Alexander Eyckeler

What Alexander Eyckeler does

Alexander Eyckeler GmbH, operating under the brand "Pure Quality," is a German importer and wholesaler of premium chilled and frozen meat specialities headquartered in Erkrath near Düsseldorf. Founded around 1999, the company has been importing and marketing beef, lamb, and venison from overseas for over 25 years, sourcing from five distinct product lines: Argentine Beef (Argentina), Ashley Lamb and Ashley Venison (New Zealand), Irish Beef (Ireland), and US Black Angus Beef. Operations are supported by a Buenos Aires branch office with local employees and an on-site veterinarian for South American purchasing coordination and quality assurance.

The company's underlying operational technology centers on cold chain management — a computerized tracking and tracing system monitors product temperature continuously from overseas producers through to high-standard cold storage facilities in Germany, supporting IFS Broker and Halal certifications. There is no proprietary software product, platform, or digital offering disclosed; technology is treated as an operational backbone rather than a competitive product.

Commercially, the firm runs a B2B wholesale distribution model with direct enterprise field sales to professional buyers in the German-speaking market, targeting food service/hospitality operators as the primary segment and specialty retail/butchery as the secondary segment. Revenue is transaction-based on quote-negotiated pricing, with no recurring streams, no public pricing tiers, and Netto-Kasse (net cash) payment terms. The headcount of approximately 15-16 employees supports sales, import/customs clearance, quality management, accounting, and operations across two offices.

Name

Alexander Eyckeler

Legal name

ALEXANDER EYCKELER GmbH

Website

https://purequality.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Alexander Eyckeler GmbH (Pure Quality) is a German B2B wholesaler importing premium chilled and frozen beef, lamb, and venison from Argentina, New Zealand, Ireland, and the USA for food service, hospitality, and specialty retail customers in German-speaking markets.

Ownership category

akta.pro rank

Product category

Premium Meat Import & Wholesale

NAICS

Meat and Meat Product Merchant Wholesalers (42447)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)

akta.pro secondary industries

Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG), Halal & Kosher Meat Wholesale (AFAIADAH), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

Keywords

• Premium meat wholesale
• Imported beef distribution
• Frozen meat sourcing
• Specialty meat import
• B2B meat trade

Headquarters

HQ city

Erkrath

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Wholesale Meat Distribution: One-time transaction-based wholesale distribution of chilled and frozen beef, lamb, and venison specialities to professional buyers. No recurring revenue streams disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Alexander Eyckeler GmbH (trading as Pure Quality) is a German B2B importer and wholesaler specializing in premium chilled and frozen meat specialities sourced from overseas. The company imports and distributes Argentine Beef, New Zealand lamb and venison, Irish Beef, and US Black Angus Beef to professional food service operators, retailers, and butchers in German-speaking markets. It manages the full cold chain from producer through to cold storage and delivery, supported by IFS Broker and Halal certifications.

Product overview

Alexander Eyckeler GmbH is a meat wholesale company (Fleisch-Großhandel) that has operated for over 25 years, importing and marketing chilled and frozen meat specialities from overseas. The company offers five main product lines: Argentine Beef from Argentina, Ashley Lamb from New Zealand, Ashley Venison (Hirsch) from New Zealand, Irish Beef from Ireland, and US Beef (Black Angus) from the USA. Products are available in both fresh and frozen variants, with various cuts including steaks, roasts, and specialty portions. The company maintains quality standards through IFS Broker certification and cold chain management.

Differentiator

Problem solved

Functional benefit

Products and services

• Argentine Beef Premium beef imported from Argentina, sourced from livestock raised on open pastures with natural grass feeding, no hormones, and 100% natural rearing practices. Targeted at professional food service, hospitality, and retail buyers in German-speaking markets.
• Ashley Lamb (Ashley Lamm) Lamb sourced from New Zealand farms in the South Pacific, where livestock graze year-round outdoors on lush pastures under strict quarantine regulations ensuring disease-free conditions. Targeted at B2B buyers seeking premium imported lamb.
• Ashley Venison (Ashley Hirsch) Venison from New Zealand farms in the South Pacific, providing consistent mild flavor quality year-round with fresh grass and herbs, vacuum-packed and sea-transported with low CO2 emissions. Targeted at specialty meat retailers and food service operators.
• Irish Beef Premium beef from Ireland's lush green pastures, with stress-free natural rearing on gentle grassy hills and a slight saltiness from nearby sea air, packed using state-of-the-art packaging systems. Targeted at professional food service and retail buyers in German-speaking markets.
• US Beef (Black Angus) 100% Black Angus beef from the USA, from livestock raised naturally with a balanced grain diet for at least 100 days, producing fine fat marbling, tender texture, and 100% hormone-free quality. Targeted at premium B2B meat buyers.

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ashley Farm (New Zealand)coreOthersLong-term sourcing partnership for premium lamb and venison products from New Zealand farms. The Ashley Farm brand represents farm-raised New Zealand lamb and venison with consistent quality and mild flavor profile, shipped via sea freight with low CO2 emissions.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Westfleisch: Westfleisch is a major German meat cooperative that slaughters, processes, and wholesales beef, pork, and veal to retail and foodservice customers. It is comparable as a German-headquartered meat wholesaler serving the same food service and retail buyer segments.
• Vion Food Group: Vion is one of Europe's largest meat processors and distributors with significant operations in Germany. While much larger and broader in scope, Vion's red-meat wholesale and foodservice supply business directly overlaps with Alexander Eyckeler's customer base of food service and retail buyers.
• Danish Crown: Danish Crown is a large European meat cooperative with extensive pork and beef processing and wholesale operations, including a significant German footprint via subsidiaries. It overlaps with Alexander Eyckeler in supplying beef into German retail and foodservice channels at scale.
• Bell Food Group: Bell Food Group is a Swiss-headquartered European meat and convenience food company with operations in Germany and other DACH markets. Comparable as a DACH-region meat supplier serving retail and food service with branded and processed meat products.
• Tönnies: Tönnies is one of Germany's largest meat processors, with beef and pork operations and broad wholesale supply to German retailers and food service. It is comparable as a large German-headquartered meat supplier, although it operates at significantly greater scale and breadth.
• Zur Mühlen Gruppe (Tönnies subsidiary): Zur Mühlen is a German sausage and meat specialty producer supplying food service and retail with processed and portioned meat products. Comparable in serving German food service operators with value-added meat products, though oriented around processed/sausage items rather than primal cuts.

Direct peers

• Otto Gourmet: Otto Gourmet is a German specialty meat company focused on premium dry-aged beef and other high-end cuts supplied to restaurants and top-end retail. It is highly comparable as a Germany-based B2B specialist in premium imported/specialty meat, targeting the same chef and gastronomy customer profile.

Emerging players

• MK Quality Food / Fleischversand Online Players: Online and direct-to-consumer premium meat specialists in Germany and Austria (e.g., Hofweb, Gourmeat, regional Metzgereien with online distribution) overlap with Alexander Eyckeler's premium beef and specialty meat positioning, though they typically target end consumers or smaller HoReCa buyers rather than professional wholesale.

Regional players

• Salomon Hitzez: Salomon Hitzez is an Austrian meat wholesaler and importer serving food service and retail in Austria and surrounding DACH markets. Comparable as a German-speaking regional meat importer/wholesaler, though focused on the Austrian market.

Others

• Elnecot / gourmet meat importers (DACH specialty importers): Specialty meat and food importers serving DACH five-star hotels and fine-dining restaurants (e.g., gourmet hotel suppliers, importer-distributors of Wagyu/Black Angus/venison). They are comparable as adjacent specialty importers in the same premium meat niche targeting overlapping DACH hospitality customers.

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alexander-eyckeler-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander Eyckeler