Shades of Green Landscape Architecture

What Shades of Green Landscape Architecture does

Shades of Green Landscape Architecture is a full-service landscape architecture firm founded in 2004 in Sausalito, California by Ive Haugeland. Operating as a 100% women-owned small business, the firm provides planning and design services for residential, multifamily, hospitality, commercial, institutional, real estate development, and municipal projects across the San Francisco Bay Area and broader California market, including Los Angeles. Service offerings span the full project lifecycle: master planning, concept design, schematic design, design development, construction documents, technical specifications, bid support, and construction administration.

The firm's underlying technical base is sustainable landscape practice rather than proprietary technology, encompassing native and acclimated planting, water conservation, fire-safe design, green roofs, bioretention swales, and rain gardens. Multiple residential projects carry LEED and Build it Green certifications, and the firm itself is ReScape Qualified, with founding principal Ive Haugeland holding Bay Friendly Landscape (2008) and ARCSA Rainwater Certified Professional credentials. Staffing includes four licensed California landscape architects and additional associates and designers, several trained at institutions including UC Berkeley, Cal Poly Pomona, and UC Davis, with prior experience at peer firms such as SWA Group, Andrea Cochran Landscape Architecture, PWP Landscape Architecture, and RIOS. Beyond professional services, the firm has extended into product design through the Tessellate Planter Collection, a proprietary collaboration with manufacturer Loll Designs.

The revenue model is project-based professional services with pricing determined per engagement based on scope, complexity, site conditions, and scale, supplemented by product sales through the Tessellate partnership. Go-to-market is direct-to-client, supported by a portfolio-driven website, Instagram and LinkedIn presence, and extensive earned media from two decades of awards including ASLA Northern Chapter Merit Awards, an INT. Design Grand Prix Gold Medal, Green Good Design Sustainability Award, AIA SF Small Firms Great Projects, and recurring features in Architectural Digest, USA Today, Wall Street Journal, Dwell, and published books. The firm does not publish pricing publicly, has no external investors or parent company, and does not disclose revenue or funding.

Name

Shades of Green Landscape Architecture

Legal name

Shades of Green Landscape Architecture

Website

https://shadesofgreenla.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Shades of Green Landscape Architecture is a 100% women-owned, award-winning landscape architecture firm founded in 2004 in Sausalito, California, providing full-service planning and design for residential, multifamily, hospitality, institutional, commercial, and municipal projects across the Bay Area and broader California.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (541320)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industries

Commercial Landscape Design & Installation (HSAIABAJ), Residential Landscape Design (HSAIABAA), Sustainable/Green Building & LEED Consulting (BPAHAKAG)

Keywords

• Landscape architecture services
• Residential landscape design
• Sustainable landscape design
• Commercial landscape planning
• Site planning design

Headquarters

HQ city

Sausalito

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Architecture Services: Full-service landscape architecture including master planning, concept design, schematic design, design development, construction documents, technical specifications, bid support, and construction administration. Revenue is generated through professional service fees for design and project management across residential, hospitality, and commercial projects.
2. Product Sales: Sale of Tessellate Planter Collection designed in collaboration with Loll Designs

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shades of Green Landscape Architecture is a full-service landscape architecture firm providing master planning, concept design, schematic design, design development, construction documents, technical specifications, bid support, and construction administration for residential, hospitality, commercial, multifamily, institutional, and real estate development projects. The firm also sells the Tessellate Planter Collection, a proprietary planter line designed in collaboration with Loll Designs.

Product overview

Shades of Green Landscape Architecture is a full-service, award-winning landscape architecture firm serving the Bay Area and beyond. The firm's core offering is comprehensive landscape architecture services spanning from master planning through construction administration, covering residential, multifamily, institutional, and commercial projects. The firm also offers a product collaboration—the Tessellate Planter Collection designed with Loll Designs—representing a tangible design product extending beyond pure service work.

Differentiator

Problem solved

Functional benefit

Brands

• Tessellate Planter Collection: A collection of four styles of planters designed in collaboration with Loll Designs, featuring varying height, width, and color with geometric constellations.

Products and services

• Landscape Architecture Services Full-service landscape architecture services including master planning, concept design, schematic design, design development, construction documents, technical specifications, bid support, and construction administration. Delivered for residential, hospitality, commercial, multifamily, institutional, and real estate development clients in the San Francisco Bay Area and beyond.
• Tessellate Planter Collection A collection of four planter styles in varying height, width, and color, designed by Shades of Green in collaboration with Loll Designs. The planters feature a geometric constellations pattern and are commercialized through Loll Designs.

Quantifiable outcome

• Build it Green and LEED certified residential projects
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Loll DesignsminorOEM/ Whitelabel/ Licensing PartnerShades of Green designed the Tessellate Planter Collection in collaboration with Loll Designs. The collection features four styles of planters in varying height, width, and color, creating geometric constellations. The partnership allows Shades of Green's design to be commercialized through Loll Designs' manufacturing and distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Andrea Cochran Landscape Architecture: San Francisco-based award-winning landscape architecture firm with a similarly focused portfolio of high-end residential and institutional work. Multiple Shades of Green senior associates previously worked at Andrea Cochran, making it a closely matched direct competitor in the Bay Area luxury and institutional segment.
• EPT Design: California-based landscape architecture firm with residential, hospitality, and resort work. Comparable boutique scale and service model; also a previous employer of a Shades of Green designer.
• Ground Studio Landscape Architecture: California-based boutique landscape architecture practice with a comparable residential and small commercial client mix. Similar service offering from master planning through construction administration.
• Cliff Lowe Associates: Bay Area landscape architecture firm focused on custom residential and select commercial work. Directly comparable boutique firm serving overlapping homeowner and developer clients; also a previous employer of a Shades of Green associate.
• PWP Landscape Architecture: Berkeley-based landscape architecture firm serving private estates, civic, and institutional clients across California. Comparable boutique scale with a parallel focus on sustainability and design awards; also a prior employer of Shades of Green senior talent.
• Arterra Landscape Architects: San Francisco-based boutique landscape architecture firm emphasizing sustainability, native plantings, and contemporary design. Directly comparable positioning in the Bay Area residential and small-institutional market.
• Miller Company Landscape Architects: Southern California landscape architecture firm with a similar residential, hospitality, and civic portfolio. Overlapping service capabilities and market positioning, including custom garden and estate work.
• KSA Design Studio: California-based landscape architecture practice serving residential, hospitality, and commercial projects. Comparable boutique scale and service offering; prior employer of a Shades of Green associate designer.

Broad incumbents

• SWA Group: Internationally recognized landscape architecture, urban design, and planning firm with offices across the U.S. and Asia. While much larger and broader in scope than Shades of Green, SWA competes for large-scale Bay Area institutional, master planning, and waterfront projects; multiple Shades of Green alumni worked there.
• RIOS: Multi-disciplinary design firm with a landscape architecture practice spanning resorts, master plans, and cultural projects. Larger and broader in scope than Shades of Green but competes for premium hospitality and large residential commissions; also a prior employer of a Shades of Green designer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shades-of-green-landscape-architecture
• Instagraminstagram.com/shadesofgreenla
• Xx.com/ShadesOfGreenLA
• Facebookfacebook.com/ShadesofGreenLA

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shades of Green Landscape Architecture