Grey Sea
Grey Sea is a Dubai-based virtual production studio offering integrated filming, LED volume, Unreal Engine virtual production, CG/VFX, motion capture, and post-production. It serves brands, agencies, and production companies, with enterprise clients including Emirates, Formula 1, BBC Storyworks, and Genesis.
- Company typePrivate
- Founded2022
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Grey Sea does
Grey Sea is a Dubai-based media production company founded in 2022 that operates a 650 m² integrated virtual production studio in Dubai Production City under founders Alexandr Loneev and Denis Kolotygin. The facility combines LED volume and LED ceiling workflows, Unreal Engine real-time rendering, body/face/hand motion capture, photogrammetric 3D scanning, camera tracking, and full post-production, delivering services across virtual production, filming, 3D/CG, live broadcasts, events, and game development.
The company's go-to-market is enterprise-focused B2B services: brands, agencies, production companies, and directors book the studio and project teams directly through WhatsApp, phone, and email. Revenue is generated via two streams — studio rental (unit-priced, with a 35% same-month discount and an AED 6,000 two-hour trial) and project-based production services covering commercials, brand films, automotive work, music videos, and branded content. The customer base spans automotive (Genesis, Chevrolet Corvette, Audi, EXEED), aviation (Riyadh Air, Emirates), beauty (Huda Beauty), technology (1inch), media (BBC Storyworks, Partizan), gaming (EA Sports), sports (Formula 1), real estate (OMNIYAT), and healthcare (PureHealth).
Grey Sea markets primarily through Vimeo showreels and case studies, supplemented by Instagram, LinkedIn, and YouTube. The company is privately held with no disclosed funding, revenue, or external investors; leadership, ownership, and full financials constitute material data gaps in the available sources.
Grey Sea firmographics
Firmographics- Name
- Grey Sea
- Website
- https://greysea.ae
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grey Sea is a Dubai-based virtual production studio offering integrated filming, LED volume, Unreal Engine virtual production, CG/VFX, motion capture, and post-production. It serves brands, agencies, and production companies, with enterprise clients including Emirates, Formula 1, BBC Storyworks, and Genesis.
- Ownership category
- akta.pro rank
Where Grey Sea is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Grey Sea business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Studio Rental: Rental of 650 m2 production studio space with LED volume infrastructure, makeup room, dressing room, kitchen area, washroom, shower and on-site technical support. Suitable for commercial shoots, automotive production, virtual production, interviews, product films, music videos and production tests.
- Production Services: Full-cycle production services including filming, virtual production, CG, VFX, motion capture, 3D scanning, live broadcasts, events production, game development, and post-production. Services cover commercials, series, music videos, brand films, automotive work, and branded content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Studio Trial - 2 hours |
| Unit Pricing | Pay-as-you-go | Standard Studio Rental |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Grey Sea product offering
Product offeringCore offering
Grey Sea is a full-cycle creative and technology hub in Dubai offering film, series and advertising production under one roof. Services span Virtual Production (LED volume, in-camera VFX, Unreal Engine workflows), Filming (films, series, commercials, brand and music videos), 3D and CG, Live Broadcasts, Events, and Game Development, supported by in-house Motion Capture, 3D Scanning, and a 650 m² Studio Rental facility with LED volume infrastructure.
Product overview
Grey Sea is a full-cycle creative and technology hub in Dubai offering film, series and advertising production services under one roof. The company combines real-world filming with real-time digital worlds through a unified service portfolio that includes Virtual Production (LED volume, in-camera VFX, Unreal Engine workflows), Filming (commercials, films, series, music videos), 3D and CG (environments, automotive CGI, digital avatars), Live Broadcasts, Events, and Game Development. Supporting infrastructure includes an in-house MoCap Lab for body/face/hand motion capture, 3D Scanning for photogrammetric asset creation, and a 650 m² Studio Rental facility with LED volume capabilities. The integrated workflow moves projects from concept through filming, CG, VFX, and final post-production delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Production End-to-end virtual production service combining studio rental, CG location development, LED wall shooting, in-camera VFX, camera tracking and real-time Unreal Engine workflows for film, series and advertising productions.
- Filming Production of films, series, commercials, brand videos, music videos and teasers with studio or on-location production support from the Dubai studio.
- 3D and CG 3D building models, digital avatars, VR simulations, digital spaces, virtual worlds and immersive 360° visualizations for films and advertising.
- Live Broadcasts Multi-camera live production, streaming, audio/video setup and stable real-time distribution for events and shows.
- Events Large-scale event planning, production and technical coordination, including immersive visual content for live experiences.
- Game Development Interactive projects, asset production, animation, motion capture, CG environments and real-time pipelines for gaming studios.
- MoCap Lab (Motion Capture Studio) Body, face and hand motion capture for animation, VFX and virtual production workflows, supporting digital humans, characters, cinematic sequences, games and CG-driven storytelling.
- 3D Scanning Photogrammetric scanning of people and objects to produce detailed 3D assets used across production pipelines.
- LED Volume Studio LED volume studio service for controlled cinematic production with LED wall and LED ceiling workflows, real-time playback and technical supervision.
- Studio Rental Rental of a 650 m² production studio in Dubai Production City with LED volume infrastructure, makeup room, dressing room, kitchen area, washroom, shower and on-site technical support, suitable for commercial shoots, automotive production, virtual production, interviews, product films, music videos and production tests.
Companies that use Grey Sea
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Grey Sea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Grey Sea partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Grey Sea competitors and assessment
Company assessmentBroad incumbents
- DNEG: DNEG is a major visual effects and post-production services provider serving film, episodic, and advertising clients worldwide. It is a broad incumbent whose VFX and virtual production capabilities overlap with Grey Sea's full-cycle offering.
- Industrial Light & Magic: ILM is a leading VFX and virtual production studio with ILM StageCraft (LED volume) capabilities for film and series. It is a broad incumbent whose virtual production and CG offering overlaps with Grey Sea's premium production services.
- Framestore: Framestore is a large, established VFX and immersive content studio offering film, advertising, and virtual production services globally. It competes with Grey Sea for premium brand and entertainment CG/VFX work, though it operates at a much larger scale.
Direct peers
- Pixomondo: Pixomondo is a global virtual production and VFX studio with LED volume stages (including in the Middle East/Canada/US). It is the closest direct competitor to Grey Sea in LED volume-based virtual production for film and advertising.
- The Third Floor: The Third Floor is a previsualization and virtual production studio serving film, episodic, and advertising clients. It is comparable to Grey Sea in offering previs, virtual production supervision, and integrated CG/filming workflows.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights5 records
Customer concentration
Grey Sea social profiles
Digital presenceGrey Sea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grey Sea leadership team
Management profileNumber of profiles
Profiles2 records
Grey Sea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grey Sea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grey Sea
What does Grey Sea do?
Grey Sea is a full-cycle creative and technology hub in Dubai offering film, series and advertising production under one roof. Services span Virtual Production (LED volume, in-camera VFX, Unreal Engine workflows), Filming (films, series, commercials, brand and music videos), 3D and CG, Live Broadcasts, Events, and Game Development, supported by in-house Motion Capture, 3D Scanning, and a 650 m² Studio Rental facility with LED volume infrastructure.
Is Grey Sea a public or private company?
Grey Sea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grey Sea founded?
Grey Sea was founded in 2022. It employs 11 to 50 people.
Where is Grey Sea based?
Grey Sea is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Grey Sea make money?
Two revenue lines are on record. Studio Rental is the primary driver. The others are production Services.
Who are Grey Sea's main competitors?
Broad incumbents on record are DNEG, Industrial Light & Magic and Framestore. Direct peers are Pixomondo and The Third Floor.
Does Grey Sea have an API?
No public API is recorded for Grey Sea.