What’s New In Electronics

What What’s New In Electronics does

What's New In Electronics (WNIE Ltd) is a privately held B2B media company that has served the global electronics industry since 1999 from a registered office in Southampton, United Kingdom. The company operates a digital publishing platform (wnie.online) delivering daily news, industry insights, technical features, video content (WNIE TV), and podcast programming (WNIE Radio) covering embedded systems, engineering, design, components, and manufacturing. Its content portfolio includes named editorial IP such as the Defect of the Month series with Bob Willis, the Solder Paste Printing & Defect Guide, and the What's Best In buyers guide, alongside utility tools (Component Search, Industry Directory, Marketplace) and a resource Library.

WNIE serves electronics industry professionals — engineers, designers, and manufacturers — and monetises primarily through advertising, sponsorships, and event partnerships. The company has secured exclusive podcast partnerships with major vendors including Siemens and Humiseal, and runs the Women in TechWorks event programme hosted at ARM Cambridge with multiple supporting partners (Keystone Law, Microtech Global, UK Electronics Skills Foundation, X-Seed). The team is small (1–10 employees), there is no disclosed external funding, no public APIs, and no proprietary technology or AI capabilities described. Revenue, headcount trajectory, and audience size are not publicly disclosed.

Name

What’s New In Electronics

Legal name

WNIE Ltd

Website

https://wnie.online

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

What's New In Electronics (WNIE) is a UK-based B2B media company that publishes daily news, technical features, video, and podcasts for electronics engineers, designers, and manufacturers worldwide, monetising through advertising, sponsorships, and event partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels3 records

Marketing channels6 records

Core offering

What's New In Electronics (WNIE) is a B2B digital media platform serving the global electronics industry with daily news, manufacturing insights, technical features, podcasts, and video content. It complements editorial coverage with an industry directory, a marketplace for electronics components, a component search tool, a soldering defect guide, and a buyer's guide. The platform aggregates editorial coverage spanning embedded systems, engineering, design, components, and manufacturing for electronics engineers, designers, and technical buyers.

Product overview

What's New In Electronics (WNIE) operates a unified digital news and information platform serving the electronics industry. The core product is the WNIE Online website (wnie.online), which aggregates and publishes electronics industry news, industry insights, breaking news, and features covering embedded systems, engineering, design, components, and manufacturing. The platform is complemented by WNIE TV & Radio content (video news and podcast series), an Industry Directory for locating suppliers, a Marketplace for component trading, a Component Search tool for inventory searching, an educational Solder Paste Printing & Defect Guide, a What's Best In buyers guide, and a Library of archived resources. The platform positions itself as a comprehensive resource for electronics professionals seeking news, technical information, and industry connections.

Differentiator

Problem solved

Functional benefit

Brands

• WNIE TV & Radio: Online television and radio content featuring interviews, industry discussions, and technical presentations.
• Exclusive Podcast Series – Siemens
• Exclusive Podcast Series – Humiseal
• Defect Of The Month – with Bob Willis
• What's Best In…
• Solder Paste Printing & Defect Guide

Products and services

• WNIE Online Platform Digital news publication and online platform providing electronics industry news, industry insights, breaking news, and features covering embedded systems, engineering, design, components, and manufacturing for electronics professionals worldwide.
• WNIE TV & Radio Video and audio content series including WNIE TV news segments, exclusive podcast series with partners Siemens and Humiseal, and the monthly Defect of the Month series with Bob Willis covering soldering defects and process troubleshooting.
• Industry Directory Searchable directory of companies and suppliers in the electronics industry, allowing users to locate manufacturers, distributors, and service providers.
• Marketplace Online marketplace connecting buyers and sellers of electronics components and services within the electronics industry.
• Component Search Searchable inventory tool enabling users to search for electronic components across supplier inventories.
• Solder Paste Printing & Defect Guide Free training resource and guide covering soldering defects, process troubleshooting, and best practices for PCB assembly and soldering operations, authored by Bob Willis.
• What's Best In Electronics Buyer's guide helping users find and compare the best products and solutions in electronics across various categories.
• Library Digital library containing archived articles, whitepapers, and educational resources for the electronics industry.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting partner and venue partner.

• Keystone Lawsupporting partnerGTM or Marketing PartnerSupporting partner for Women in TechWorks events, contributing to diversity initiatives in the electronics industry.
• Microtech Globalsupporting partnerGTM or Marketing PartnerSupporting partner for Women in TechWorks events, supporting women in techworks initiative.
• UK Electronics Skills Foundationsupporting partnerGTM or Marketing PartnerSupporting partner for Women in TechWorks events, contributing to electronics skills development initiatives.
• X-Seedsupporting partnerGTM or Marketing PartnerSupporting partner for Women in TechWorks events.
• ARM Cambridgevenue partnerOthersHost venue for Women in TechWorks event - Engineering Intelligently, organized with WNIE support.

Recent moves5 records

Expansion highlights4 records

Direct peers

• New Electronics: UK B2B magazine and website for electronics design engineers. Same format (news, features, buyer resources) and same target audience as WNIE, with overlapping advertising and lead-generation products.
• Electronics Weekly: Long-running UK-based B2B electronics trade publication covering news, design, and manufacturing. Directly competes with WNIE for the same UK electronics engineering audience and advertising budgets.
• Electronics Specifier: B2B electronics publication offering news, product information, and a supplier directory. Closely mirrors WNIE's combination of editorial content and a directory/marketplace feature set.

Broad incumbents

• EE Times: Global electronics industry publication covering semiconductors, design, and manufacturing. A larger, broader incumbent covering the same underlying electronics engineering audience that WNIE serves.
• Electronics360 (GlobalSpec / IEEE): Electronics industry news and component data property from IEEE/GlobalSpec. Comparable mix of editorial content and component/search tooling, backed by a much larger parent platform.
• Embedded.com: B2B publication focused on embedded systems design. Covers the same embedded and engineering audience that WNIE targets with its 'embedded, engineering, design' editorial remit.
• IEEE Spectrum: IEEE's flagship engineering publication covering electronics, computing, and related fields. Competes for the same professional electronics audience at a broader, more global scale.
• EDN (Electronic Design News): Established B2B electronics design publication covering components, embedded systems, and EDA. Overlaps with WNIE's editorial and component-design coverage, with deeper resources and global reach.

Emerging players

• Hackster.io: Online community and publication for hardware/electronics makers and developers. Adjacent audience to WNIE's engineering readership, with a digital-first content and community model.
• All About Circuits: Online electronics community with news, technical articles, and educational resources. Targets overlapping electronics engineering and student audiences, with a strong digital-first model similar to WNIE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WhatsNewInElec
• Facebookfacebook.com/WhatsNEWinElectronics
• LinkedInlinkedin.com/company/wnie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about What’s New In Electronics