Tequila El Tepozán

What Tequila El Tepozán does

Tequila El Tepozán is a family-owned estate distillery founded around 1999 by master distiller Don Carlos and his family on their El Tepozán ranch in San Julián, in the Los Altos (Highlands) region of Jalisco, Mexico. The distillery operates as one of the few fully integrated farm-to-glass tequila producers in Mexico, growing its own blue agave, processing it on-site, and bottling at the source under NOM 1584 certification. Its production is semi-artisanal, combining traditional methods with modern capabilities: natural fermentation using wild yeast under organic principles followed for 25 years, water sourced from a natural mineral spring 400 meters underground discovered through traditional divining rod methods, and aging in previously-used Kentucky whiskey barrels. The product portfolio consists of three core expressions — Tepozán Blanco (unaged), Tepozán Reposado (aged up to 6 months), and Tepozán Añejo (aged up to 14 months) — all 100% blue agave with no additives.

The brand serves premium tequila consumers and tequila enthusiasts seeking additive-free, traceable, estate-grown spirits, positioning itself as a "made to sip" tequila. Revenue is generated through one-time product sales across three channels: direct e-commerce via the bilingual official website (eltepozandistillery.com), third-party online retail on Amazon Mexico, and U.S. access through Sip Tequila. The distillery also operates a co-manufacturing business, producing Tequila Pasote, Tequila Madre, Tequila TCapri, and Tequila Ibika at the same San Julián facility, providing artisanal production services to other boutique tequila brands. Marketing is anchored on storytelling through Instagram (@tepozan / @tequilatepozanmx) and the official website, emphasizing Nahuatl legend, butterfly symbolism, and estate provenance.

Pricing is not publicly disclosed, no external funding has been raised, and no headcount or revenue figures are available. The company appears to be bootstrapped and founder-controlled, with all strategic and operational decisions concentrated in the Don Carlos family since founding.

Name

Tequila El Tepozán

Legal name

Tequila El Tepozán

Website

https://eltepozandistillery.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned estate distillery in Jalisco, Mexico producing 100% blue agave tequila (Blanco, Reposado, Añejo) with full vertical integration from agave field to bottle. Serves premium tequila consumers through DTC website, Amazon Mexico, and Sip Tequila, while co-manufacturing for four boutique tequila brands.

Ownership category

akta.pro rank

Product category

Premium Tequila / Spirits

NAICS

Distilleries (312140)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

Keywords

• Estate-grown tequila
• Blue agave spirits
• Artisanal tequila
• Mexican distillery
• Premium sipping tequila

Headquarters

HQ city

San Julián

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tequila Product Sales: El Tepozán generates revenue through the sale of premium tequila products across three variants: Blanco (unaged), Reposado (aged up to 6 months), and Añejo (aged up to 14 months). Products are sold directly through their e-commerce website and via third-party online retailers including Amazon Mexico and Sip Tequila.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

El Tepozán is a family-owned estate distillery that produces 100% blue agave tequila in three expressions — Blanco, Reposado (aged up to 6 months in Kentucky whiskey barrels), and Añejo (aged up to 14 months) — from agave grown on the family's own ranch in the Highlands of Jalisco, Mexico. The distillery uses natural wild yeast fermentation, water filtered through volcanic rock from a 400-meter underground spring, and practices organic production methods with no additives.

Product overview

Tequila El Tepozán is a family-owned estate distillery producing 100% blue agave tequila from the Highlands of Jalisco, Mexico. The company operates a semi-artisanal distillery and follows organic principles with natural processes, using only ripe blue agave, natural yeast, and volcanically filtered well water. Their product portfolio consists of three core tequila variants: Tepozán Blanco (unaged, crystallized spirit), Tepozán Reposado (aged up to 6 months in Kentucky whiskey barrels), and Tepozán Añejo (aged up to 14 months in Kentucky whiskey barrels). All products are grown, processed, and bottled at the source on their ranch called El Tepozán in San Julián, Jalisco.

Differentiator

Problem solved

Functional benefit

Brands

• Tepozán Blanco: The purest form of tequila, crystalline with silver nuances and generous body. Notes of cooked agave, herbal tones, and fruity notes such as pear, apple, and lemon.
• Tepozán Reposado
• Tepozán Añejo

Products and services

• Tequila Tepozán Blanco Unaged 100% blue agave tequila and the purest expression of the El Tepozán estate. Crystalline with silver nuances and a generous body, featuring notes of cooked agave, herbs, citrus, tobacco, and green olive. Intended for adult consumers seeking a clean, additive-free sipping tequila, best enjoyed slightly cold.
• Tequila Tepozán Reposado 100% blue agave tequila aged up to 6 months in previously-used Kentucky whiskey barrels. Bright yellow straw color with golden hues, subtle floral and fruity aromas (roses, ripe pineapple), cooked agave, vanilla, caramel, and a touch of wood. Intended for adult consumers seeking a silky, elegant reposado for sipping on social occasions.
• Tequila Tepozán Añejo 100% blue agave tequila aged up to 14 months in Kentucky whiskey barrels. Beautiful amber color with orange hues and a powerful body, featuring notes of vanilla, caramel, and oak with cooked agave and floral tones. Intended for adult connoisseurs who prefer tequila neat or on the rocks for fine-dining and appreciation contexts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Tequila MadreminorStrategic or Co-development PartnerEl Tepozán Distillery produces Tequila Madre at their facility in San Julián, Jalisco. This represents a contract manufacturing relationship where El Tepozán provides their artisanal production capabilities to other tequila brands seeking premium quality co-manufacturing.
• Tequila PasoteminorStrategic or Co-development PartnerEl Tepozán Distillery produces Tequila Pasote at their facility. Pasote is another premium tequila brand that leverages the distillery's estate-grown agave and traditional production methods.
• Tequila TCapriminorStrategic or Co-development PartnerEl Tepozán Distillery produces Tequila TCapri at their San Julián facility, offering their semi-artisanal production services to this brand partner.
• Tequila IbikaminorStrategic or Co-development PartnerEl Tepozán Distillery produces Tequila Ibika, available through their Instagram channel, demonstrating their role as a co-manufacturer for boutique tequila brands.

Scale indicators3 records

Expansion highlights4 records

Broad incumbents

• Don Julio: Premium tequila portfolio owned by Diageo, anchored by Highland Jalisco production and estate-grown agave. Comparable as a large-scale reference point for premium Highland tequila positioning.
• Patrón Tequila: Global premium tequila leader owned by Bacardi, producing additive-free tequilas from Jalisco. Comparable as a benchmark premium-tequila competitor that defines the price tier El Tepozán targets.
• Casamigos: Premium tequila brand co-founded by George Clooney and now owned by Diageo, with broad global distribution. Comparable as a premium tequila that competes for the same affluent sip-and-shoot consumer.
• Casa Dragones: Ultra-premium sipping tequila positioned for craft and connoisseur channels. Comparable to El Tepozán as a higher-priced sipping tequila targeting the additive-free, estate-grown niche.

Direct peers

• Tequila Tapatio: Traditional, family-run distillery in Jalisco known for additive-free, estate-style tequila. Direct comparable on production philosophy, limited and enthusiast-driven distribution, and authenticity-driven brand story.
• El Tequileño: Multi-generational, family-owned distillery in Jalisco producing traditional additive-free tequila. Directly comparable on family ownership, traditional methods, and premium niche positioning.
• Pasote Tequila: Highland Jalisco estate-grown tequila. Directly comparable as a contract-manufactured tequila already produced at El Tepozán's facility, representing both a peer and a current customer relationship.
• Tequila Fortaleza: Family-owned artisanal tequila distillery in Jalisco producing estate-grown, traditional-method tequila with tahona crushing. Directly comparable to El Tepozán on vertical integration, semi-artisanal production, and premium DTC positioning.
• Casa Noble Tequila: Premium tequila brand emphasizing estate-grown agave and traditional production. Comparable to El Tepozán as an additive-free, premium-priced, Highlands-of-Jalisco tequila with DTC and select retail distribution.
• Tequila Siete Leguas: Historic Highlands-of-Jalisco tequila producer with strong family heritage and traditional methods. Closely comparable to El Tepozán on family ownership, Highland terroir, and heritage-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tepozan
• Facebookfacebook.com/eltepozandistillery
• LinkedInlinkedin.com/company/tequila-tepozan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tequila El Tepozán