-driven matching and warm introductions.
- Ownership category
- akta.pro rank
ThatRound industry classification
Industry- Product category
- Startup Fundraising Marketplace
- NAICS
- Other Investment Pools and Funds (5259), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Accelerators & Incubators (Investor-Operated) (FSANAAAM)
Keywords
Where ThatRound is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ThatRound business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Startup Subscription Fees: Monthly subscription model for startup founders accessing the platform. £79/month + VAT with 1, 3, or 6 month plan options. Auto-renews monthly after initial term. Subscription unlocks investor matches, warm intros from partners, and investor messages.
- Completion Fee: Alternative to subscription model where founders pay once when their funding round closes through ThatRound investors. Available by application only via a short call to assess fit for the specific round.
- Partner Referral Fees: Referral fee collected by ThatRound as agent on behalf of Partners, based on a percentage of all fees charged by Partners to Customers which becomes due at the same time as any fee is paid to the Partner by the Customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription at £79/month + VAT |
| Outcome Based/ Performance | Pay-as-you-go | Completion Fee - pay when round closes |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
ThatRound product offering
Product offeringCore offering
ThatRound operates a UK-focused online marketplace that aggregates 300+ angel networks, syndicates, and early-stage VC funds, enabling startup founders to find, compare, and apply to investors through AI-powered matching. The platform combines an AI pitch page generator, an LLM-driven investor matching engine, and a built-in CRM for tracking investor relationships and funding rounds. Revenue is generated through founder subscriptions (£79/month + VAT) and outcome-based completion fees when rounds close.
Product overview
ThatRound is a single unified platform — the UK Funding Marketplace & Aggregator — designed to connect early-stage founders with the right investors. The platform combines an AI-powered investor matching engine with a built-in CRM for tracking fundraising rounds. Core products include the ThatRound Platform itself, an AI Pitch Page Generator that creates investor-ready pages from uploaded decks, AI Investor Matching that surfaces relevant funding partners, and a Built-in CRM for managing investor relationships. Pricing operates on two models: a standard Subscription (£79/month + VAT) and a Completion Fee model for payment upon successful round closure. The platform also offers free educational resources including a Pre-Raise Checklist guide and various blog posts on fundraising topics.
Differentiator
Problem solved
Functional benefit
Products and services
- ThatRound Platform (UK Funding Marketplace & Aggregator) A UK funding marketplace and aggregator that connects early-stage startup founders with 300+ angel networks, syndicates, and early-stage VC funds through AI-powered investor matching, warm introductions, and a built-in CRM for tracking fundraising rounds.
- AI Pitch Page Generator Generative AI tool that analyzes uploaded pitch decks and automatically generates investor-ready pitch pages while identifying gaps in the startup's fundraising materials.
- AI Investor Matching LLM-powered matching engine that analyzes startup profiles against investor criteria (sector, stage, deal preferences) to surface relevant funding partners and warm-intro opportunities.
- Built-in CRM & Investor Tracking Integrated CRM that tracks investor introductions, application status, and funding-round coordination throughout the raise.
- Pre-Raise Checklist Guide Free downloadable guide covering everything UK startups need to prepare before starting fundraising, used as a top-of-funnel lead magnet.
Quantifiable outcome
- Saves 100s of hours on research, outreach and applications
- +4 more outcomes
Companies that use ThatRound
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
ThatRound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
ThatRound partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights6 records
ThatRound competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ThatRound financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThatRound leadership team
Management profileNumber of profiles
Profiles2 records
ThatRound funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThatRound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThatRound
What does ThatRound do?
ThatRound operates a UK-focused online marketplace that aggregates 300+ angel networks, syndicates, and early-stage VC funds, enabling startup founders to find, compare, and apply to investors through AI-powered matching. The platform combines an AI pitch page generator, an LLM-driven investor matching engine, and a built-in CRM for tracking investor relationships and funding rounds. Revenue is generated through founder subscriptions (£79/month + VAT) and outcome-based completion fees when rounds close.
Is ThatRound a public or private company?
ThatRound is a private company. It is classified as venture growth investor backed and is currently operating.
When was ThatRound founded?
ThatRound was founded in 2025. It employs 1 to 10 people.
Where is ThatRound based?
ThatRound is headquartered in London, United Kingdom, in the Europe region.
How does ThatRound make money?
Three revenue lines are on record. Startup Subscription Fees are the primary driver. The others are completion Fee and partner Referral Fees.
Does ThatRound have an API?
No public API is recorded for ThatRound.
What industry is ThatRound in?
ThatRound's product category is Startup Fundraising Marketplace. Its primary akta.pro industry code is FSANAAAM, Accelerators & Incubators (Investor-Operated). Its NAICS code is 5259 and its SIC code is 6282.