Tuleste Factory
Tuleste Factory is a New York-based art and design gallery founded in 2018 by Satu and Celeste Greenberg, representing 24+ design artists and 10+ fine artists through a Shopify e-commerce storefront, Chelsea gallery, and annual Design Miami participation.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Tuleste Factory does
Tuleste Factory is a New York-based art and design gallery founded in 2018 by sisters Satu and Celeste Greenberg, operating from Chelsea, Manhattan with a sub-10 employee team. The gallery curates and sells contemporary collectible design and fine art on behalf of a roster of more than 24 design artists and 10 fine artists, including Marina Abramović, Bert Furnari, Brandi Howe, Karen Atta, Facture Studio, and Ian Alistair Cochran. Its product portfolio spans furniture (chairs, benches, tables), lighting (chandeliers, pendants, sconces), mirrors, rugs, sculptures, wall sculptures, and wall shelving, with price points ranging from $220 entry-level objects to $105,000 statement sculptures; many high-value pieces are sold through an inquiry-based process rather than direct e-commerce checkout.
The gallery operates a tri-channel distribution model: a Shopify-powered direct-to-consumer e-commerce storefront with global multi-currency shipping, a by-appointment Chelsea gallery for serious collectors, and annual participation at the Design Miami art fair from 2021 through 2025, where it stages themed exhibitions such as 'Material Block' (2021), 'Through and Through' (2022), 'The Zone' (2023), and 'Keep it Curious' (2025). Beyond retail sales, Tuleste Factory generates revenue through gallery representation commissions on artist sales, custom Commission Projects for bespoke works, and exhibition-based sales of high-value pieces. The gallery has also developed proprietary material lines, including Optical Satin epoxy resin by Facture and Glass Like polyurethane resin by Ian Cochran.
Customer segments are hybrid and span high-net-worth individual art collectors seeking emerging collectible design, luxury hospitality brands, fashion and entertainment enterprises (with represented artist Brandi Howe having worked with Savage X Fenty, Rolling Stones, The Webster, Chrome Hearts, and Cult Gaia), and cultural institutions (Karen Atta Studio installations at MoMA's Tim Burton retrospective and High Line Park). Marketing is conducted primarily through Instagram, Facebook, Pinterest, email newsletters, and press features in publications such as Design Milk and Wallpaper Magazine. The company is privately held, founder-owned, with no disclosed external funding, and reports no revenue publicly.
Tuleste Factory firmographics
Firmographics- Name
- Tuleste Factory
- Legal name
- Tuleste Factory
- Website
- https://tulestefactory.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tuleste Factory is a New York-based art and design gallery founded in 2018 by Satu and Celeste Greenberg, representing 24+ design artists and 10+ fine artists through a Shopify e-commerce storefront, Chelsea gallery, and annual Design Miami participation.
- Ownership category
- akta.pro rank
Tuleste Factory industry classification
Industry- Product category
- Art and Design Gallery
- NAICS
- Art Dealers (459920), Art Dealers (45992)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industry
- Collectibles & Hobby Shows (MPAGAFAN)
Keywords
Where Tuleste Factory is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tuleste Factory business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Artwork and Design Sales: Direct sales of collectible design furniture, sculptures, lighting, mirrors, rugs, and fine art through their e-commerce platform. Products range fromStatement pieces like the Anemone Chair ($50,000) to smaller items like Danube Carafe ($220). Sales occur via Shopify-powered online checkout with support for custom inquiries.
- Exhibition and Commission Sales: Sales generated through participation in art fairs and exhibitions including Design Miami (annual participation from 2021-2025). These events serve as major sales channels for connecting with collectors and selling high-value commissioned works.
- Gallery Representation Commissions: Revenue from representing and selling works by their roster of design artists and fine artists, taking commission on sales. Artists represented include 24+ design artists and multiple fine artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level design objects and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range furniture and functional art |
| Transaction based/ take rate | Pay-as-you-go | High-value sculptures and commissioned works |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Tuleste Factory product offering
Product offeringCore offering
Tuleste Factory is a New York-based art and design gallery that curates and sells contemporary collectible design and fine art from a roster of more than 24 design artists and multiple fine artists. Offerings span furniture (chairs, benches, tables), lighting, mirrors, rugs, sculptures, wall sculptures, and original artworks, sold through a Shopify-powered e-commerce storefront and at exhibition venues including Design Miami.
Product overview
Tuleste Factory is a New York-based art and design gallery that serves as a curated marketplace for contemporary collectible design and fine art. The gallery represents over 24 design artists and multiple fine artists, offering a diverse portfolio of products across categories including mirrors, lighting (chandeliers, pendants, table/floor lighting, wall sconces), seating (stools, benches, chairs), tables (side tables, coffee tables, dining tables, console tables), rugs, sculptures, wall sculptures, and wall shelving. The gallery operates on a Shopify e-commerce platform and sells directly to collectors. Beyond retail, Tuleste Factory organizes annual exhibitions including participation at Design Miami from 2021 through 2026, and accepts commission projects for bespoke works. The gallery also develops proprietary material lines including Optical Satin resin by Facture and Glass Like polyurethane resin by Ian Cochran.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Artworks Contemporary collectible design pieces including furniture, lighting, mirrors, and functional art objects created by a curated roster of 24+ design artists such as Bert Furnari, Brandi Howe, Karen Atta, Kickie Chudikova, Edoardo Cozzani, and JT Pfeiffer.
- Fine Art Original fine art pieces including sculptures, wall sculptures, and flatworks by established and emerging artists including Marina Abramović, Karen Atta, Abi Polinsky, Alex Kuznetsov, and Brad Fisher.
- Lighting Chandeliers, pendants, table and floor lighting, and wall sconces from represented design artists.
- Seating Chairs, stools, and benches designed by represented artists, including sculptural and functional seating options such as the Anemone Chair.
- Tables Side tables, coffee tables, dining tables, and console tables crafted by design artists using resin, aluminum, and wood.
- Mirrors Decorative and sculptural mirrors by artists including Courtney Kinnare, Brandi Howe, and Bert Furnari.
- Rugs Luxury art rugs and carpets including relief rugs and handcrafted pieces by JT Pfeiffer, crafted in Nepal.
- Sculptures Standalone sculptural works and installations by represented artists including Edoardo Cozzani, Karen Atta, and Kim Mesches, priced up to $105,000.
- Gallery Exhibitions Curated gallery exhibitions held annually at the Chelsea gallery and at major art fairs, featuring represented artists and serving as both a sales venue and brand-building platform.
- Commission Projects Bespoke commission work where clients engage represented artists for custom creations, including set design and retail space design for fashion and entertainment brands.
Companies that use Tuleste Factory
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Tuleste Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tuleste Factory partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tuleste Factory competitors and assessment
Company assessmentDirect peers
- Hostler Burrows: Hostler Burrows operates NYC and Los Angeles galleries focused on Scandinavian and contemporary design, with secondary-market and commissions of collectible furniture. Comparable to Tuleste Factory in product categories (seating, tables, lighting, sculpture) and collector base, with a similar mix of gallery shows and design-fair participation.
- Chamber Gallery: Chamber Gallery is a New York gallery representing contemporary artists and designers, producing ambitious installations and participating in major design fairs. Directly comparable to Tuleste Factory in its gallery-led, installation-driven model and its mix of functional and sculptural design works targeted at design collectors.
- Todd Merrill Studio: Todd Merrill Studio is a NYC contemporary design gallery with a strong collectible-design roster and ongoing exhibition programming. Comparable to Tuleste Factory in the limited-edition/sculptural-furniture category, primary reliance on HNW collectors and interior designers, and active participation in Design Miami.
- Galerie Kreo: Galerie Kreo is a Paris-based gallery specializing in limited-edition and collectible contemporary design, with a roster of established designers and a strong presence at Design Miami. Comparable to Tuleste Factory in the design-object category, exhibition-led sales model, and focus on designer-driven collectibles.
- The Future Perfect: The Future Perfect is a design gallery with NYC and San Francisco outposts focused on collectible contemporary design, functional art, and limited-edition objects by independent designers. Comparable to Tuleste Factory across curation model, designer representation, and DTC/transactions with serious collectors.
- Nilufar Gallery: Nilufar is a Milan-based gallery and design platform representing contemporary collectible design, vintage pieces, and large-scale installations. Directly comparable to Tuleste Factory in curatorial focus on collectible and limited-edition design, cross-category inventory (furniture, lighting, rugs, sculpture), and international collector reach.
- R & Company: R & Company is a New York–based gallery specializing in collectible design and limited-edition furniture, with a roster of contemporary designers producing sculptural and functional objects. It is among the closest direct peers to Tuleste Factory given overlapping product categories (seating, lighting, tables, sculptural objects), the same NYC gallery footprint, and parallel participation in fairs like Design Miami.
- Friedman Benda: Friedman Benda is a leading NYC gallery representing established and emerging contemporary designers and architects, with programming at Design Miami and a global collector base. Directly comparable to Tuleste Factory in product mix (collectible furniture, lighting, ceramics, mixed-media) and target customer (design collectors, museums, luxury hospitality).
Emerging players
- Collectible (Brussels design fair): Collectible is a Brussels-based fair dedicated exclusively to 21st-century collectible design, hosting emerging and established galleries. Comparable as a parallel ecosystem to Tuleste Factory's Design Miami participation and a venue where a Tuleste-adjacent gallery would compete for collector mindshare in the European collectible-design market.
Broad incumbents
- Salon Art + Design: Salon Art + Design is a major annual fair held at the Park Avenue Armory showcasing leading 20th-century and contemporary design galleries, including Tuleste Factory's peers. Comparable as a broader industry venue/platform through which collectible design galleries (Tuleste included) reach HNW collectors and interior designers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tuleste Factory social profiles
Digital presenceTuleste Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tuleste Factory leadership team
Management profileNumber of profiles
Profiles2 records
Tuleste Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tuleste Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tuleste Factory
What does Tuleste Factory do?
Tuleste Factory is a New York-based art and design gallery that curates and sells contemporary collectible design and fine art from a roster of more than 24 design artists and multiple fine artists. Offerings span furniture (chairs, benches, tables), lighting, mirrors, rugs, sculptures, wall sculptures, and original artworks, sold through a Shopify-powered e-commerce storefront and at exhibition venues including Design Miami.
Is Tuleste Factory a public or private company?
Tuleste Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tuleste Factory founded?
Tuleste Factory was founded in 2018. It employs 1 to 10 people.
Where is Tuleste Factory based?
Tuleste Factory is headquartered in New York, United States, in the North America region.
How does Tuleste Factory make money?
Three revenue lines are on record. Artwork and Design Sales are the primary driver. The others are exhibition and Commission Sales and gallery Representation Commissions.
Who are Tuleste Factory's main competitors?
Direct peers on record are Hostler Burrows, Chamber Gallery, Todd Merrill Studio, Galerie Kreo, The Future Perfect, Nilufar Gallery, R & Company and Friedman Benda. Collectible (Brussels design fair) is listed as an emerging player. Salon Art + Design is listed as a broad incumbent.
Does Tuleste Factory have an API?
No public API is recorded for Tuleste Factory.
What industry is Tuleste Factory in?
Tuleste Factory's product category is Art and Design Gallery. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of MPAGAFAN, Collectibles & Hobby Shows. Its NAICS code is 459920 and its SIC code is 5945.