The Habit Coach Professionals

What The Habit Coach Professionals does

The Habit Coach Professionals is an Austin, Texas-based private training company founded in 2012 by Samuel Salzer and Erin Laverone that certifies individuals in habit-formation coaching. The company delivers a curriculum across roughly 10 modules, supplemented by a 174-page e-book, proprietary coaching tools, and live cohort components, with no dedicated mobile application or developer platform disclosed. Its go-to-market relies on organic content marketing via a branded Medium publication and SEO-optimized program pages, plus a public-facing Coach Directory that lists graduates and serves as an inbound referral funnel for end clients. Graduates gain lifetime access to course materials and a listing in the directory, and certification carries National Board for Health and Wellness Coaching (NBHWC) approved continuing-education credit status, anchoring the credential in a recognized industry regulatory framework.

Revenue is generated almost exclusively through one-time course fees from individual buyers rather than enterprise contracts. The program is sold via two price points: an On-Demand track at $999 and a Mentorship track at $2,499, creating a tiered offering for self-directed learners versus higher-touch coaching practitioners. Cumulative certified-coach count exceeds 2,400 across an estimated 25-38 countries, implying an annual run-rate of low- to mid-hundreds of certifications. There are no disclosed funding rounds, no enterprise or B2B sales motion, no platform or API revenue, and headcount is in the 1-10 employee range, consistent with a bootstrapped lifestyle business operating in the certification rather than software category.

Operational performance signals are favorable in the limited dimensions disclosed: an 86% course completion rate suggests strong curriculum engagement, and a claimed 94% client retention rate indicates renewals or repeat purchase are meaningful despite the primarily one-time purchase model. The company competes in the broader health and wellness coaching certification market, alongside credentials issued by NBHWC, ICF, and ACE, and its differentiation rests on the habit-coaching methodology, the public Coach Directory, and the longevity of the program rather than on technology differentiation.

Name

The Habit Coach Professionals

Legal name

Habit Coach Professionals

Website

https://habitcoachpro.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Habit Coach Professionals is an Austin-based, privately held company founded in 2012 that certifies individual coaches in habit-formation via a multi-module curriculum sold at $999 (On-Demand) or $2,499 (Mentorship), supporting 2,400+ graduates across dozens of countries with NBHWC-approved continuing education.

Ownership category

akta.pro rank

Product category

Professional Coaching Certification

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavior Change & Motivational Coaching (HSADAGAF)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Lifestyle & Habit Change Coaching (HSADAGAB), Education & Training (Teaching/Instructional Design) Certifications (EDAAANAM)

Keywords

• Habit coaching certification
• Behavior change education
• Professional coach training
• Wellness coaching programs
• Science-based curriculum

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. On-Demand Certification: Self-paced certification program offering full curriculum access, e-book, coaching tools, exam attempts, certification, and coach directory listing. One-time payment model at $999.
2. Mentorship & Certification: Premium tier including all On-Demand content plus personal mentor support, tailored feedback on 4 assignments, mock coaching sessions, and 5 hours of 1-on-1 mentored video sessions. One-time payment at $2,499.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Habit Coach Professionals sells online certification programs that train professional coaches in evidence-based habit and behavior change coaching. The company offers two tiers—a self-paced On-Demand Certification at $999 and a guided Mentorship & Certification at $2,499—built on a proprietary 10-module curriculum covering behavioral science, psychology, neuroscience, and habit science, plus a coach directory that helps graduates acquire clients.

Product overview

The Habit Coach Professionals operates a dual-track certification platform with two main products: On-Demand Certification (self-paced at $999) and Mentorship & Certification (guided at $2499). Both share the same 10-module science-backed curriculum covering behavioral science, habit formation, and coaching practice, but differ in delivery approach — the Mentorship track adds personal mentor support, 1-on-1 video sessions, and mock coaching feedback. The company also maintains a Find a Coach Directory where certified graduates are listed to attract clients. Additional offerings include a 174-page E-book, 3 proprietary coaching tools, daily challenges, and 16 NBHWC-approved continuing education credits.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Demand Certification Self-paced certification program priced at $999 that provides lifetime access to the 10-module science-backed curriculum, a 174-page e-book, three proprietary habit coaching tools, daily challenges, two exam attempts, the premium certificate with social media graphics, partnership perks, Inner Circle membership, a coach directory listing, and 16 NBHWC Approved CE credits upon completion. Designed for coaches who want to learn at their own pace.
• Mentorship & Certification Guided certification program priced at $2,499 that includes everything in the On-Demand Certification plus personal mentor Q&A and accountability, tailored feedback on four applied learning assignments, mentor-guided mock coaching with in-depth feedback, and five hours of tailored 1-on-1 mentored video sessions. Designed for coaches who want personalized mentorship alongside certification.
• Find a Coach Directory Online directory at habitcoachpro.com/coaches listing HCP-certified coaches and enabling prospective clients to find qualified habit coaches. Serves as both a retention mechanism for certified graduates and a demand-generation asset for the certification program.

Quantifiable outcome

• 86% course completion rate
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Precision Nutrition: A leading science-backed nutrition and coaching certification (L1/L2) selling to personal trainers and health coaches; similar self-paced and mentorship tiers, evidence-based curriculum positioning, and a coach ecosystem play, making it the closest direct comparable.
• Coach Training Alliance: ICF-accredited coach training programs delivered online to aspiring coaches with multiple certification tracks; overlaps HCP's Life & Executive Coaches and Leadership/Management segments at a comparable price point.
• The Life Coach School: Large life coaching certification business built around a proprietary methodology taught by founder/coaches; comparable because it sells coach certification tied to a single differentiated framework and methodology, similar to HCP's Behavioral Assessment approach.
• Mindvalley: Online personal-development education and certification platform offering self-paced and mentorship tracks across wellness, habits, and behavior change; comparable GTM motion (content marketing, PLG enrollment, premium-ticket certification).
• Health Coach Institute: Online health coaching certification targeting the same SMB/practitioner segment as HCP, with dual self-paced and mentored tracks; directly comparable pricing structure and buyer persona.
• Institute for Integrative Nutrition (IIN): One of the largest health and wellness coaching certification programs globally; comparable because it sells a science-tinged coach certification online with multiple tiers and continuing-education framing, directly overlapping HCP's primary buyer (aspiring health/wellness coaches).

Emerging players

• Functional Diagnostic Nutrition (FDN): Smaller, science-anchored health coaching certification program targeting practitioners; partial overlap with HCP's behavior-change and health-coaching buyer base but focused on functional/health metrics rather than habit formation.

Broad incumbents

• International Coach Federation (ICF): Global credentialing body for coaches; not a direct competitor but sets the broader credentialing standards HCP implicitly competes against, and an adjacency for partnerships or credentialing alignment.
• National Academy of Sports Medicine (NASM): Established fitness and health coaching certification brand with a coach directory (NASM Coach); comparable in monetization model (certification + ongoing CE + directory) but much broader and more mature in fitness/fitness coaching than habit coaching.

Others

• Next Level Life / Brooke Castillo legacy coaches: Adjacent life/executive coaching ecosystem that produces graduates delivering habit and accountability coaching; not a direct competitor but a thematic adjacency for partnership or distribution into the executive coach segment HCP targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-habit-coach-professionals
• Facebookfacebook.com/habitcoachpro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Habit Coach Professionals