The Right Brain Collective

What The Right Brain Collective does

The Right Brain Collective (TRBC) is a boutique architecture and interior design practice founded in 2013 by Amri Chadha Grewal and headquartered in Chandigarh, India. The firm operates as a multi-disciplinary studio of four professionals—a Principal Architect, Senior Architect, Project Manager, and Architect—offering bespoke design services across residential, commercial, hospitality (hotels, restaurants, cafes), institutional (schools, museums, policy institutes), and specialty healthcare (IVF clinics, petrol pumps) project types. Revenue is generated through project-based professional fees covering design, project management, and construction supervision, with no publicly disclosed pricing. Clients are acquired through direct engagement, referrals, portfolio website traffic, and participation in design competitions, with notable engagements including Hotel KLG Altoria, Moti Mahal Delux, Indian School of Public Policy (Delhi), Miraculum IVF (Delhi), and a Government of Haryana Nature & Science Museum retrofit at Morni Fort.

The firm has executed 25+ projects spanning at least six Indian regions—Greater Punjab, Delhi-NCR, East India (Kolkata), the Himalayas (Bhojnagar), Central & South India (Lucknow), and the Western Belt (Ahmedabad)—while maintaining a deliberately small team. TRBC also operates 'Ityadi', an outreach wing that organizes design festivals (including Chandigarh's first Design Festival, 'Design Pow-Wow'), workshops, and pro-bono work to propagate design awareness. The practice is privately held with no disclosed external investment, no parent company, and no subsidiaries. Media coverage in Indian Express, India Today, LA Blend, Daily Post, and Dainik Bhaskar provides earned brand visibility, and the principal architect's teaching role at Chandigarh College of Architecture and external juror appointments support professional credibility.

The business operates entirely on a bespoke, project-by-project basis with no technology platform, no software product, no API, and no AI/ML capability. Competitive differentiation rests on design philosophy (clean lines, natural materials, integration of traditional Indian building techniques with contemporary aesthetics), the principal architect's credentials and reputation, and the small-team model that enables personalized client attention. All operational evidence is consistent with a founder-led boutique design studio rather than a scaled services business.

Name

The Right Brain Collective

Legal name

The Right Brain Collective

Website

https://trbc.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Right Brain Collective is a boutique architecture and interior design practice founded in 2013 in Chandigarh, India, offering bespoke design services across residential, hospitality, institutional, commercial, and healthcare projects for individual, enterprise, and government clients across India.

Ownership category

akta.pro rank

Product category

Architectural and Interior Design Services

NAICS

Architectural Services (54131), Interior Design Services (54141)

SIC

Non-Operating Establishments (9995)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Architectural design services
• Interior design services
• Bespoke architectural practice
• Hospitality design
• Residential interior design

Headquarters

HQ city

Chandigarh

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Architectural Design Services: Project-based professional services for architecture and interior design, including residential projects (houses, apartments, farmhouses), commercial projects (offices, hotels, restaurants, cafes, retail spaces), institutional projects (schools, museums, policy institutes), and specialized facilities (healthcare clinics, petrol pumps). Revenue is generated through design fees, project management fees, and construction supervision fees on a per-project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Right Brain Collective is a multi-disciplinary architecture and interior design practice offering bespoke design services for residential, commercial, hospitality, institutional, retail, and specialized facilities. The firm designs experiences rather than just spaces, emphasizing compositional, instinctive design with clean lines, natural materials, and integration of traditional building techniques with contemporary aesthetics. Projects include residences, hotels, restaurants, cafes, offices, schools, museums, healthcare facilities, and government projects, delivered through design fees, project management fees, and construction supervision on a per-project basis.

Product overview

The Right Brain Collective (TRBC) is a multi-disciplinary architecture and interior design firm based in Chandigarh, India. The firm offers a single unified service: bespoke architecture and interiors, spanning residential residences, commercial offices, hospitality venues (hotels and restaurants), institutional spaces (schools, museums, policy institutes), and retail/F&B establishments. The practice also operates an outreach program called 'Ityadi' focused on design community engagement and pro-bono work. Projects are organized geographically across Greater Punjab, Delhi-NCR, East India, The Himalayas, Central & South India, and Western Belt regions.

Differentiator

Problem solved

Functional benefit

Brands

• Ityadi: TRBC's Outreach wing focused on giving back to society through design skills, pro-bono involvement, and organizing design meets, workshops and festivals to propagate the cause of design and Urban Arts.

Products and services

• Architecture + Interiors Services Bespoke architecture and interior design services encompassing residential, commercial, hospitality, institutional, and retail projects. The practice designs experiences that address aesthetics and intangible aspects of space through compositional and instinctive design approaches, including new constructions, renovations, interior revamps, and specialized facilities.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Moti Mahal (Restaurant Brand)minorStrategic or Co-development PartnerMoti Mahal is a pan-India restaurant brand that TRBC worked with for the F&B areas at KLG Altoria hotel. TRBC designed the restaurant and bar spaces for Moti Mahal at the revamped hotel property, creating distinct identities for the breakfast lounge and the restaurant.

Scale indicators2 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• KPDV (Kiran Puranik Design Ventures): Indian architecture and interior design studio with similar boutique, philosophy-led positioning and comparable residential/hospitality/commercial portfolio across Indian cities.
• Anagram Architects: Delhi-based architecture studio where TRBC's founder previously worked. Similar boutique scale and multi-disciplinary hospitality/residential focus; directly comparable operating model.
• SJK Architects: Mumbai-based architecture and interior design practice working across residential, commercial, and hospitality. Comparable boutique size with similar multi-sector Indian portfolio.
• Morphogenesis: One of India's most awarded architecture practices, working across residential, hospitality, institutional, and commercial projects. Comparable in multi-sector breadth and design-led positioning, though significantly larger.
• Sanjay Puri Architects: Indian architecture practice with a similar multi-sector portfolio across hospitality, institutional, and residential projects, comparable design-led positioning, though at a significantly larger scale.
• Design Plus Architecture: Indian architecture and interior design practice with comparable hospitality, residential, and commercial work; similar boutique tier with multi-disciplinary capabilities.
• Cadence Architects: Indian architecture and interior design practice with a comparable mix of residential, hospitality, and commercial projects; similar boutique positioning and design-led brand.
• Architecture BRIO: Indian architecture practice emphasizing material-driven, contextual design. Comparable in boutique scale, design philosophy, and pursuit of distinctive residential and hospitality commissions.
• Studio Lotus: Delhi-based multidisciplinary architecture and interior design firm with a comparable portfolio spanning hospitality, residential, and institutional work. Most analogous peer in terms of brand-led, philosophy-driven practice at a similar size tier.
• sP+a (Sanjay Puri Associates): Mumbai-headquartered architectural practice where TRBC's founder worked pre-2013. Comparable multi-sector practice (hospitality, institutional, residential) with strong national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trbcindia
• LinkedInlinkedin.com/company/trbcindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Right Brain Collective