NAQA
NAQA is a UAE-based AI transformation consultancy founded in 2025 that delivers end-to-end AI strategy, deployment, and optimization services to enterprise and government clients across multiple verticals in the UAE and beyond.
- Company typePrivate
- Founded2025
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NAQA does
NAQA is a UAE-based AI transformation consultancy founded in 2025 and headquartered in Dubai. The company delivers end-to-end AI services across four interconnected offerings: Strategy (opportunity identification, readiness assessment, and roadmap design), End-to-End Delivery (architecture through production deployment of AI systems), Continuity & Evolution (ongoing monitoring, retraining, and optimization), and Enablement & Upskilling (team training and change management). NAQA positions itself as a vendor-agnostic, outcome-driven partner serving enterprise and government clients across Government (primary), Banking & Insurance, Healthcare, Education, Hospitality, and Automotive verticals in the UAE and beyond.
The company is privately held by three co-founders — Michael Fillon (CEO), Ismail Mebsout (CTO), and Bassam Ayass (Managing Partner) — supported by a small operational team of 1-10 employees including a Head of AI Productions, a Senior Data Scientist, and an Account Director. NAQA generates revenue through professional services engagements rather than product licensing or platform subscriptions, and no specific pricing tiers or contract values are publicly disclosed. Its go-to-market is consultative enterprise field sales, with the company positioning itself as an extension of client teams; its primary disclosed digital presence is a corporate website and LinkedIn page. No external funding rounds, named customers, awards, patents, or third-party validations are disclosed in the available source material.
NAQA firmographics
Firmographics- Name
- NAQA
- Legal name
- NAQA
- Website
- https://naqa.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NAQA is a UAE-based AI transformation consultancy founded in 2025 that delivers end-to-end AI strategy, deployment, and optimization services to enterprise and government clients across multiple verticals in the UAE and beyond.
- Ownership category
- akta.pro rank
Where NAQA is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
NAQA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- AI Transformation Consulting Services: NAQA generates revenue through professional services engagements focused on AI strategy, end-to-end delivery, and continuous optimization. The company works directly with enterprise clients to design and deliver AI transformation that performs, scales, and lasts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
NAQA product offering
Product offeringCore offering
NAQA is an AI transformation consulting and implementation firm that helps enterprise and government clients move from AI strategy through production deployment and ongoing optimization. Its core offering is a unified four-part service portfolio — Strategy, End-to-End Delivery, Continuity & Evolution, and Enablement & Upskilling — covering opportunity identification, readiness assessment, production-grade AI system build, model monitoring/retraining, and team capability building. The company delivers these services on a partnership basis, positioning itself as an extension of client teams.
Product overview
NAQA is an AI transformation services company offering a unified portfolio of four interconnected service offerings. The core offering combines Strategy (roadmap planning and opportunity identification) with End-to-End Delivery (building and deploying production-grade AI systems), supplemented by Continuity & Evolution (ongoing monitoring and optimization) and Enablement & Upskilling (team training and change management). Together, these services form an integrated AI transformation framework designed to take clients from initial strategy through sustained operational success.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy
- End-to-End Delivery
- Continuity & Evolution
- Enablement & Upskilling
Companies that use NAQA
Customer profileSegments6 records
Ideal customer profiles3 records
NAQA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NAQA partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights5 records
NAQA competitors and assessment
Company assessmentDirect peers
- Slalom: Tech-forward management consultancy delivering AI strategy, data engineering, and custom AI solutions with strong regional presence and a partnership-led go-to-market. Directly comparable to NAQA's enterprise field-sales motion and outcome-driven delivery model.
- Bain & Company: Global strategy consultancy with a growing AI and advanced analytics practice serving enterprise and public-sector clients. Comparable to NAQA in combining strategic advisory with hands-on transformation delivery for senior executive buyers.
- McKinsey QuantumBlack: McKinsey's AI and advanced analytics arm, combining strategy consulting with hands-on AI engineering and product builds. Closely mirrors NAQA's integration of strategy, end-to-end AI delivery, and ongoing optimization under one banner.
- BCG X: BCG's dedicated AI and digital transformation build arm, focused on end-to-end AI strategy, custom AI solution development, and scaled deployment for enterprise and government clients. Most comparable to NAQA's positioning as an AI transformation consultancy delivering strategy through production systems.
Broad incumbents
- Deloitte: Big Four firm with global AI and analytics consulting practices and a strong UAE public-sector footprint. Overlaps with NAQA on AI strategy and transformation services but as part of a much wider assurance and advisory portfolio.
- KPMG: Big Four firm with a dedicated AI and digital transformation practice serving regional and global clients. Competes with NAQA on enterprise AI advisory but delivers it within a much broader audit, tax, and advisory suite.
- Cognizant: Global IT services and consulting firm with AI and digital engineering practices and significant Middle East operations. Comparable to NAQA on the end-to-end AI delivery and enablement side, but at enterprise scale.
- PwC: Big Four firm with a global AI and digital transformation practice and strong presence in the UAE serving public and private sector clients. Overlaps with NAQA on AI strategy and transformation advisory as part of a broader professional services portfolio.
- Accenture: Global consulting and systems integrator with a substantial AI practice and deep UAE and Middle East presence. Competes with NAQA on enterprise AI transformation deals but operates at much larger scale across a broader portfolio.
Regional players
- Atos: European-headquartered IT and digital transformation provider with established Middle East operations including UAE, competing for government and enterprise AI transformation engagements. Comparable to NAQA on regional delivery model, though operating at substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NAQA social profiles
Digital presenceNAQA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAQA leadership team
Management profileNumber of profiles
Profiles6 records
NAQA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAQA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAQA
What does NAQA do?
NAQA is an AI transformation consulting and implementation firm that helps enterprise and government clients move from AI strategy through production deployment and ongoing optimization. Its core offering is a unified four-part service portfolio — Strategy, End-to-End Delivery, Continuity & Evolution, and Enablement & Upskilling — covering opportunity identification, readiness assessment, production-grade AI system build, model monitoring/retraining, and team capability building. The company delivers these services on a partnership basis, positioning itself as an extension of client teams.
Is NAQA a public or private company?
NAQA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NAQA founded?
NAQA was founded in 2025. It employs 1 to 10 people.
Where is NAQA based?
NAQA is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does NAQA make money?
One revenue line is on record: AI Transformation Consulting Services.
Who are NAQA's main competitors?
Direct peers on record are Slalom, Bain & Company, McKinsey QuantumBlack and BCG X. Broad incumbents are Deloitte, KPMG, Cognizant, PwC and Accenture. Atos is listed as a regional player.
Does NAQA have an API?
No public API is recorded for NAQA.