N.Joy

Name

N.Joy

Legal name

N.Joy

Website

https://ndotjoy.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sports Fan Merchandise

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

akta.pro secondary industry

Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Sports merchandise
• Fan apparel
• NHL licensed apparel
• Team sportswear
• Sports accessories

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sports Merchandise Sales: N.Joy generates revenue through one-time sales of licensed sports merchandise including apparel (sweatshirts, t-shirts, hoodies) and accessories (beanies/toques). Products feature officially branded graphics of NHL teams (Toronto Maple Leafs, Edmonton Oilers), NBA team (Toronto Raptors), and MLS team (Toronto FC). All transactions are single-purchase without subscription components.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

N.Joy is a Canadian online retailer that curates and resells officially licensed sports apparel and accessories for Canadian professional teams — Toronto Maple Leafs and Edmonton Oilers (NHL), Toronto Raptors (NBA), and Toronto FC (MLS). Products include graphic crew sweatshirts, performance hoodies, 100% cotton practice t-shirts, and embroidered fleece-lined winter beanies. Merchandise is sold through third-party online marketplaces (Amazon, eBay, Etsy, Shopify) and via direct in-person orders placed through the website contact page.

Product overview

N.Joy is a Canadian online retail business selling branded sports merchandise and fan apparel. The product portfolio consists of licensed NHL team merchandise including Toronto Maple Leafs, Edmonton Oilers, and NBA team merchandise for Toronto Raptors, as well as Toronto FC items. Products include graphic crew sweatshirts, performance hoodies, practice t-shirts, and winter accessories. Items are available through Amazon, eBay, Etsy, and Shopify online retailers, or via direct in-person orders through the contact page.

Differentiator

Problem solved

Functional benefit

Products and services

• Leafs Iconic Preferred Logo Graphic Crew Sweatshirt - Khaki Long sleeve crew sweatshirt in khaki featuring the Toronto Maple Leafs iconic preferred logo branding, made with high-quality fleece material and marketed as a long-sleeve garment gift suitable for NHL fans watching the big game in style and comfort.
• Toronto Maple Leafs Alternate Rink Performance Hoodie Long sleeve performance hoodie featuring the Toronto Maple Leafs alternate rink branding, with a comfy hood and front pouch pocket, marketed as a gift garment for NHL fans.
• Toronto Maple Leafs Performance Practice T-Shirt Performance practice t-shirt with screen-printed Toronto Maple Leafs graphics, made of 100% cotton, marketed as a comfortable and fashionable gift for die-hard hockey fans at $24.99 CAD.
• Leafs Auston Matthews Performance Practice T-Shirt Performance practice t-shirt featuring Toronto Maple Leafs player Auston Matthews graphics, screen-printed on 100% cotton, positioned as a comfortable, fashionable gift for die-hard hockey fans at $29.99 CAD.
• Edmonton Oilers Connor McDavid 97 - Graphic Crew Sweatshirt Long sleeve graphic crew sweatshirt featuring Edmonton Oilers star player Connor McDavid (#97), made with high-quality fleece material and designed for watching games in comfort and style, priced at $39.99 CAD.
• Toronto Maple Leafs Blue Podium Defender Pullover Hoodie Long sleeve pullover hoodie featuring the Toronto Maple Leafs Blue Podium Defender design, made with high-quality fleece material, priced at $39.99 CAD.
• Toronto Raptors Athletic T-Shirt (available in Black and White) Athletic t-shirt with screen-printed Toronto Raptors graphics, made of 100% cotton, marketed as stylish and comfortable fan apparel, sold in both Black and White color variants at $29.99 CAD each.
• Winter Beanie/Toque One size fits most stretchy acrylic winter beanie with embroidered team logo on cuff and league logo at back, featuring a pom pom decoration, interior fleece lining with thermal properties, and a 90% Polyester / 10% Wool lining. Priced at $19.99 CAD with a stated MSRP of $29.99 USD / $39.99 CAD.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• FansEdge: Online-only retailer of licensed sports apparel, jerseys, and memorabilia across major North American leagues. Directly comparable to N.Joy in pure-play e-commerce licensed merchandise model.
• '47 Brand: Licensed sports headwear and apparel brand sold via its own site and major retailers. Comparable to N.Joy in product type (hats, hoodies, tees) and licensed sports merchandising focus.
• Pro Image Sports: Franchise-based specialty retailer of licensed sports apparel, hats, and accessories. Comparable to N.Joy in channel approach (small-footprint stores plus online) and assortment of officially branded team merchandise.
• Mitchell & Ness: Brand specializing in licensed throwback and current sports apparel and headwear. Comparable to N.Joy in selling officially licensed NHL/NBA apparel to fan collectors and gift buyers.
• New Era Cap: Headwear and apparel brand with deep licensed sports assortment across NHL, NBA, MLB, and MLS. Comparable to N.Joy in product mix (caps, beanies, hoodies with team logos) and licensed-merchandise business model.
• Lids: Specialty retailer of licensed sports headwear, apparel, and accessories sold through stores and online. Comparable to N.Joy in product mix (hats, hoodies, tees with team logos) and target customer (NHL/NBA/MLS fans).
• Rally House: Multi-store U.S. retailer of licensed sports apparel, headwear, and gifts across MLB, NFL, NBA, NHL, and MLS. Closely comparable in breadth (multiple leagues) and customer (die-hard fan buying officially branded gear).

Broad incumbents

• Fanatics: The dominant global licensed sports merchandise retailer, operating league- and team-run stores plus its own marketplace. Directly comparable to N.Joy because both resell officially licensed NHL, NBA, and MLS apparel and accessories to fans.

Regional players

• Hockey Monkey: Specialty hockey retailer carrying NHL apparel, equipment, and fan merchandise. Comparable to N.Joy in NHL-focused assortment, though it operates primarily in the U.S. and includes equipment alongside apparel.
• Sport Chek: Canada's largest sporting goods retailer, carrying licensed NHL, NBA, and MLS team apparel alongside equipment. Comparable to N.Joy in Canadian geography and licensed team-merchandise category, though it is a broad sporting goods generalist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/njoyCanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N.Joy