Teeth First

Name

Teeth First

Legal name

Teeth First

Website

https://teethfirst.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Preventive Oral Care Products

NAICS

Toilet Preparation Manufacturing (32562)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Kids Oral Care (CRABAJAL)

akta.pro secondary industries

Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ), School/Community-Based Preventive Dental Programs (HLABAHAM), Oral Health, Dental Screening & Fluoride Programs (EDACAMAH), Baby Oral Care (Toothpaste, Brushes) (CRABAJAF)

Keywords

• Oral health education
• Disposable toothbrush products
• Preventive dental care
• School health programs
• Social impact enterprise

Headquarters

HQ city

Midway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Oh'Pal Product Sales: Sale of Oh'Pal disposable flossing toothbrushes. Available via Amazon marketplace and Kickstarter campaign. The company uses a Buy One Give One model where for every Oh'Pal purchased, one is donated to a school program.
2. Grant Funding: Grant funding from organizations like Park City Community Foundation to support curriculum development and school program implementation.
3. Program Sponsorship: Dental and healthcare providers sponsor supervised flossing and brushing programs for classrooms or entire schools through strategic philanthropy model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Teeth First designs, manufactures, and sells the Oh'Pal waterless disposable flossing toothbrush and delivers Supervised Flossing and Brushing Programs for kindergarten classrooms in partnership with schools. The company combines physical product sales (Oh'Pal via Amazon and Kickstarter) with grant-funded and sponsorship-supported school programs and a STEM-integrated oral health curriculum.

Product overview

Teeth First operates as a social impact enterprise focused on oral health education and prevention. The core product is Oh'Pal, a waterless disposable flossing toothbrush designed for classroom use. The company offers a comprehensive program combining Oh'Pal devices with supervised flossing and brushing programs in Kindergarten classrooms, supported by a STEM-integrated oral health curriculum. The product portfolio includes the core Oh'Pal device, daily supervised hygiene programs, educational curriculum materials, and oral health assessments for schoolchildren.

Differentiator

Problem solved

Functional benefit

Brands

• Oh'Pal: A waterless, disposable, recyclable flossing toothbrush designed for use in classrooms and on-the-go. Oh'Pal features a brush head pre-pasted with Xylitol at one end and a floss tail at the other. The name stands for 'Oral Health' and 'Pal' (best friend). Includes a 'Buy One, Give One' social impact model.

Products and services

• Oh'Pal Disposable Flossing Toothbrush A waterless, disposable, recyclable flossing toothbrush designed for classroom and on-the-go use, featuring a Xylitol pre-pasted brush head on one end of the handle and a floss tail on the other. Allows users to floss and brush without water, a sink, or rinsing.
• Supervised Flossing and Brushing Programs Daily supervised oral hygiene programs implemented in Kindergarten classrooms, featuring approximately 5 minutes of guided flossing and quadrant-based brushing after lunch, supported by Oh'Pal devices and weekly STEM activities. Delivered in partnership with elementary schools.
• Oral Health Curriculum for Kindergarten A K-5 curriculum that integrates oral health education with Science, Technology, Engineering, Mathematics, and Art (STEM) subjects, correlated to Common Core State Standards and Utah Core Standards, designed for delivery alongside supervised flossing and brushing programs.

Quantifiable outcome

• Tooth decay rate reduction demonstrated in Scotland's National Supervised Toothbrushing Program (used as model)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Park City Community FoundationcoreStrategic or Co-development PartnerGrant recipient supporting the design of curriculum for integration of oral health education in elementary schools. The grant supported efforts connecting teeth and oral health to STEM elements.
• STEM Action CentercoreStrategic or Co-development PartnerCollaborative project began in January 2018 to further develop and implement the oral health curriculum in schools across Utah.
• PandoLabsminorStrategic or Co-development PartnerPartnership with PandoLabs directors and 150+ advisors in 2015 to support social impact enterprise development.
• McPolin Elementary SchoolcoreStrategic or Co-development PartnerPilot school for kindergarten curriculum and Oh'Pal program. 104 kindergartners participated in alpha/beta testing of Oh'Pal. Currently piloting curriculum in 3 kindergarten classrooms.
• Park City Center for Advanced Professional Studies (PCCAPS)coreStrategic or Co-development PartnerHigh school student teams from PCCAPS helped with rapid prototyping and design of Oh'Pal, including engineering students and business students who ran community surveys.
• Recycle UtahminorStrategic or Co-development PartnerGuided the PCCAPS team and Dr. Pariseau in making the Oh'Pal disposable toothbrush earth-friendly and recyclable.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• America's ToothFairy (National Children's Oral Health Foundation): America's ToothFairy is a nonprofit focused on children's oral health education, prevention, and access for underserved communities. Comparable as a fellow social-impact organization addressing the same pediatric dental disease burden through school and community programs.
• Delta Dental Foundation: Delta Dental Foundation funds school-based oral health programs and grants across US states. Comparable as a potential sponsor and ecosystem participant whose strategic philanthropy model aligns with Teeth First's program sponsorship revenue stream.

Broad incumbents

• Crest (Procter & Gamble): Crest runs long-standing school-based oral health education programs and kids product lines. Comparable as the dominant incumbents in classroom oral health programs and pediatric consumer toothbrushes, with materially larger budgets.
• Colgate-Palmolive (Colgate Kids): Colgate-Palmolive is the global leader in oral care with extensive kids' product lines and longstanding school dental health programs. Comparable as a broad incumbent offering overlapping kids oral care products and educational outreach at vastly greater scale.

Direct peers

• Firefly (Dr. Fresh): Firefly makes kid-focused disposable and character-themed toothbrushes sold through retail and school programs. Highly comparable as a children's oral care consumer product with classroom and family use cases that overlap with Oh'Pal's positioning.
• Tom's of Maine: Tom's of Maine sells natural-positioned toothpaste and oral care with a strong social mission and school outreach programs. Comparable as a values-driven oral care consumer brand with a mission-aligned narrative similar to Teeth First's Buy One Give One model.

Emerging players

• Kolibree: Kolibree makes connected/kids smart toothbrushes with gamified brushing apps used in school programs. Comparable as a tech-enabled kids oral care brand with education-focused positioning that intersects Teeth First's classroom use case.
• Burst Oral Care: Burst is a digitally native oral care brand selling subscription toothbrushes and ancillary products. Comparable as a younger consumer oral care brand pursuing growth through influencer and community-led marketing.
• quip: quip is a DTC oral care brand offering subscription toothbrushes and paste. Comparable as a digitally native, mission-aware consumer oral care brand pursuing category disruption against incumbents, with a different distribution model than Oh'Pal.

Regional players

• SmartPractice: SmartPractice supplies dental practices and schools with preventive oral care kits and educational materials. Comparable as a B2B supplier of pediatric oral health educational and hygiene products targeting similar school and dental office channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TeethFirstHealth
• LinkedInlinkedin.com/company/teethfirst

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teeth First