What MOSH does

MOSH is a lifestyle consumer products brand operated under Doshisha Corporation (株式会社ドウシシャ), a diversified Japanese consumer goods company headquartered in Kyoto. The brand produces vacuum-insulated stainless steel drinkware and small kitchen appliances organized into three product lines: Milk (stainless bottles), Latte (tumblers, one-touch mag bottles, stainless mug cups, and kids bottles), and Tank (electric kettles and oven toasters). All products share a common underlying technology — stainless steel vacuum double-layer construction (ステンレス真空二重構造) that creates a vacuum gap between inner and outer stainless walls, blocking heat transfer to deliver extended temperature retention, exterior surfaces that remain cool to the touch, and condensation-free exteriors.

MOSH's design philosophy centers on '一味違うカタチ' (uniquely different form), with product silhouettes inspired by everyday objects such as milk bottles, paper coffee cups, and farm milk tanks, paired with soft silicone details including cushion bases, straw covers, and dust-proof stoppers. The brand sells primarily direct-to-consumer through the parent company's Doshisha Marche e-commerce platform in Japan, and has extended distribution into four international markets via third-party online marketplaces: Tmall in China, a dedicated Korean site (m.mosh.co.kr), Tokopedia in Indonesia, and a Vietnamese site (moshm.vn). Revenue is generated exclusively through one-time hardware sales with no recurring or subscription component.

The target customer is the general consumer — individuals seeking functional and aesthetically distinctive drinkware and kitchen appliances for daily hydration, commuting, office use, outdoor activities, and children's use. Marketing is conducted primarily through owned organic social channels (Instagram and Facebook) alongside the official website, with no paid acquisition infrastructure disclosed. MOSH is wholly owned by Doshisha Corporation and operates as an internal product line; the company has no external investment, no independent funding history, and no separately reported financials.

Name

MOSH

Legal name

Doshisha Corporation

Website

https://mosh-products.com

Company type

Private

Operating status

Operating

Short description

MOSH is a Japanese lifestyle consumer products brand operated by Doshisha Corporation, producing vacuum-insulated stainless steel drinkware and kitchen appliances. Products feature distinctive character-inspired designs and are sold direct-to-consumer online across Japan, China, Korea, Indonesia, and Vietnam.

Ownership category

akta.pro rank

Product category

Insulated Drinkware and Small Kitchen Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Vacuum insulated drinkware
• Stainless steel bottles
• Insulated tumblers
• Consumer kitchen appliances
• Lifestyle drinkware

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: MOSH generates revenue through one-time sales of physical consumer products — stainless steel vacuum-insulated drinkware (bottles, tumblers, mugs) and kitchen appliances (electric kettles, oven toasters). Each product is sold as a standalone unit at a single price point with no recurring component. The product lineup spans three sub-lines: Milk (bottles), Latte (tumblers/mugs including a kids bottle), and Tank (kitchen appliances).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MOSH designs, manufactures and sells vacuum-insulated stainless steel drinkware — including bottles, tumblers, mug bottles, stainless mug cups, and kids bottles — alongside small kitchen appliances such as electric kettles and oven toasters. All products are sold as standalone physical units directly to consumers under three sub-lines: Milk (bottles), Latte (tumblers, mugs, kids bottles), and Tank (kitchen appliances).

Product overview

MOSH is a lifestyle product brand by DOSHISHA CORPORATION featuring insulated containers and kitchen appliances. The product portfolio includes the Milk and Latte series of vacuum double-layer insulated products (stainless bottles, tumblers, mug cups, and kids bottles) along with the Tank series of kitchen appliances (electric kettles and oven toasters). All products share the signature stainless steel vacuum double-layer technology that provides excellent thermal insulation and condensation-free exteriors.

Differentiator

Problem solved

Functional benefit

Brands

• Milk: Vacuum-insulated stainless steel bottles in 380ml capacity, featuring milk bottle-inspired design. Available in Milk, Strawberry, Mint, and Mocha colors.
• Latte
• Tank

Products and services

• Milk Stainless Bottle (Milk ステンレスボトル) A 380ml vacuum double-layer insulated stainless steel bottle with a nostalgic milk-bottle motif design. Features an easy-ice-insertion 38mm opening, silicone bottom cushion for scratch protection and noise reduction, and retains 68°C+ heat or 9°C cold for 6 hours. Sold in Milk, Strawberry, Mint, and Mocha color variants. Target consumer: everyday users seeking charming, functional drinkware for home, office, commuting, or outdoor use.
• Latte Straw Tumbler (Latte ストロー付きタンブラー) A 350ml 2-way vacuum double-layer insulated tumbler inspired by paper coffee cups. Includes a reusable silicone straw so it can be used in straw mode or as a standard tumbler. Features a silicone base cushion for scratch protection and noise reduction. Retains 42°C+ heat or 12°C cold for 6 hours. Sold in Milk and Mocha color variants. Target consumer: everyday users who want coffee-shop-style drinking on the go.
• Latte One-Touch Mag Bottle (Latte ワンタッチマグボトル) A 360ml vacuum double-layer insulated mag bottle that opens with one hand using a one-touch button mechanism. Includes a lock function to prevent accidental opening during transport. Vacuum double-layer construction delivers temperature retention. Sold in Milk, Strawberry, Mint, and Mocha color variants. Target consumer: busy users who need reliable one-handed operation at work, school, or outdoors.
• Latte Stainless Mug Cup (Latte ステンレスマグカップ) A 430ml vacuum double-layer insulated stainless steel mug cup with a lid and silicone dust plug for clean drinking. The vacuum double-layer structure provides temperature retention. Target consumer: home or office users who prefer a mug-style drinking vessel with insulation.
• Latte Kids Bottle (Latte キッズボトル) A 600ml vacuum double-layer insulated kids bottle featuring two drinking styles (cup type and direct type). Maintains beverage temperature at 75°C or above for 6 hours, making it suitable for warm drinks during school or outings. Target consumer: parents purchasing for school-aged children.
• Tank Electric Kettle (Tank 電気ケトル) A 0.8L cordless electric kettle with a milk-tank-inspired design motif. Operates at 1000W and offers 3-stage temperature settings suitable for different beverages (e.g., green tea, coffee, black tea). Part of the Tank kitchen appliance series. Target consumer: home users seeking a design-forward electric kettle for daily beverage preparation.
• Tank Oven Toaster (Tank オーブントースター) A compact oven toaster designed with gentle colors and wood-grain styling that blends naturally into kitchen aesthetics. Part of the Tank kitchen appliance series. Target consumer: home users seeking a small, design-coordinated countertop oven toaster.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Tmall (China)minorChannel Partner/ Reseller/ DistributorMOSH distributes its products in China through the Tmall online marketplace platform, reaching Chinese consumers via the regional e-commerce channel moshm.world.tmall.com.
• Tokopedia (Indonesia)minorChannel Partner/ Reseller/ DistributorMOSH distributes its products in Indonesia through the Tokopedia online marketplace, reaching Indonesian consumers via a dedicated Tokopedia shop.
• Regional Online Partners (Korea, Vietnam)minorChannel Partner/ Reseller/ DistributorMOSH distributes in Korea through a dedicated Korean website (m.mosh.co.kr) and in Vietnam through moshm.vn, extending the brand's reach to Southeast and East Asian consumer markets.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Stanley (PMI): Premium insulated drinkware brand that has become a global lifestyle/viral category leader. Competes with MOSH on stainless tumblers and bottles targeted at the same design-conscious everyday consumer.
• Hydro Flask: Insulated stainless steel bottle and tumbler brand (Helen of Troy-owned) competing globally on the same vacuum-insulation benefit as MOSH, with comparable everyday/lifestyle target consumer.
• Tiger Corporation: Iconic Japanese vacuum-bottle brand with deep roots in insulated drinkware. Competes head-to-head with MOSH on insulated bottles, mugs, and tumblers in the Japan and broader Asian retail channels.
• KINTO: Japanese lifestyle tableware and drinkware brand emphasizing minimalist design. Highly comparable to MOSH on design-driven positioning, Japanese heritage, and overlapping drinkware product formats.
• Yeti Holdings: Premium U.S. outdoor and lifestyle drinkware brand (tanks, tumblers, bottles) sold through D2C and retail. Directly comparable premium positioning and product formats to MOSH's insulated drinkware lines.
• Thermos LLC: Global vacuum-insulation pioneer offering stainless bottles, tumblers, and food jars with the same functional benefits as MOSH. Overlaps on product format and target use cases (hydration, commuting, school).
• Zojirushi: Japanese heritage manufacturer of vacuum-insulated stainless steel bottles, tumblers, and food jars. Directly comparable to MOSH on core technology (vacuum double-wall), product format (drinkware), and Japanese consumer brand positioning.

Broad incumbents

• Francfranc: Japanese lifestyle home goods retailer with a curated design-forward assortment including drinkware and small kitchen items. Comparable to MOSH on aesthetic-driven positioning and the Japan consumer target.
• Muji (Ryohin Keikaku): Japanese lifestyle retail brand offering drinkware, kitchenware, and household products at accessible price points. Overlaps with MOSH on Japan-based lifestyle product retail and minimal-form design philosophy, though broader in scope.

Emerging players

• Balzac Coffee (IROMONO): Japan-based specialty coffee and lifestyle goods brand. Less directly competitive on drinkware technology but overlaps with MOSH on design-led, everyday-routine positioning within the Japanese consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mosh.doshisha
• Instagraminstagram.com/mosh_products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOSH