Ühendus Sport Kõigile

What Ühendus Sport Kõigile does

Ühendus Sport Kõigile (ÜSK) is an Estonian non-profit membership association founded in 1994 and headquartered in Tallinn, operating as the national sport-for-all coordination body. Its core mission is to organize sports events, deliver sports injury and movement recreation training, and conduct physical activity research. The organization serves a broad base spanning the general public, schools and kindergartens, certified coaches and trainers, youth, sports clubs, and socially vulnerable groups including people with intellectual disabilities and mental health conditions.

ÜSK's principal product is its digital platform at sportkoigile.ee, which operates in Estonian, English, and Russian and consolidates an event calendar, a sports facilities database (sourced from the national Sports Register), a searchable coach directory, and knowledge resources. Its flagship programming is Spordinädal (Sports Week), an annual nationwide event co-organized with the Estonian Olympic Committee that has scaled from 192,955 participants across 1,160 events in 2020 to 210,000+ participants across 1,180 events in 2022, the latter described as the most events per capita in Europe. Secondary recurring products include the Heategevuslik Teatejooks (Charity Relay Run) for school youth, the Liikumisharrastuse treeneri koolitus (Movement Recreation Trainer certification, introduced in 2020), and the co-published magazine "Liikumine ja Sport" with the Estonian Olympic Committee.

The organization's business model is that of a member-based non-profit rather than a commercial enterprise. Funding is sourced from Estonian Cultural Endowment grants, the EU Erasmus+ Sport programme (including the REACH youth project), and membership/event-related income; specific pricing and revenue figures are not publicly disclosed. ÜSK is governed by a board (President Gunnar Kraft, Vice President Mart Einasto, board members Ain Aaviksoo and Tõnu Tõniste, all elected June 2023) and is operationally small (11-50 employees), relying on a network of partnerships — Estonian Olympic Committee, TAFISA, ECOS, Estonian Football Association, Special Olympics Estonia, and Spordiklubi 100 — to deliver programming at scale. International footprint is expanding via the 12-country DEC 2024 (Dream Euro Cup) project and TAFISA audit committee participation.

Name

Ühendus Sport Kõigile

Legal name

Ühendus Sport Kõigile

Website

http://www.sportkoigile.ee

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Ühendus Sport Kõigile is an Estonian non-profit founded in 1994 that coordinates national sport-for-all activities, including the annual Spordinädal event, coach certification, and a multi-language sports platform serving schools, coaches, clubs, and the general public in Estonia.

Ownership category

akta.pro rank

Product category

Sports Promotion Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Sports and Recreation Instruction (61162), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAI

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYEDAJAJAA

Interscholastic Athletics (Varsity/JV Teams)

Education/K–12 / Primary & Secondary Education/K–12 Extracurriculars & Athletics (School-Run)

SECONDARYHSADAEAM

Adaptive & Para-Sport Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Sports event organization
• Physical activity promotion
• Coach certification training
• Community sports programs
• National sports coordination

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Ühendus Sport Kõigile is a non-profit Estonian sports organization that promotes physical activity and sport for all citizens by organizing large-scale national sports events (notably Spordinädal and the Heategevuslik Teatejooks), coordinating movement recreation coach certification training, and publishing the joint magazine Liikumine ja Sport with the Estonian Olympic Committee. It maintains a multilingual information portal listing events, sports facilities, and certified coaches across Estonia.

Product overview

Ühendus Sport Kõigile operates as a coordination organization for sport-for-all activities in Estonia, functioning as a membership-based national sports organization. The organization's digital presence centers on its website as a unified platform providing access to multiple interconnected services: a sports events calendar, a comprehensive database of sports facilities sourced from the national Sports Register, a directory of certified coaches organized by specialization, and educational resources. Major recurring programs include Spordinädal (Sports Week), the annual nationwide movement initiative run jointly with the Estonian Olympic Committee, and the heategevuslik Teatejooks (Charity Relay Run) for school youth. The organization also coordinates professional trainer certification programs and publishes the joint magazine 'Liikumine ja Sport' with the Estonian Olympic Committee.

Differentiator

Problem solved

Functional benefit

Products and services

• Spordinädal (Sports Week) Annual nationwide sports and movement week organized in cooperation with the Estonian Olympic Committee, featuring roughly 1,150-1,180 events across Estonia designed to increase physical activity participation and awareness.
• Heategevuslik Teatejooks (Charity Relay Run) Estonia's largest school youth sports event, held annually as the opening event of Spordinädal, drawing participation from schools across the country (11,000+ schoolchildren in 2021).
• Liikumisharrastuse treeneri koolitus (Movement Recreation Trainer Training) Certification program for movement recreation trainers coordinated by ÜSK, providing professional training and qualifications for sports instructors and PE teachers.
• Ajakiri Liikumine ja Sport (Movement and Sport Magazine) Magazine published jointly with the Estonian Olympic Committee, covering sports science, physical activity research, and movement recreation topics.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered supporting, core and major.

• Eesti Kultuurkapital (Estonian Cultural Endowment)supportingOthers · 1 January 2026Provides financial support for sports events and projects, such as the mini-orientation event at Tallinn Sea Days.
• Erasmus+ Sport ProgrammesupportingOthers · 1 January 2026The REACH project is co-funded by the European Union under the Erasmus+ Sport programme. This project focuses on youth participation in sports leadership.
• Spordiklubi 100supportingStrategic or Co-development Partner · 1 January 2026Co-organizer of the mini-orientation event at Tallinn Sea Days, demonstrating collaboration with local sports clubs for event delivery.
• Eesti Jalgpalli Liit (Estonian Football Association)supportingStrategic or Co-development Partner · 1 January 2024Collaboration for DEC 2024 (Dream Euro Cup) project, selecting Estonian team members with mental health conditions for participation in the European championships for people with intellectual disabilities.
• Eesti Eriolümpia (Special Olympics Estonia)supportingStrategic or Co-development Partner · 1 January 2024Partner in DEC 2024 project for selection of team members with intellectual disabilities for the international football tournament.
• TAFISA (The Association For International Sport for All)coreStrategic or Co-development Partner · 1 November 2023ÜSK Secretary General Peeter Lusmägi elected as TAFISA audit committee member for 2023-2025. ÜSK actively participates in TAFISA world congresses and projects including REACH youth project. TAFISA is the world leading health sport organization.
• European Culture and Sport Organization (ECOS)majorStrategic or Co-development Partner · 21 September 2023Strategic cooperation started in September 2023 with the goal of launching new programs focused on physical activity and mental health, inclusion of socially vulnerable groups, and engaging seniors in regular physical activity. Joint project DEC (Dream Euro Cup) planned with 12 countries for 2024.
• Eesti Olümpiakomitee (Estonian Olympic Committee)coreStrategic or Co-development Partner · 1 January 2020Long-standing partnership as co-organizers of Spordinädal (Sport Week), Estonia's largest physical activity event. EOK and ÜSK jointly lead the annual European Week of Sport activities in Estonia. They also co-publish the magazine 'Liikumine ja Sport' (Movement and Sport).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sport England: UK national body promoting grassroots sport and physical activity through national campaigns, funding, and partner networks. Directly comparable as a state-recognized umbrella organization driving sport-for-all participation in a single country.
• Sport Australia: Australian government agency leading national sport policy, participation programs, and physical activity initiatives. Comparable in role, mission, and government-aligned funding model.
• Finnish Olympic Committee: National umbrella organization (NOC) promoting sports and physical activity across Finland. Closest geographic and structural peer given Baltic-Nordic context and cooperative model with national federations.
• Swedish Sports Confederation (Riksidrottsförbundet): Sweden's national sport-for-all confederation coordinating member federations and promoting physical activity. Most direct functional peer to ÜSK given similar Nordic welfare-state sport model.
• Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF): Norway's umbrella sports organization coordinating sport-for-all activities, youth programs, and grant distribution. Directly comparable in mandate, federated structure, and public funding dependency.

Broad incumbents

• Deutscher Olympischer Sportbund (DOSB): Germany's national Olympic sports confederation—larger and broader in scope, but comparable in that it aggregates member federations and promotes mass participation, including through national sport weeks analogous to Spordinädal.

Emerging players

• Special Olympics International: Global organization providing sports training and competition for people with intellectual disabilities. Comparable to ÜSK's DEC 2024 program and partnership with Eesti Eriolümpia, focusing on adaptive/para-sport inclusion.
• TAFISA (The Association For International Sport for All): International umbrella organization promoting sport-for-all globally. ÜSK is an active member and has audit-committee representation; TAFISA functions as a peer network comparable to ÜSK's national role but at global scale.

Others

• U.S. Center for SafeSport: While safety-focused rather than participation-focused, it represents the kind of national non-profit sport support organization that collaborates with federations and clubs. Comparable as a non-profit ecosystem participant but not a direct competitor.
• International Sport and Culture Association (ISCA): Global association promoting accessible sport and physical activity for all. Relevant as an international network peer to ÜSK given shared membership in TAFISA/ECOS circles and similar sport-for-all mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ühendus Sport Kõigile