LOLA'S APOTHECARY LTD

What LOLA'S APOTHECARY LTD does

Lola's Apothecary Ltd is a UK-based natural beauty, spa, and wellness brand that formulates and hand-blends aromatherapy products on a family estate in Devon, England. The product portfolio spans eleven categories — body and massage oils, body soufflés, body polishes, bath and shower oils, bath milk, bath salts, plant-wax candles, adaptogen-rich wellness teas, deluxe roll-ons, room sprays and pillow mists, and curated gift sets — organized across ten signature fragrance collections such as Queen of Roses, Delicate Romance, Sweet Lullaby, Breath of Clarity, Tranquil Isle, Monsoon Paradise, Divine Grace, Orange Blossom, Cherry Blossom, and Euphoric Indulgence. Core technology is artisanal micro-batch hand blending using pure essential oils, botanical extracts, plant waxes, and rosehip CO2 in proprietary formulations; the company highlights clinically proven efficacy on stretch marks, age spots, and fine lines, and uses an innovative plant-wax blend for candles that the brand claims outperforms soy formulations.

The business operates a direct-to-consumer e-commerce model through a Shopify storefront with worldwide shipping via DHL Express and Fedex, supported by free shipping thresholds (£20 UK, £125 worldwide, £175 premium). Pricing ranges from $40 for entry-level roll-ons to $362 for premium gift collections. Beyond DTC, the company runs a hybrid go-to-market spanning four customer segments: luxury wellness consumers (primary), wedding and event planners seeking bespoke favours with co-branding, corporate gifting clients (concierge services, private members clubs, hotels), and luxury spa/hotel partners receiving bespoke fragrance development and exclusive product lines.

Revenue derives from one-time retail purchases, bespoke wedding favours, corporate gifting, and licensing/royalty arrangements with spa partners — most notably an exclusive Orange Blossom range created for Montage Hotels & Resorts and featured in Spa Montage treatments. Production is constrained by handmade micro-batch manufacturing on the Devon estate, and brand visibility is amplified through celebrity endorsement (Emma Watson) and earned media coverage (Grazia UK, French Vogue). The company holds the Positive Luxury Butterfly Mark sustainability certification, ships glass-only packaging, and maintains cruelty-free and mostly vegan formulations; no AI/ML, API, or SDK capabilities are present in its technology stack.

Name

LOLA'S APOTHECARY LTD

Legal name

Lola's Apothecary Ltd

Website

https://lolasapothecary.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Lola's Apothecary Ltd is a UK-based natural beauty and wellness brand that hand-blends aromatherapy products on its Devon family estate, selling direct-to-consumer worldwide via e-commerce alongside bespoke luxury spa, wedding favour, and corporate gifting channels.

Ownership category

akta.pro rank

Product category

Luxury Natural Beauty & Wellness

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

Keywords

• Natural skincare products
• Aromatherapy beauty oils
• Artisan bath and body
• Luxury wellness gifting
• Plant-based fragrance candles

Headquarters

HQ city

Chulmleigh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Retail Sales: One-time purchase model through their Shopify e-commerce platform. Products sold at retail prices ranging from $40-$362. Customers purchase individual products or gift sets. International shipping available with free shipping thresholds.
2. Wedding Favours: Bespoke wedding favour orders including mini glass bottles, body oil roll-ons, travel size bath oils, candles, and fragrance-inspired chocolates. Co-branding opportunities available with bespoke satin ribbon printing and wedding stationery design.
3. Corporate Gifting: Tailored corporate gift solutions for concierge services, private members clubs, hotels, and businesses. Includes thoughtful hampers and corporate party goodies customized to budget requirements.
4. Bespoke Spa Products: Custom fragrance creation and signature product ranges for spa hotels. Partnership with luxury spas globally to develop exclusive product lines and formulations.
5. Spa Partnership Products: Exclusive Orange Blossom fragrance line created for Montage Hotels & Resorts, featured in Spa Montage treatments including Mezcal Renewal Massage at Spa Montage Los Cabos.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lola's Apothecary manufactures and sells 100% natural, mostly vegan beauty, spa and wellness products handmade in micro-batches on the founder's family estate in Devon, England. The range spans body and massage oils, body soufflés, body polishes, bath and shower oils, bath milk, bath salts, fragrant candles, adaptogen-rich wellness teas, deluxe roll-ons, room sprays, and curated gift sets, each built around signature essential-oil fragrance collections. Products are sold direct-to-consumer globally through the brand's Shopify e-commerce site and through bespoke B2B wedding favours, corporate gifting, and luxury spa/hotel partnerships.

Product overview

Lola's Apothecary is a couture natural beauty, spa and wellness brand offering a comprehensive portfolio of hand-blended products. The core offerings include Body & Massage Oils (multi-purpose natural perfume oils), Body Soufflés (whipped butter-based moisturizers), Body Polishes (exfoliating treatments), Bath & Shower Oils, Bath Milk, Bath Salts, Naturally Fragrant Candles, Adaptogen Rich Teas, Deluxe Roll-Ons, Room Sprays & Pillow Mists, and curated Abundant Gift Sets. All products are 100% natural and mostly vegan friendly, handcrafted in micro batches on the company's family estate in Devon, England. Products are organized by signature fragrance lines: Queen of Roses, Delicate Romance, Sweet Lullaby, Breath of Clarity, Tranquil Isle, Monsoon Paradise, Divine Grace, Orange Blossom, Cherry Blossom, and Euphoric Indulgence. The company sells directly to consumers via Shopify e-commerce platform and also provides bespoke corporate gifting and wedding favor services.

Differentiator

Problem solved

Functional benefit

Brands

• Lola's Apothecary: Natural beauty, spa and wellness brand offering 100% natural, vegan-friendly fragrances and skincare products handmade in Devon, England.

Products and services

• Body & Massage Oils Multi-purpose natural perfume oil blend of rosehip CO2 and argan oil that serves as skincare, hair oil, cuticle treatment, and face cleanser; clinically noted for erasing stretch marks. 100% natural and vegan friendly, priced at $73.50–$90.
• Body Soufflés Feather-light whipped moisturizer blending shea butter, coconut oil, and rosehip CO2 that melts on skin and delivers aromatherapy fragrance; richer than lotion yet lighter than body butter. 100% natural and vegan friendly, priced at $70–$92.
• Body Polishes Buttery exfoliating treatment using Pink Himalayan crystal salt and raw sugar, blended with whipped shea butter, coconut oil, and rosehip CO2 to polish away dead skin, reduce ingrown hairs, and improve skin texture. 100% natural and vegan friendly, priced at $61–$76.
• Bath & Shower Oils Extraordinarily concentrated essential oil blends in a sweet almond, grapeseed, vitamin E, and beta carotene plant base for use as bath or shower oils, releasing aromatherapy fragrance via warm water steam. 100% natural and vegan friendly, priced at $77–$92.50.
• Naturally Fragrant Candles 100% natural candles made with an innovative plant-wax blend that outperforms soy candles and rivals paraffin candles without harmful carbon, featuring exclusive botanical patterns by British illustrator Deborah Ballinger on iconic smoky jars; known for superb fragrance throw. Priced at $82–$98.
• Adaptogen Rich Teas Wellness teas in biodegradable pyramid teabags supercharged with adaptogenic and other healing herbs, naturally flavored with aromatic spices, fruits, and flowers with colorful petals and fruit pieces. 100% natural and vegan friendly.
• Abundant Gift Sets Pre-curated multi-product gift sets pairing fragrant body, bath, and wellness products with teas in beautiful exclusive gifting boxes with botanical interior illustrations by Deborah Panesar; offers savings versus combined retail value, priced at $220–$362.
• Deluxe Roll-Ons Supercharged body and massage oil in deluxe glass roll-on bottles for natural perfume use on the go, presented gift-ready in magnetic gift boxes with golden ribbon, starting at $40 (Monsoon Paradise Perfume Oil Deluxe Roll-on listed at $45).
• Room Spray & Pillow Mist Aromatherapy room sprays and pillow mists that provide spritzing fragrance bursts usable from bedside to bathtub to desk.
• Bath Salts Bath salts saturated with pure essential oils using Pink Himalayan crystal salt from ancient sea beds containing 84 trace minerals; can also be used as fragrant decorative elements around the home. 100% natural and vegan friendly.
• Bath Milk Decadent bathtime creation hand blended in the apothecary kitchen, a modern British interpretation of Cleopatra's bathing ritual using moisturising buttermilk, raw cocoa butter, and shea butter. 100% natural; flagship Queen of Roses Bath Milk priced at $126.50.
• Bespoke Wedding Favours Bespoke wedding favour service for brides, grooms, and event planners worldwide, offering mini glass bottles, body oil roll-ons, travel-size bath oils, candles, and fragrance-inspired chocolates, with co-branding options including bespoke satin ribbon printing and wedding stationery design.
• Corporate Gifting Program Tailored corporate gift solutions for concierge services, private members clubs, hotels, and businesses, including thoughtful hampers and corporate party goodies customized to budget requirements.
• Bespoke Spa & Hotel Product Development Bespoke custom fragrance creation and signature product ranges developed for luxury spa hotels globally, including licensing/royalty partnerships such as the exclusive Orange Blossom range for Montage Hotels & Resorts featured in Spa Montage treatments.

Quantifiable outcome

• Clinically proven to effectively erase stretch marks, age spots and fine lines using Rosehip CO2
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Montage Hotels & ResortsflagshipStrategic or Co-development PartnerExclusive Orange Blossom bespoke fragrance blend created for Montage Hotels & Resorts with California roots in mind. The range is featured in Spa Montage treatments including the Mezcal Renewal Massage at Spa Montage Los Cabos. Includes body massage oil, body souffle, body polish, and room spray products.
• Spa Partners NetworkcoreChannel Partner/ Reseller/ DistributorPartnership with exquisite spas from Park City Utah mountain resorts, historic British countryside retreats, and sophisticated urban wellness havens in London and Rotterdam. Offers bespoke spa capabilities and credentials for luxury wellness visions.
• Positive LuxurycoreOthersMembership in Positive Luxury community recognizing sustainability commitment, ethical business practices, and environmental protection. Inspired by the story of the Large British Blue Butterfly reintroduction. Diana Verde Nieto and Karen Hanton MBE founded the organization.
• Deborah PanesarminorStrategic or Co-development PartnerRenowned illustrator who designed the exclusive botanical pattern on the iconic smoky candle jar and the striking interior illustrations for the gift boxes.
• Deborah BallingerminorStrategic or Co-development PartnerRenowned British illustrator who collaborated to design the exclusive botanical pattern on the iconic smoky candle jar.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Noble Isle: British luxury bath, body, and home fragrance brand inspired by British countryside. Comparable product mix (bath milks, oils, candles), UK heritage storytelling, and DTC-plus-hotel amenity channels.
• Aromatherapy Associates: London-based luxury aromatherapy and essential-oil body care brand sold through spas, hotels, and DTC. Closely comparable to Lola's in category (essential-oil-driven body oils, bath, and skincare), price point ($40–$200+), and spa/retail distribution model.
• Bamford: British luxury wellness and natural beauty brand with hand-blended body, bath, and home fragrance products made at a family estate (Daylesford). Directly comparable artisanal narrative, price positioning, and DTC-plus-spa distribution.
• ESPA: Luxury natural spa skincare brand originating from UK spa heritage. Comparable on aromatherapy-led body and bath formulations, premium positioning, and a primary go-to-market through spas, hotels, and DTC retail.
• This Works: UK-founded natural wellness and aromatherapy sleep, bath, and body brand. Comparable on category overlap (essential-oil bath and body), premium price positioning, and DTC-plus-spa/hotel distribution.

Broad incumbents

• Rituals: Dutch-headquartered global luxury wellness and home fragrance brand with broad assortment of body care, candles, and home fragrance. Overlaps with Lola's across body oils, candles, and home fragrance but operates at much greater scale and retail footprint.
• Aesop: Australian luxury botanical body, skin, and home fragrance brand (under L'Oréal). Comparable on premium positioning, botanical ingredient story, distinctive apothecary aesthetic, and DTC-plus-selective retail model.
• Jo Malone London: Global luxury fragrance and home fragrance house with overlapping bath, body, candle, and home spray categories. Comparable premium positioning and gifting-led DTC model, though Jo Malone operates at substantially larger scale under Estée Lauder ownership.
• L'Occitane en Provence: Global natural beauty brand with extensive body care, bath, and home fragrance assortment. Comparable natural/botanical positioning and premium gifting model, though L'Occitane operates at significantly broader scale and distribution.

Emerging players

• Mio Skincare: UK-based natural body care brand with body oils, bath, and wellness formulations aimed at premium wellness consumers. Comparable product mix and DTC plus spa/hotel distribution, though at smaller scale than Lola's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LolasApothecary
• Instagraminstagram.com/lolasapothecary
• Pinterestpinterest.co.uk/lolasapothecary
• Xx.com/lolasapothecary

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOLA'S APOTHECARY LTD