What Meets Consulting does

Meets Consulting株式会社 is a Tokyo-based e-commerce consulting firm serving Japanese small and mid-market enterprises, with a portfolio of 13 service lines spanning marketplace EC consulting (Amazon, Rakuten, Yahoo!), own EC/D2C site development, EC operations outsourcing, management consulting, profit and logistics optimization, cross-channel digital advertising, LINE CRM, and AI integration. The company operates under a 'trusted advisor / 伴走のパートナー' positioning, combining strategic advisory with hands-on execution: it runs its own EC stores through a group company, which provides direct operational insight it leverages in client engagements, and it pairs each engagement with measurable KPIs (e.g., 75% content production time reduction, ACoS improvements from 45% to 18%, logistics cost reductions of 30%+). Its Meets Frontier sub-brand extends services to US, EU, and Southeast Asian cross-border EC via Amazon Global Selling and Shopify-based cross-border sites.

The underlying technology stack is EC-specific rather than proprietary-platform. Meets Consulting applies generative AI for content creation, AI chatbots for customer support, AI-automated bidding for marketplace ads, and demand forecasting, all built atop third-party AI services (Anthropic's Claude was featured in client demonstrations) and wrapped in EC-domain prompt templates and workflow designs developed across 200+ client engagements. The firm also builds API integrations between Shopify, ecforce, futureshop, and L-Step for purchase-data-linked LINE CRM scenarios. It holds Amazon Partner Agency Gold Partner status (effective March 1, 2026) and L-Step certified agency status.

The revenue model is professional services with hybrid pricing — fixed monthly fees, performance-based (success報酬) fees, and multi-year embedded engagements (Meets Executive at 12-24 months). Customer acquisition is sales-led via free 60-120 minute consultations, free diagnostic tools (portal.meetsc.co.jp/diagnosis), content marketing (blog, YouTube, X, TikTok, LinkedIn), and financial-institution co-hosted seminars (Nippon Life, Kiraboshi Bank, Yokohama Shinkin Bank). Leadership is led by CEO Yuta Ito, a former top Amazon consultant who held the highest performance rating for three consecutive years, a Certified SME Management Consultant (中小企業診断士), and the founder/owner of the firm.

Name

Meets Consulting

Legal name

Meets Consulting株式会社

Website

https://meetsc.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Meets Consulting is a Tokyo-based e-commerce consulting firm offering 13 service lines across marketplace EC, D2C, AI integration, cross-border, and management consulting for Japanese SMEs, combining strategic advisory with hands-on execution including AI-driven workflow automation and direct EC store operations.

Ownership category

akta.pro rank

Product category

E-commerce Consulting

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• E-commerce consulting
• Marketplace optimization
• Cross-border e-commerce
• AI integration services
• LINE CRM implementation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. EC Consulting Services: The primary revenue stream is professional services consulting across 13 service lines covering marketplace EC (Amazon, Rakuten, Yahoo!), own EC/D2C, management consulting, digital advertising, LINE CRM, AI integration, and cross-border EC. Revenue models combine fixed monthly fees, success-based/performance fees, and hybrid structures depending on client engagement scope.
2. EC Operations & Sales Agency: Full-service EC operations including product listing, ad management, order processing, and customer support for clients who lack in-house execution capacity. Billed as part of comprehensive service packages.
3. Meets Executive (Enterprise Consulting): High-touch executive-level consulting for large and mid-market enterprises, involving embedded partnership, PMO functions, and organizational change management. Positioned as a premium tier service led personally by the CEO.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Meets Consulting provides end-to-end e-commerce consulting and execution services across 13 service lines spanning marketplace EC (Amazon, Rakuten, Yahoo!), own EC/D2C site development, EC operations outsourcing, management consulting, profit maximization, logistics optimization, digital advertising, LINE CRM, EC-specific AI integration, and cross-border EC expansion via the Meets Frontier brand. The firm pairs strategy with hands-on operational support, backed by an in-house AI development team and direct EC operations through a group company, targeting Japanese SMEs and mid-to-large enterprises.

Product overview

Meets Consulting is an e-commerce consulting firm offering 13 professional services as a platform-plus-modules architecture. The core service portfolio spans five categories: (1) Mall EC Consulting covering Amazon, Rakuten, and Yahoo! Shopping with specialized expertise including former top Amazon consultant leadership and Amazon Partner Agency Gold status; (2) Own EC & D2C Support including site development, operations outsourcing, and platform integration with Shopify, ecforce, and futureshop; (3) Management & Profit Optimization including EC business strategy, profit maximization, logistics optimization, and Meets Executive for enterprise acceleration; (4) Marketing & CRM including cross-channel advertising and LINE CRM implementation via certified L-Step partnership; (5) DX, AI & Cross-Border Services including EC-specific AI integration and cross-border EC expansion under the Meets Frontier brand. The company differentiates through 200+ client support experience, in-house EC store operations, and integrated execution teams covering advertising, page design, CRM, logistics, and AI.

Differentiator

Problem solved

Functional benefit

Brands

• Meets Frontier: Cross-border EC support brand for Amazon Global Selling, assisting Japanese companies with expansion to US, EU, and Southeast Asian markets

Products and services

• Amazon Consulting (Amazonコンサルティング) Amazon Partner Agency-registered consulting led by a former top Amazon consultant, providing end-to-end support from strategy development to ad management, SEO optimization, and inventory optimization on Amazon.co.jp, focused on revenue and profit maximization.
• Rakuten Marketplace Consulting (楽天市場コンサルティング) Comprehensive Rakuten marketplace consulting covering RMS operations, RPP advertising, event promotions, and store design with end-to-end support from strategy through execution and optimization.
• Yahoo! Shopping Consulting Yahoo! Shopping consulting leveraging PayPay ecosystem integration, including Item Match ads, PR Options, Bonus Store Plus, and PayPay point strategies for sales maximization.
• D2C / Own EC Site Growth Consulting Consulting for breaking marketplace dependency and building brand-powered D2C/own EC sites, covering platform selection (Shopify, ecforce, futureshop), traffic acquisition, CVR optimization, and CRM/LTV maximization.
• EC Operations & Sales Agency Full-service EC operations outsourcing covering product listing, ad management, order processing, and customer support, including page production, advertising operations, order management, and CS operations for clients lacking in-house execution capacity.
• EC Business Strategy Consulting Strategic decision-making support for EC businesses beyond operational improvements, covering business planning, organizational design, investment decisions, and channel mix strategy, led by a certified SME Management Consultant.
• EC Profit Maximization Consulting P&L-focused consulting restructuring COGS, advertising spend, logistics, and labor costs to build a profitable EC business, addressing cost structures and margin improvement.
• EC Logistics Cost Optimization Logistics optimization within EC business P&L context, covering warehouse selection, shipping optimization, cost reduction, FBA evaluation, and inventory management, using a vendor-neutral approach.
• Meets Executive High-touch consulting for enterprise EC divisions acting as an external right-hand, covering executive-level proposal support, cross-departmental coordination, PMO functions, and external partner management, led personally by CEO Yuta Ito.
• EC-Focused Digital Advertising Management Cross-channel advertising management covering marketplace ads (Amazon Sponsored Products, Rakuten RPP, Yahoo! Item Match) and external ads (Google, Meta, LINE, TikTok), with a minimum recommended ad budget of JPY 300,000/month and P/L-driven budget design over ROAS-only optimization.
• LINE CRM Implementation (L-Step Agency) Certified L-Step agency providing LINE CRM implementation for EC and retail, covering segmented messaging, step delivery, automated responses, purchase-data-linked scenarios, and OMO (Online Merges with Offline) strategies.
• EC-Specific AI Integration Support EC-specific AI implementation combining 200+ EC client experience with an in-house AI development team, including automated content generation, AI-optimized ad operations, customer support automation, demand forecasting, and workflow automation (RPA x AI).
• Cross-Border EC Expansion / Meets Frontier Cross-border EC support brand enabling international sales through Amazon Global Selling, covering US, EU, and Southeast Asia markets with market research, multilingual localization, FBA overseas logistics, advertising, and Shopify-based own EC cross-border sites.

Quantifiable outcome

• AI content automation reduced content production time from 200 hrs/month to 50 hrs/month (75% reduction) while tripling new product launches from 10 to 30 per month
• +11 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Amazon Japan LLC (Amazon.co.jp)coreChannel Partner/ Reseller/ Distributor · 1 March 2026Meets Consulting is certified as a Gold Partner in the Amazon Partner Agency Program by Amazon Japan LLC, effective March 1, 2026. This partnership provides early access to Amazon programs, direct collaboration with Amazon representatives, and official recognition that enhances credibility with SME clients seeking Amazon support. Over 200 clients have been supported through this partnership.
• L-Step (Lステップ)coreChannel Partner/ Reseller/ DistributorMeets Consulting is a certified L-Step agency, authorized to implement L-Step (LINE marketing automation tool) for EC and retail clients. The partnership enables segment-based scenario messaging, automated customer follow-ups, and CRM integration with Shopify and other own EC platforms.
• Nippon Life Insurance (日本生命)coreGTM or Marketing PartnerCo-hosted a corporate exchange meeting seminar on AI utilization for SMEs in March 2026. Nippon Life and Meets Consulting jointly delivered a seminar attracting 68 participants, featuring live demonstrations using Anthropic's Claude AI assistant. The event generated 18 post-lecture consultation leads for Meets Consulting.
• Kiraboshi Bank (きらぼし銀行)coreGTM or Marketing PartnerCo-hosted the Nippon Life × Kiraboshi Bank Corporate Exchange Meeting where Meets Consulting delivered an AI utilization seminar for SMEs. Kiraboshi Bank's SME client base served as the audience for the seminar, generating leads for Meets Consulting's services.
• Yokohama Shinkin Bank (横浜信用金庫)minorGTM or Marketing PartnerBusiness partnership/collaboration signed in April 2026. The nature of the partnership likely involves referral of Yokohama Shinkin Bank's SME members to Meets Consulting's EC consulting services, similar to the Kiraboshi Bank arrangement.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Accenture Japan: Global consulting firm's Japan operation with established digital, marketing, and EC transformation practices. Competes with Meets Consulting's Meets Executive tier and management consulting line at the enterprise end of the market.
• Toppan Digital Inc. Japanese marketing services and digital solutions provider with EC, advertising, and data capabilities. Overlaps with Meets Consulting on EC advertising management and integrated digital marketing for mid-market and enterprise clients.
• transcosmos Inc. Large Japanese BPO and digital services company with significant EC contact-center, advertising, and operations outsourcing practices. Competes with Meets Consulting on EC operations outsourcing and ads management but as part of a much broader services portfolio serving enterprise clients.
• Deloitte Tohmatsu Consulting Japan: Major consulting firm in Japan with dedicated digital, customer, and marketing operations practices. Overlaps with Meets Consulting's management consulting and Meets Executive offerings for large Japanese enterprise clients.

Direct peers

• E-Grant Inc. Japanese digital marketing company with strong EC and advertising operations practices. Comparable to Meets Consulting on cross-channel ad management (Amazon, Google, Meta), EC operations outsourcing, and mid-market client delivery.
• ideatech Inc. Tokyo-based D2C/Branding agency supporting Japanese brands across Shopify, Amazon, and cross-border EC. Highly comparable to Meets Consulting on D2C consulting, own EC site development, and brand-led growth strategy for SME clients.
• Navarise Inc. Japanese EC consulting and agency firm specializing in marketplace optimization (Amazon/Rakuten/Yahoo!) and D2C support. Directly comparable to Meets Consulting in target customer (Japanese SMEs), service scope (EC consulting + operations), and Amazon partner-agency positioning.

Emerging players

• Cookpad Inc. Japanese recipe and consumer EC platform increasingly expanding into grocery marketplace and SME seller services. Adjacent competitor in EC enablement for Japanese SMEs, with potential overlap in marketplace seller consulting and AI-driven content generation.
• Fracta Inc. Japanese EC and D2C-focused agency providing marketplace operations, advertising, and analytics for SME brands. Comparable to Meets Consulting on cross-marketplace EC management and integrated advertising services, though smaller in service-line breadth.

Others

• Recruit Holdings Co., Ltd. Japanese media and HR services giant with growing SMB digital marketing and advertising offerings. Tangentially relevant as an ecosystem participant providing SME customer-acquisition infrastructure that intersects with Meets Consulting's advertising and CRM services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yuti_japan
• YouTubeyoutube.com/@MeetsConsulting%E5%85%AC%E5%BC%8F%E3%83%81%E3%83%A3%E3%83%B3%E3%83%8D%E3%83%AB
• LinkedInlinkedin.com/company/meets-consulting-inc
• TikToktiktok.com/@yutaito_japan/video/7530189415826623752
• Facebookfacebook.com/100083558283101

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meets Consulting