SherylGolf

What SherylGolf does

SherylGolf is a founder-owned consulting, training, and professional speaking firm that serves operators of family entertainment centers (FECs), golf facilities, bowling centers, waterparks, amusement parks, and related recreation businesses across North America and select international markets. Founded by Sheryl Bindelglass, a 25+ year industry veteran who previously operated a 32-acre award-winning FEC, the company sells four primary service lines: customized on-site consulting engagements (market analysis, operational optimization, grand-opening planning), keynote speaking and workshops at industry conferences, structured training programs such as Fast Track to Group Sales and Customer Service Champions, and a packaged product line of proprietary books, workbooks, and merchandise sold through an e-commerce storefront (sherylgolf.com). Pricing is quote-based for consulting and speaking, while products are publicly listed between $3 and $249, with an Ultimate Bundle combining four core books priced at $175.

The business generates revenue across three professional-services streams — consulting, speaking/training, and content/merchandise sales — with go-to-market driven by direct phone/email booking, repeat conference circuit presence at IAAPA, PGA events, and Fun Expo, and an exclusive research partnership with Phoenix Marketing International that gives clients access to proprietary mini-golf market data for feasibility studies. The customer base is a long-tail mix of individual venue operators and multi-location franchises (e.g., Rockin' Jump, RPM Raceway, America's Incredible Pizza, NASCAR Hall of Fame) plus trade associations (PGA America, Golf Range Association of America, IAAPA). The firm operates with 1-10 employees and is led entirely by its founder as President and "Chief Fun Officer," with no external investors, no technology platform, and no disclosed revenue or scaling trajectory. Its strategic positioning rests on the founder's personal operating credentials and a proprietary content library rather than on technology, data scale, or network effects.

Name

SherylGolf

Legal name

Sheryl Golf

Website

https://sherylgolf.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

SherylGolf is a founder-owned consulting, training, and speaking firm that helps family entertainment centers, golf facilities, and recreation operators grow attendance, group sales, and staff performance through on-site consulting, keynote speeches, and proprietary books.

Ownership category

akta.pro rank

Headquarters

HQ city

Martinsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Consulting Services: On-site consulting engagements including business enhancement, market analysis, operational optimization, grand opening planning, and ongoing mentoring. Revenue generated through project-based consulting fees.
2. Keynote Speaking & Training: Speaking fees for keynote speeches, workshops, and interactive group discussions at corporations, trade associations, and conferences. Also includes training programs like Fast Track to Group Sales, Party Sales 101, Customer Service Champions, and leadership development.
3. Product Sales (Books & Materials): Sale of proprietary books, workbooks, and training materials including The PROs Guide to Marketing, The PROs Guide to Group Sales, FUNdamentals of the Party Business, Fast Track to Sales workbook, 113 Proven Ways to Grow Your Group Sales, Profit Packs, and the Ultimate Bundle. One-time purchase model with physical goods and shipping.
4. Merchandise: Sale of branded products including Mini Motivator Notes, Stuff it Shirts, Game On Party Pens, Birthday in a Box, and Grandest Grand Opening Tool Kit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SherylGolf is a consulting, speaking, and training firm that helps family entertainment centers, golf facilities, bowling centers, trampoline parks, waterparks, amusement parks, and other recreation businesses grow revenue through marketing, merchandising, motivation, and group sales optimization. The firm also sells proprietary books, workbooks, toolkits, and branded merchandise through its online shop to complement its services.

Product overview

SherylGolf is a business consulting and training services company offering a portfolio of books, workbooks, training programs, and professional services. The core products include marketing guides (The PROs Guide, The PROs Guide to Group Sales), party business training (FUNdamentals of the Party Business), and sales training materials (Fast Track to Sales). These are supplemented by add-on products like the 113 Proven Ways to Grow Your Group Sales mini-book, Profit Pack card sets for groups and retail, and Mini motivator notes for staff recognition. Service offerings include keynote speaking and conference presentations, recruiting and training programs (Platinum Training Programs), business enhancement consulting, and group sales optimization services. The company also offers bundled packages (Ultimate Bundle) combining multiple books and toolkits.

Differentiator

Problem solved

Functional benefit

Products and services

• The PROs Guide to Marketing

Quantifiable outcome

• Helped clients generate millions in revenue from parties and groups
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Phoenix Marketing International ResearchcoreStrategic or Co-development PartnerExclusive research partnership providing Sheryl Golf clients with unique market data on mini golf profitability, attendance projections, target markets, and revenue enhancement potential. This proprietary data is only available to Sheryl Golf clients and is used in market analysis and feasibility studies for prospective FEC owners.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Creative Works: FEC design, manufacturing, and advisory firm that offers turnkey solutions for trampoline parks, ninja courses, amusement attractions, and indoor entertainment venues. Comparable to SherylGolf as a multi-disciplinary advisor to FEC operators, with overlapping content and customer base.
• Bob Harris: Golf business consultant, speaker, and author who provides consulting, presentations, and training for golf courses, ranges, and club managers. Very similar model to SherylGolf's golf-focused services—a solo consultant/speaker with a content library serving the same golf operator audience.
• White Hutchinson Leisure & Learning Group: Family entertainment center design and consulting firm that provides strategic planning, market research, and operational consulting for FEC operators. Highly comparable to SherylGolf's consulting services for the FEC and amusement industry, with an overlapping customer base and similar advisory model.

Broad incumbents

• K1 Speed: Largest indoor karting chain in the US with multi-location operations across family entertainment and indoor recreation. Comparable as a larger operator in the family entertainment space that SherylGolf serves, illustrating the type of scaled client SherylGolf's consulting targets.
• Brunswick Bowling: Major bowling equipment manufacturer and broader recreation industry supplier that provides equipment, training, and operational support to bowling centers worldwide. Comparable as a larger incumbent in the bowling industry that SherylGolf serves and competes against for bowling center consulting.
• QubicaAMF: World's largest bowling equipment manufacturer with consulting and operational advisory services for bowling centers globally. Comparable as a larger incumbent in the bowling center industry that SherylGolf serves.

Others

• PGA of America: Golf industry association representing PGA professionals and golf courses in the US. SherylGolf is a contracted speaker at PGA conferences; thematically connected as an industry association within the golf segment SherylGolf serves.
• National Golf Course Owners Association (NGCOA): Trade association for golf course owners and operators in the US. SherylGolf serves golf courses and is a speaker at affiliated events; thematically connected as an industry association aligned with SherylGolf's golf operator customer base.
• Gold Medal Products: Concession and FEC equipment supplier providing popcorn machines, snack supplies, and related products to family entertainment venues. Thematically connected as a supplier to the FEC industry that SherylGolf serves, though not a consulting peer.
• IAAPA: International Association of Amusement Parks and Attractions—the largest trade association for the global amusement industry. SherylGolf is a repeat top presenter at IAAPA events; thematically connected as an industry enabler rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sherylgolf
• Facebookfacebook.com/sherylgolf
• LinkedInlinkedin.com/company/sherylgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SherylGolf