Total K9 Connection
Total K9 Connection is a privately held, Eagle, Idaho-based e-commerce retailer selling 829+ professional dog grooming supplies, tools, and pet care products to consumers and verified pet industry professionals (groomers, spas, vets, retailers) via its Pro Partner program.
- Company typePrivate
- Founded2008
- HeadquartersEagle, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Total K9 Connection does
Total K9 Connection is a privately held, Idaho-based e-commerce retailer that sells professional dog grooming supplies, tools, and pet care products. Founded in 2008 and operating out of a single warehouse at 2283 Elliot St., Eagle, ID, the company maintains a catalog of 829+ SKUs spanning coat care (shampoos, conditioners, finishing products), grooming equipment (bathing spas, dryers, tables), tools (brushes, clippers, shears, combs, nail care), health and wellness, leashes and collars, treats and food, dog show supplies, apparel, and toys. The company carries an extensive mix of third-party brands alongside its own TK9 private-label line, which includes products such as the TK9 Aero Dryer, TK9 ReNu Intensive Coat Conditioner, and TK9 Reset Clarifying Shampoo.
The business operates a hybrid go-to-market combining 24/7 self-serve online ordering, same-day shipping from the Idaho warehouse, in-person pickup at the warehouse, and a regional event channel with pre-order and pickup service at 23+ annual dog shows across the Pacific Northwest and Intermountain West. Revenue is generated through two pricing tiers: standard retail pricing for consumers (with products ranging from ~$2 to $250+) and a verified Pro Partner program that offers exclusive industry pricing to qualified pet groomers, pet spas, veterinary clinics, and brick-and-mortar retailers. Marketing is conducted through Facebook, Instagram, TikTok, an email newsletter, and a use-case-driven Grooming Guide on the website. The company has no disclosed funding, parent entity, M&A activity, or formal management team beyond a contact email ([email protected]), and its workforce is reported at 1–10 employees.
Total K9 Connection firmographics
Firmographics- Name
- Total K9 Connection
- Legal name
- Total K9 Connection
- Website
- https://totalk9connection.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Total K9 Connection is a privately held, Eagle, Idaho-based e-commerce retailer selling 829+ professional dog grooming supplies, tools, and pet care products to consumers and verified pet industry professionals (groomers, spas, vets, retailers) via its Pro Partner program.
- Ownership category
- akta.pro rank
Total K9 Connection industry classification
Industry- Product category
- Pet Grooming Supplies
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Pet Supplies Inventory-led Online Retailers (CRAFADAH)
Keywords
Where Total K9 Connection is headquartered
LocationHeadquarters
- HQ city
- Eagle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total K9 Connection business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Retail Sales: Direct-to-consumer and B2B online sales of professional pet grooming supplies, shampoos, conditioners, equipment, tools, and dog show supplies. Products are sold at retail pricing for general consumers and exclusive pro pricing for qualified pet industry professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | First Order Discount |
| Unit Pricing | Pay-as-you-go | Pro Partner Pricing |
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Total K9 Connection product offering
Product offeringCore offering
Total K9 Connection is an online retailer of professional dog grooming supplies and pet care products operating from a warehouse in Eagle, Idaho. The company sells 829+ SKUs across categories including shampoos, conditioners, finishing products, grooming equipment, brushes, clippers, shears, leashes and collars, dog show supplies, health & wellness items, toys, treats, and apparel, supported by a proprietary TK9 private-label brand. It serves both individual dog owners via standard retail pricing and pet industry businesses (groomers, pet spas, pet hotels, veterinary clinics, brick-and-mortar retailers) via a verified Pro Partner program offering exclusive professional pricing with same-day shipping and event pickup options.
Product overview
Total K9 Connection is an online B2B/B2C pet grooming supplies retailer operating from Eagle, Idaho. The company offers a comprehensive portfolio of professional pet grooming products across multiple categories: coat care (shampoos, conditioners, finishing touches), grooming equipment, health & wellness, leashes & collars, tools, treats & food, dog show supplies, apparel, and toys. The core offering centers on professional-grade shampoos and conditioners with specialized formulations for color enhancement, deshedding, moisturizing, medicated care, and more. The company serves both retail customers and professional pet industry businesses (groomers, pet spas, veterinary clinics) through its Pro Partner pricing program. The TK9 private-label brand provides proprietary grooming solutions. The business also supports in-person sales through dog show presence across the Pacific Northwest and offers gift cards as a product offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Shampoos Extensive selection of professional pet shampoos including color enhancing, deep clean, deodorizing, deshedding, facial/tearless, flea & tick, hypoallergenic, medicated, moisturizing, texture & volume, and waterless/dry formulations, sold to professional groomers and dog owners.
- Pet Conditioners Professional pet coat conditioners including color enhancing, deep condition, deshedding/detangle, hypoallergenic, medicated, moisturizing/daily care, and texture/volume options.
- Coat Care Finishing Touches Grooming finishing products including colognes, color enhancing sprays, conditioning/detangling sprays, deodorizing refreshers, gels, hairsprays, mousses, and texture/volumizing products.
- Grooming Equipment Professional grooming equipment including K9 bathing spas, dryers with parts/accessories, and grooming tables with accessories.
- Grooming Tools Professional grooming tools including brushes (boar, nylon, ionic, fusion, pin, slicker, wood pin), bottles & pumps, clippers & blades (Andis, Wahl, Joyzze, Kenchii), shears, stripping/deshedding tools, combs, and nail care products.
- Pet Health & Wellness Products Pet health and wellness products including dental care, disinfectants, eye/ear care, first aid supplies, flea & tick treatments, grooming loops, and supplements/calming products.
- Leashes & Collars Everyday and show-quality collars and leashes for dogs, including chain, nylon, and leather options.
- Dog Show Supplies Supplies for dog shows including fasteners, feeding/watering equipment, grooming bags & tack boxes, outdoor supplies, stacking blocks, waste clean-up products, and X-pen brackets.
- Dog Treats & Food Selection of dog treats and food products in various flavors including Bac'n Nutty, Berries & Cream, PB & Banana, Duck, Beef, Chicken, Lamb, Turkey, Venison, and more.
- Grooming Apparel Grooming apparel including waterproof aprons, pullover smocks, zip-up smocks, and pet hair rollers.
- Dog Toys Dog toys including mystery toy bundles and various pet toys.
- TK9 Private-Label Brand Products House brand products including TK9 Aero Dryer, TK9 Coral Fleece Microfiber Towels, TK9 X-Static Spray, TK9 ReNu Intensive Coat Conditioner, TK9 Reset Clarifying Shampoo, TK9 Dazzle Whitening products, TK9 Stripping Stone, and TK9 Hoodie.
- Total K9 Connection eGift Card Digital gift card available in preset amounts ($25, $50, $75, $100, $150, $200) or custom amounts, delivered via email to recipients.
- Pro Partner Program Professional pricing program for qualified pet industry businesses including groomers, pet spas, pet hotels, veterinary clinics, and brick-and-mortar retailers, offering exclusive industry pricing with no minimum order requirements and verification via business license, tax EIN, or resale certificate.
- Dog Show Pre-Order Pickup Service Pre-order service allowing customers to place orders for pickup at dog show events across the Pacific Northwest and Intermountain West regions, across 23+ annual events.
Companies that use Total K9 Connection
Customer profileSegments5 records
Ideal customer profiles4 records
Total K9 Connection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total K9 Connection partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Total K9 Connection competitors and assessment
Company assessmentDirect peers
- PetEdge: PetEdge is a B2B distributor and retailer of professional pet grooming supplies, equipment, and spa products targeting groomers, salons, and pet care businesses. Direct competitor to Total K9 Connection's Pro Partner program and professional grooming catalog.
- Jeffers Pet: Jeffers Pet is a long-established online and catalog retailer of pet supplies, including professional grooming products, health supplies, and equipment. Comparable inventory-led online pet supplies retailer with similar product breadth and professional customer base.
- Cherrybrook Pet Supplies: Cherrybrook is an online retailer specializing in professional dog grooming supplies, shampoos, tools, and show products targeting groomers and exhibitors. Direct competitor in the professional grooming supplies niche with overlapping catalog and customer base.
- Ryan's Pet Supplies: Ryan's Pet Supplies is an online retailer of professional dog grooming supplies, shampoos, conditioners, and equipment. Comparable inventory-led online retailer with similar professional grooming focus and small-scale operations.
- Dog.com: Dog.com is an online pet supplies retailer offering grooming products, food, treats, and accessories for dog owners. Comparable e-commerce retailer with overlapping product categories in grooming and pet care.
Broad incumbents
- Chewy: Chewy is the largest online pet supplies retailer in the US, offering a broad catalog including grooming products, equipment, and pet care supplies. Competitor on selection and shipping speed, though lacks Total K9 Connection's professional grooming specialization and exclusive Pro Partner pricing.
- PetSmart: PetSmart is the largest specialty pet retail chain in North America, operating stores plus online sales of grooming supplies, equipment, and pet care products. Broad incumbent with overlapping categories but limited professional grooming specialization and no dog show event channel.
- Amazon (Pet Supplies): Amazon is a dominant general online retailer carrying pet grooming supplies, shampoos, clippers, and equipment via its marketplace. Broad incumbent with unmatched selection and shipping speed; competes on price and convenience for grooming SKUs that overlap with Total K9 Connection's catalog.
Others
- Andis Company: Andis is a manufacturer and direct-to-consumer seller of professional grooming clippers, blades, and equipment. Supplier-brand whose products Total K9 Connection resells; comparable in product category but operates an upstream manufacturing-and-brand model.
Regional players
- Pet Supplies Plus: Pet Supplies Plus is a US franchise-based neighborhood pet supply retailer carrying grooming and pet care products. Adjacent pet retail category with comparable merchandise mix but primarily operates brick-and-mortar stores rather than professional-grooming-specialist ecommerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Total K9 Connection social profiles
Digital presenceTotal K9 Connection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total K9 Connection leadership team
Management profileNumber of profiles
Total K9 Connection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total K9 Connection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total K9 Connection
What does Total K9 Connection do?
Total K9 Connection is an online retailer of professional dog grooming supplies and pet care products operating from a warehouse in Eagle, Idaho. The company sells 829+ SKUs across categories including shampoos, conditioners, finishing products, grooming equipment, brushes, clippers, shears, leashes and collars, dog show supplies, health & wellness items, toys, treats, and apparel, supported by a proprietary TK9 private-label brand. It serves both individual dog owners via standard retail pricing and pet industry businesses (groomers, pet spas, pet hotels, veterinary clinics, brick-and-mortar retailers) via a verified Pro Partner program offering exclusive professional pricing with same-day shipping and event pickup options.
Is Total K9 Connection a public or private company?
Total K9 Connection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total K9 Connection founded?
Total K9 Connection was founded in 2008. It employs 1 to 10 people.
Where is Total K9 Connection based?
Total K9 Connection is headquartered in Eagle, United States, in the North America region.
How does Total K9 Connection make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Total K9 Connection's main competitors?
Direct peers on record are PetEdge, Jeffers Pet, Cherrybrook Pet Supplies, Ryan's Pet Supplies and Dog.com. Broad incumbents are Chewy, PetSmart and Amazon (Pet Supplies). Andis Company is listed as an others. Pet Supplies Plus is listed as a regional player.
Does Total K9 Connection have an API?
No public API is recorded for Total K9 Connection.
What industry is Total K9 Connection in?
Total K9 Connection's product category is Pet Grooming Supplies. Its primary akta.pro industry code is CRAFADAH, Pet Supplies Inventory-led Online Retailers. Its NAICS code is 459910 and its SIC code is 5900.