BUNDLEBEAN LTD

What BUNDLEBEAN LTD does

BundleBean Ltd is a privately held, founder-owned UK direct-to-consumer retailer (Wales, Swansea) that designs and sells waterproof, fleece-lined textile accessories across two product ranges. Its First Adventures range serves parents of babies and toddlers (newborn to ~4 years) with items including the multi-award-winning GO Multi-use Footmuff, BabyWearing fleece-lined and rain covers, Toddler Ponchos, Car Seat Wraps, UV Jersey Covers (£19.99), Picnic Blankets (£24.99), Strap Covers (£4.99-£7.99) and Strap/Buggy Organiser Bags. Its Free Wheelers range serves children and adult wheelchair users with Adult and Kids Fleece-Lined Wheelchair Cosies (£44.99-£59.99), Wheelchair Ponchos, Fleece Leg Wraps, Wheelchair Spokeguards (£139.99/pair) and Wheelchair Organiser Bags, plus Flight/Travel Storage Bags (£39.99-£62.99). Products use certified materials (OEKO-TEX textiles, EU EN71 Parts 1-3 tested) and integrated third-party technology (HeiQ Viroblock antimicrobial coating on facemasks).

Unit pricing ranges from £3.99 (Stuff Sacks) to £139.99 (Spokeguards), with a promotional bundle of two Toddler Ponchos for £30, free UK shipping over £25, and UK VAT exemption (Group 12 Schedule 8) for chronically sick/disabled customers. All revenue is generated through one-time sales via bundlebean.com (Shopify), with supplementary channels including a Trade/Wholesale Programme (low MOQ), Sling Library Discount scheme, and an affiliate programme via goaffpro.com. International shipping covers 'most countries worldwide' (notably UK, Ireland, USA), with delivery in 5-14 working days.

The company's go-to-market combines performance content marketing (blog, YouTube how-to videos, Instagram, Twitter, newsletter), influencer/ambassador advocacy (e.g., paraplegic Kilimanjaro climber Martin Hibbert, Muscular Dystrophy advocate Carmela Chillery-Watson), and charity partnerships (Spinal Injuries Association, Muscular Dystrophy UK, The Flying Seagull Project). Manufacturing is split between the UK and China, with sea freight from Asia used to reduce carbon footprint.

Name

BUNDLEBEAN LTD

Legal name

BundleBean Ltd

Website

https://bundlebean.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

BundleBean Ltd is a UK-based direct-to-consumer e-commerce brand designing waterproof, fleece-lined textile accessories for parents of babies and toddlers (First Adventures range) and adult and paediatric wheelchair users (Free Wheelers range), sold worldwide via its own Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct E-commerce Product Sales: BundleBean generates revenue through direct-to-consumer online sales of waterproof, fleece-lined accessories for babies, toddlers, and wheelchair users. Products are sold as one-time purchases with prices ranging from £3.99 to £139.99 per item. The company offers a trade/wholesale programme for retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

BundleBean Ltd designs, manufactures, and sells waterproof, fleece-lined textile accessories through its own e-commerce store, targeting two segments: babies and toddlers (0-4 years) under the "First Adventures" range, and wheelchair users (children and adults) under the "Free Wheelers" range. The product portfolio spans footmuffs, babywearing covers, ponchos, blankets, wheelchair cosies, spokeguards, organiser bags, and flight/travel storage bags, all available in distinctive colourful patterns and tested to EU EN71 safety standards with OEKO-TEX-approved textiles.

Product overview

BundleBean Ltd offers a diversified portfolio of waterproof, cosy accessories targeting two distinct market segments: babies/toddlers (First Adventures range) and wheelchair users (Free Wheelers range). The product line is organized around universal-use textile covers and bags featuring colorful printed designs. The core baby/toddler range includes the GO Multi-use Footmuff (newborn to 4 years), BabyWearing Fleece-lined Cover (0-4 years), BabyWearing Raincover, Toddler Ponchos, Jersey/Fleece Blankets, Car Seat Baby Wraps, UV Cotton Covers, and Strap Covers. The wheelchair user range comprises Adult and Kids Fleece-Lined Wheelchair Cosies (standard and plus-size), Adult and Kids Wheelchair Ponchos, Wheelchair Fleece Leg Wraps, Wheelchair Spokeguards, and Wheelchair Organiser Bags. Cross-cutting accessories include Flight/Travel Storage Bags, Bag Clips, Buggy Organiser Bags, Drawstring Bags, Stuff Sacks, and Facemasks with HeiQ Viroblock Technology. All products share common design elements including colorful pattern options (Grey Elephants, Polar Bears, Flamingos, Gold Bees, Seagulls, etc.) and universal sizing. The company also provides UK VAT exemption for disabled customers on eligible products.

Differentiator

Problem solved

Functional benefit

Products and services

• GO Multi-use Footmuff Waterproof, fleece-lined footmuff for babies and toddlers that fits buggies, bike seats, car seats, and baby carriers, suitable for newborns to 4 years on pushchairs.
• BabyWearing Fleece-lined Cover Fleece-lined waterproof cover for babywearing beyond 9 months, compatible with front or back carriers, with detachable hood and hand-warming pocket.
• BabyWearing Raincover Lightweight, compact PU-backed waterproof raincover for babywearing on rainy days, with silky soft fabric that packs into its own pocket-sized bag.
• Toddler Ponchos Free-sized waterproof ponchos for toddlers and children aged 2-4 years with peaked hood and pocket-sized stuff bag.
• Jersey Cotton and Fleece Blanket Reversible double-layer blanket with 100% jersey cotton and 340gsm fleece, suitable for prams, strollers, moses baskets, or cots.
• Car Seat Baby Wrap Universal fleece-lined reversible wrap for infant car seats (Group 0/0+) with slots for three-point harnesses.
• UV Jersey Cotton Cover Multifunctional 100% cotton cover providing UPF 50+ sun protection for pushchairs, car seats, baby carriers, or as a breastfeeding/swaddle cover.
• Strap Covers Universal reversible jersey cotton strap covers backed with absorbent towelling for baby carriers, car seats, pushchairs, and wheelchairs; doubles as teething suck pads.
• Picnic Blanket Waterproof double-sided picnic blanket accommodating 4 people, with tear-resistant Rip-Stop polyester backing and 4 peg slits.
• Adult Fleece-Lined Wheelchair Cosy Waterproof, fleece-lined wheelchair cosy for adults featuring pouch pocket and stuff sack, designed to fit easily without removing the harness.
• Adult Wheelchair Cosy Plus Size XL large fleece-lined waterproof wheelchair cosy for plus-size and tall adult wheelchair users, measuring 160cm x 110cm.
• Kids Fleece-Lined Wheelchair Cosy Waterproof fleece-lined wheelchair cosy for children aged 4-11 years, with contrast Velcro tabs for visually impaired users and easy-open design for PEG access.
• Adult Wheelchair Poncho Fully waterproof adult wheelchair poncho with peaked hood to protect faces from rain, designed for wheelchair users aged 11 and up.
• Kids Wheelchair Poncho Easy-to-fit waterproof wheelchair poncho for children with peaked hood to protect faces from rain.
• Wheelchair Fleece Leg Wrap Warm fleece leg wrap for adult wheelchairs and mobility scooters with adjustable velcro fastening, designed to layer with the Adult Wheelchair Cosy.
• Wheelchair Spokeguards Custom-made wheelchair wheel covers (spokeguards) available in all BundleBean patterns to coordinate with wheelchair cosies.
• Flight/Travel Storage Bags Specialist flight/travel storage bags for wheelchairs, special needs buggies, and car seats to protect mobility equipment from airport baggage handlers.
• Wheelchair Organiser Bags Storage bags with neoprene bottle holders and phone pocket, universal-fit for all wheelchairs, powerchairs, special needs buggies, and rollators via adjustable velcro straps.
• Facemasks with HeiQ Viroblock Technology Hypoallergenic double-ply polyester face masks coated with HeiQ Viroblock antimicrobial technology, washable at 60 degrees, suitable for older children and adults.
• Buggy Organiser Bag Handlebar bag for buggies and prams to keep drinks, nappies, phone, and essentials close at hand, available in coordinating patterns.
• Bag Clips Super-strong aluminium hooks (up to 5kg each) with velcro straps, universal-fit for buggies, strollers, prams, and wheelchairs; sold as a pair.
• Drawstring Bags Lightweight quick-drying drawstring bags available in all BundleBean patterns, usable on buggies, pushchairs, wheelchairs, or as shoulder carry.
• Stuff Sacks Compact storage sacks for waterproof covers, available in all BundleBean pattern designs.

Quantifiable outcome

• Reusable facemasks create 60 times less waste than disposable masks
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Spinal Injuries Association (SIA)flagshipStrategic or Co-development Partner · 1 June 2022The Spinal Injuries Association is a UK charity supporting people living with spinal cord injuries. Martin Hibbert's Kilimanjaro climb was in aid of the SIA, with a goal of raising £1 million to provide every person with a spinal injury access to a specialist nurse, counsellor, and advocate. BundleBean sponsored Martin and designed custom equipment for his expedition. CEO Nik Hartley of SIA appeared on BBC Breakfast to discuss the challenge.
• PHD (Performance Heat Design)flagshipStrategic or Co-development Partner · 1 May 2022BundleBean collaborated with PHD (Performance Heat Design) to design and manufacture custom adaptive salopettes for Martin Hibbert's Kilimanjaro expedition. The salopettes were adapted for Martin's unique needs as a paraplegic, ensuring warmth at temperatures down to -25 degrees, waterproofing, and comfort without causing pressure sores. This was a co-development partnership combining BundleBean's textile expertise with PHD's high-performance outdoor apparel technology.
• The Flying Seagull ProjectcoreStrategic or Co-development Partner · 1 December 2021The Flying Seagull Project is a group of entertainers dedicated to taking happiness, childhood, and laughter to children living in harsh conditions, including refugee camps in northern Greece. BundleBean ran a Christmas charity appeal where 10% of every BundleBean Seagull product sold was donated to the project, and customers could add donations at checkout.
• Carmela Chillery-Watson (Muscular Dystrophy UK)coreGTM or Marketing Partner · 1 September 2021BundleBean partnered with 7-year-old ambassador Carmela Chillery-Watson, who has LMNA Congenital Muscular Dystrophy (affecting 1 in 1 million babies). BundleBean joined Carmela's Wonder Woman Challenge, completing 170 miles from Wiltshire to Dover through various activities to raise funds for Muscular Dystrophy UK research. Carmela models BundleBean products and her community shares BundleBean content, providing authentic brand advocacy in the disability space.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/BundleBean
• YouTubeyoutube.com/channel/UCY7tLWA0Q1juTLBreLLFyqg
• Instagraminstagram.com/bundlebeanltd
• LinkedInlinkedin.com/company/bundlebean

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUNDLEBEAN LTD