Rice Online

What Rice Online does

Rice Online (legally operated by Creed Rice Company Inc.) is a Houston-based subscription web portal serving the global rice trade. Founded in 1973 by John L. Creed as a family-run rice brokerage, the company launched The Creed Rice Market Report in 1985 and later launched RiceOnline.com to distribute rice market intelligence worldwide. Rice Online serves rice brokers, traders, importers, exporters, rice mills, and other industry participants needing centralized access to USA domestic and Asian price quotes, export quotes, CME Rough Rice and Asian futures data, USDA report summaries, tender announcements, and curated industry directories covering mills, transport, equipment, and government agencies.

The platform is built on a standard web portal architecture aggregating third-party data sources (USDA, CME, Chinese and Thai futures exchanges) layered with proprietary weekly commentary authored by the Creed family, who have worked as international rice brokers since the 1970s-1980s. Core products are the RiceOnline.com web portal and the Creed Rice Market Report weekly newsletter, supported by an Industry Directories module. There is no mobile app, no public API, no disclosed integrations or AI/ML components. The technology stack is essentially a content publishing and subscription management system.

The business model is freemium-plus-subscription: free tier access provides USDA reports, tender announcements, futures quotes, an events calendar, and directories, while the paid Market Report subscription delivers the weekly Creed Rice Market Report via email plus unlimited access to current rice price quotes and full site content. Pricing is annual, undisclosed publicly, and may vary by country. Distribution is entirely self-serve through riceonline.com, with email newsletter delivery as the primary retention mechanism. Rice Online operates with 1-10 employees, no external funding, no parent company, and no partnerships disclosed.

Name

Rice Online

Legal name

Creed Rice Company Inc.

Website

https://riceonline.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Rice Online, operated by Houston-based Creed Rice Company Inc. (founded 1973), is a subscription web portal delivering the weekly Creed Rice Market Report and aggregated price quotes, USDA data, tenders, futures, and industry directories to global rice brokers, traders, importers, exporters, and mills.

Ownership category

akta.pro rank

Product category

Agricultural Market Intelligence

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Processing & Data Preparation (7374), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Real-Time Market Data Feeds & Terminals (FSAFAIAA)

akta.pro secondary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Rice market intelligence
• Rice price quotes
• Agricultural commodity reports
• Rice trade directories
• Rice industry news

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Report Subscription: Annual subscription providing weekly Creed Rice Market Report via email plus unlimited access to riceonline.com premium features including current rice price quotes and full content library.
2. Free Subscription Access: Limited free access to USDA rice crop reports and export data, rice tender announcements, CME Rough Rice Futures, rice events calendar, and industry directories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rice Online is a subscription-based web portal operated by Creed Rice Co., Inc. that delivers comprehensive rice market intelligence to the global rice industry. The platform aggregates and distributes the weekly Creed Rice Market Report, current domestic and Asian rice price quotes, tender announcements, USDA report summaries, aggregated rice market news, and searchable industry directories covering mills, exporters, transporters, and government agencies. It also operates as a rice brokerage providing consulting, advisory, and arbitration services to rice importers, exporters, brokers, traders, and mills worldwide.

Product overview

Rice Online, operated by Creed Rice Co., Inc., operates as a platform comprising the RiceOnline.com web portal and the Creed Rice Market Report weekly newsletter. The web portal serves as the primary access point for rice industry information, while the Creed Rice Market Report (published since 1985) delivers comprehensive market intelligence via email. The platform offers subscription-based access to premium content including market reports, price quotes, and industry directories, with a free tier providing basic USDA reports, futures data, and calendar features.

Differentiator

Problem solved

Functional benefit

Brands

• Creed Rice Market Report: Weekly rice market report newsletter providing comprehensive rice market insight including USA domestic price quotes, Asian rice market commentary, export price quotes, rice futures quotes, and USDA report summaries.

Products and services

• RiceOnline.com Web Portal Premier web portal providing the most comprehensive rice market information from the worldwide rice industry, offering market reports, price quotes, tender information, USDA report summaries, and industry directories. Used by rice brokers, traders, importers, exporters, and mills globally to buy, sell, and trade rice.
• Creed Rice Market Report Weekly subscription-based newsletter providing comprehensive rice market insight including USA domestic price quotes, Asian rice market commentary, export price quotes, rice futures quotes, USDA report summaries, upcoming tenders, aggregated rice market news, and rice by-products quotes. Delivered via email to subscribers worldwide.
• Rice Industry Directories Free searchable directories listing rice industry participants including mills, government agencies, chemicals suppliers, transport providers, equipment suppliers, exporters, paddy rough suppliers, and domestic rice companies worldwide.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Mercaris: Mercaris provides market data and intelligence for organic and non-GMO agricultural commodities, including grains, via subscription. It is an emerging specialist adjacent to Rice Online's niche of commodity-specific agricultural market intelligence.

Direct peers

• DTN (Progressive Farmer): DTN provides agricultural market data, weather, and commodity price intelligence to farmers, traders, and agribusinesses via subscription. It overlaps with Rice Online in distributing agricultural price quotes, futures, and news to grain industry participants.
• Argus Media: Argus Media publishes subscription-based commodity market reports, price benchmarks, and news across multiple commodity verticals including agriculture. Like Rice Online, it monetizes proprietary price assessments and weekly market reports to industry participants.
• Fastmarkets: Fastmarkets is a price reporting agency that provides commodity market intelligence, including grains and agricultural products, via subscriptions and price assessments. It is directly comparable to Rice Online's model of paid subscription market reports and price quotes for commodities.
• AgriCensus: AgriCensus is a specialist price reporting and news service for grains, oilseeds, and rice markets, offering daily and weekly market reports via subscription. It is a direct competitor in providing rice-specific market intelligence to traders and mills.
• The Rice Trader: The Rice Trader is a rice-specific market intelligence and event company publishing price assessments, reports, and conferences for the global rice trade. It directly competes with Rice Online for paying rice broker, trader, and mill subscribers.

Others

• USA Rice Federation: USA Rice Federation is the U.S. rice industry trade association providing news, policy updates, and industry information. It is an ecosystem participant — not a paid intelligence competitor — that operates adjacent directories and reports Rice Online also surfaces.
• Cmegroup (CBOT Rough Rice Futures): CME Group operates the CBOT Rough Rice Futures market whose quotes Rice Online redistributes. As the underlying venue, it is an ecosystem data source rather than a direct competitor, but its free public data partly commoditizes a layer of Rice Online's offering.

Broad incumbents

• S&P Global Commodity Insights (Platts): S&P Global Platts/Commodity Insights is a major subscription provider of commodity price benchmarks, news, and analytics across agriculture, energy, and metals. It covers rice as part of a much broader portfolio and competes for institutional rice intelligence buyers.
• LSEG (Reuters) Commodities: LSEG (formerly Refinitiv/Reuters) provides global commodity news, market data, and analytics including agricultural commodities. It is a broad incumbent that competes for the same institutional rice trading and brokerage subscribers as Rice Online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/creedriceonline
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/creed-rice-riceonline-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rice Online