Bridle Up Hope

What Bridle Up Hope does

Bridle Up Hope: The Rachel Covey Foundation is a 501(c)(3) nonprofit founded in 2013 by the Covey family in memory of Rachel Covey. The organization delivers a structured 14-week equine-assisted learning program for girls ages 12+ and a parallel women's program, blending private horsemanship instruction with Franklin Covey's The 7 Habits of Highly Effective People curriculum and barn-based service activities. Operations are anchored at a global headquarters campus in Alpine, Utah, with donor-funded structures including Kahlert Hall, Sorenson Legacy Arena, Lolie Eccles Equine Center, and additional named facilities, plus a dedicated expansion site in Mapleton, Utah opened in May 2022.

The business model is donation-driven rather than fee-driven: 65% of participants come from low-income households and receive scholarship assistance, and the organization explicitly does not publicly disclose program fees. Revenue streams include individual and foundation donations, annual fundraising events (Inspiring Hope Gala, Covey Classic Golf Tournament), corporate sponsorships, and an e-commerce merchandise shop at shop.bridleuphope.org where 100% of profits fund programs. Credibility is reinforced by the GuideStar Platinum Transparency Seal, a Charity Navigator 3-Star rating, and 501(c)(3) tax-exempt status.

The organization operates a franchise-like distribution model, with partner-operated locations in San Diego, San Jose, Las Cruces (NM), Pocatello (ID), Budapest (Hungary), and Chernihiv (Ukraine), governed by a central curriculum, local directors (e.g., Gabor Klinger in Hungary), and a leadership team that includes Co-Founder & Chairman Sean Covey, Executive Director Nicole Holgreen, and Expansion Director Sarah Brown. The stated strategic vision is to scale to 1,000+ partner barns worldwide; lifetime participants exceed 3,500 and 90% self-report the experience as 'life-changing.'

Name

Bridle Up Hope

Legal name

Bridle Up Hope: The Rachel Covey Foundation

Website

https://bridleuphope.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bridle Up Hope is a 501(c)(3) nonprofit that delivers 14-week equine-assisted learning programs for girls ages 12+ and adult women, integrating horsemanship training with The 7 Habits curriculum across 10+ global locations.

Ownership category

akta.pro rank

Product category

Youth and women's personal development nonprofit services

NAICS

Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industries

Equestrian & Horse Trekking Centers (THAAAKAL), Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

Keywords

• Equine-assisted learning
• Youth personal development
• Women's empowerment programs
• Nonprofit mentorship services
• Life skills education

Headquarters

HQ city

Alpine

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization is a certified 501(c)(3) nonprofit that relies on generous donations from individuals, foundations, and corporations. Currently, 65% of participants come from low-income households and receive scholarship assistance.
2. Fundraising Events: Annual Inspiring Hope Gala events and Covey Classic Golf Tournament generate significant fundraising revenue. The 2018 luncheon alone raised $194,487 supporting 194 scholarships.
3. E-commerce Store: The organization operates a shop selling clothing, accessories, and merchandise featuring the pink horseshoe logo. 100% of profits from shop sales go to support girls and women in the program.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bridle Up Hope runs a 14-week equestrian-assisted learning experience for girls ages 12+ and adult women, built on three pillars: private horsemanship lessons with mentoring instructors, life-skills instruction through the 7 Habits of Highly Effective People framework, and service work at the barn. Participants attend in person at one of 10+ global barn locations, with scholarships available so that 65% of participants from low-income households can participate at no or reduced cost. A branded e-commerce shop provides supplementary funding, and the program is delivered globally through a partner-location (franchise-like) model.

Product overview

Bridle Up Hope operates as a single unified program offering equestrian-assisted learning experiences for girls (ages 12+) and women. The core product combines three pillars: horseback riding lessons, The 7 Habits life skills curriculum, and service opportunities at the barn. The Girl's Program is a 14-week structured experience, while the Women's Program offers similar curriculum with flexible scheduling. An online merchandise store supports fundraising efforts. There are no separate technology products, modules, or SaaS offerings—the organization is a nonprofit service provider, not a technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• Girl's Program A 14-week equestrian-assisted learning experience for girls ages 12 and up that combines private horseback riding lessons, The 7 Habits of Highly Effective People life-skills curriculum, and barn-service opportunities to build hope, confidence, and resilience. Scholarship assistance is available, with 65% of participants from low-income households.
• Women's Program An equestrian-assisted learning experience for adult women that integrates horsemanship training with The 7 Habits framework through private lessons, barn-service opportunities, and a supportive community. Designed to help women navigate trauma, life transitions, identity restoration, and renewed purpose. Scholarship assistance is available for low-income participants.
• Merchandise Store An online e-commerce storefront at shop.bridleuphope.org selling clothing, accessories, and 'hope horsies' branded with the pink horseshoe logo. 100% of profits from purchases go to support girls and women in the Bridle Up Hope program.

Quantifiable outcome

• 90% of participants consider the experience 'life-changing'
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Britain Covey / Covey Classic Golf TournamentcoreGTM or Marketing Partner · 25 June 2025NFL wide receiver and Super Bowl Champion Britain Covey (cousin of Rachel Covey) hosts the annual Covey Classic Golf Tournament at Soldier Hollow Golf Course. This partnership has become a cornerstone of annual fundraising efforts, directly supporting the mission to empower young women through horses and habits.
• Amberley SnyderflagshipGTM or Marketing Partner · 13 May 2024World-renowned author and speaker who came to Bridle Up Hope headquarters to share her inspirational story with participants.
• Ann RomneyflagshipGTM or Marketing PartnerFeatured speaker at the 2018 Inspiring Hope Luncheon who shared about horses as a source of strength during her battles with multiple sclerosis.
• Lloyd RobertsminorGTM or Marketing PartnerAuthor of G-Cubed who hosted an event at headquarters to teach about reprogramming unconscious mind and aligning with dreams.
• Stephen CoveyflagshipStrategic or Co-development PartnerAuthor of The 7 Habits of Highly Effective People whose framework is integrated throughout the Bridle Up Hope curriculum.
• doTERRAminorGTM or Marketing PartnerDinner sponsor for the 2019 Inspiring Hope Gala.
• The 7 Habits (Franklin Covey)coreStrategic or Co-development PartnerThe 7 Habits framework is integrated throughout the experience, teaching problem solving, positive peer interactions, self-leadership, and whole-person wellness.

Scale indicators7 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• Mane Stream (formerly Somerset Hills Handicapped Riders): Mane Stream offers equine-assisted services including therapeutic riding and life-skill programs for special needs children and at-risk youth. Comparable in mission, scholarship-based access, and curriculum-integrated horseback instruction model.
• SpiritHorse International: SpiritHorse International runs equine-assisted programs serving at-risk youth and adults across multiple global locations. Directly comparable as a multi-site nonprofit combining horsemanship instruction with personal development and therapeutic outcomes for vulnerable populations.
• Strides to Success: Strides to Success delivers equine-assisted learning and therapy programs to youth and adults facing mental health, trauma, and life-skill challenges. Directly comparable nonprofit combining horse instruction with structured personal development curricula.
• Equest (Dallas): Equest provides equine-assisted therapies and horsemanship programs for children and adults with disabilities and challenges. Directly comparable nonprofit model delivering equine services with structured curricula to improve life outcomes.
• Hearts & Horses Therapeutic Riding Center: Hearts & Horses operates therapeutic riding programs in Colorado serving people with disabilities, at-risk youth, and trauma survivors. Comparable nonprofit running multi-pillar equine-assisted programs with scholarship support for low-income participants.
• Horses for Healing (Pathways Equine-Assisted Therapy): Equine therapy nonprofit serving veterans, at-risk youth, and individuals with mental health challenges. Directly comparable charitable equine-program model focused on mental health and trauma recovery through horse interaction.
• Purposeful Now at McCulley-Dexter Stable (and similar faith-based equine programs): Faith-based and purpose-driven equine programs serving youth and women through horsemanship and character development. Comparable as nonprofit competitors using horse-related instruction to address trauma, confidence, and personal growth in similar demographics.

Emerging players

• Chariot Riders (Chariots of Hope): Emerging nonprofit serving at-risk youth through equine experiences and mentorship, often in faith-based contexts. Comparable as a smaller, more narrowly scoped equine-services nonprofit addressing similar participant segments with scholarship-supported access.

Broad incumbents

• PATH International (Professional Association of Therapeutic Horsemanship): PATH International is the umbrella credentialing body for equine-assisted activity programs in North America. Comparable as a broad incumbent shaping standards, training, and best practices for the therapeutic riding category in which Bridle Up Hope operates.

Others

• FranklinCovey: Publisher and licensor of The 7 Habits of Highly Effective People framework integrated throughout Bridle Up Hope's curriculum. Comparable as a strategic ecosystem partner — Debra Lund, FranklinCovey Global Director of PR, sits on BUH's Global Advisory Board — that enables and legitimizes the program offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BridleUpHope
• Facebookfacebook.com/bridleuphope
• LinkedInlinkedin.com/company/bridleuphope
• Instagraminstagram.com/bridleuphope
• Xx.com/BridleUpHope

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridle Up Hope