Tour Striker

What Tour Striker does

Tour Striker Inc is a privately held, founder-owned golf training company headquartered in Gilbert, Arizona, that designs, manufactures, and sells physical golf training aids, specialty training clubs, grips, and accessories, and operates an online coaching academy. Its product portfolio is anchored by patented training aids — the Smart Ball, Swing Trainer, Educator, Impact Sling, and the Made-in-USA Red Stripe training clubs — built around swing-mechanics principles developed by founder Martin Chuck, a PGA coach with 30+ years of experience. The technology stack combines a Shopify-powered e-commerce storefront with a Uscreen-hosted video subscription platform (TSGA Online) and a CoachNow-based video swing-analysis workflow, serving amateur golfers seeking improvement, PGA/LPGA professionals, and competitive/long-drive players. The company monetizes through one-time hardware and digital instruction sales (e.g., Smart Ball $39, Swing Trainer $147, Red Stripe 7-Iron $97, ReciPe for Better Golf, BOMBS driver series), a recurring subscription at $97/month or $497/year with 400+ structured video lessons and monthly 1-on-1 swing analysis, and in-person instruction at the Tour Striker Golf Academy in Arizona. Distribution is predominantly direct-to-consumer, supplemented by an affiliate program (15% commission), a PGA/LPGA professional discount program (up to 40% off), and international shipping to countries including Canada, the UK, and Australia. The company is bootstrapped, with 1-10 employees, has accumulated 250,000+ email subscribers, and holds four U.S. patents on its core training technologies while being recognized by Spherical Insights as one of the Top 15 companies in the global golf training aids market.

Name

Tour Striker

Legal name

Tour Striker Inc

Website

https://tourstriker.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Tour Striker Inc designs and sells patented golf training aids, specialty training clubs, and accessories, and operates a subscription online coaching academy (TSGA Online) plus the in-person Tour Striker Golf Academy, serving amateur golfers, PGA/LPGA professionals, and competitive players worldwide.

Ownership category

akta.pro rank

Product category

Golf Training Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf training aids
• Online golf coaching
• Golf swing trainers
• Golf instruction videos
• Golf academy services

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Physical Training Products: Sale of golf training aids including Smart Ball, Swing Trainer, Educator, clubs, accessories, and bundles. One-time purchase model with products shipped directly to consumers.
2. TSGA Online Subscription: Monthly subscription at $97/month or annual at $497/year. Includes 400+ video lessons, monthly 1-on-1 swing analysis from coaching team, community access, and mobile app access.
3. Digital Instruction Products: One-time purchase digital products including ReciPe for Better Golf, BOMBS driver series, and Video Swing Analysis services ranging from $75-$200.
4. Golf Academy Instruction: In-person golf school and private instruction at Tour Striker Golf Academy in Arizona, led by Martin Chuck.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tour Striker designs, manufactures, and sells physical golf training aids (Smart Ball, Swing Trainer, Impact Sling, Educator, S.A.M.I., FlexClick, Catalyst, Stack Radar, TheStack) along with signature Red Stripe training clubs and accessories, all aimed at fixing swing flaws and building consistent mechanics. It complements these products with digital instruction (ReciPe for Better Golf, BOMBS driver series, Video Swing Analysis) and a subscription-based online academy (TSGA Online) featuring 400+ structured video lessons, monthly 1-on-1 swing analysis, and mobile app access. The company also operates the in-person Tour Striker Golf Academy in Gilbert, Arizona, delivering golf schools and private coaching led by founder Martin Chuck.

Product overview

Tour Striker is a golf training company offering a comprehensive portfolio of physical training aids, golf clubs, digital instruction products, and online coaching services. The product lineup centers on training aids (Smart Ball, Swing Trainer, Toolbox, Impact Sling, S.A.M.I., FlexClick, Educator, Catalyst, Stack Radar, TheStack) designed to fix swing problems and build consistent mechanics. The company sells signature golf clubs including the Red Stripe 7-Iron, Pitching Wedge, and Pro 7X training irons made in the USA. Digital instruction includes Video Swing Analysis, ReciPe for Better Golf, and the BOMBS driver distance series. The company operates Tour Striker Golf Academy (in-person instruction) and TSGA Online (subscription membership with 400+ video lessons and personal coaching). Accessories include grips (Sidewinder 360°, Tour Star+, Classic Wrap, STX, Putter Grip), alignment sticks, and training systems. Bundles combine multiple products for comprehensive training solutions. The company holds multiple patents on core training technologies and serves both consumer and professional (PGA/LPGA) markets.

Differentiator

Problem solved

Functional benefit

Brands

• TSGA Online: Online video coaching platform offering subscription-based golf instruction from Martin Chuck and certified coaches, with 400+ structured video lessons and personal swing analysis.

Products and services

• Smart Ball Patented flagship swing training aid that synchronizes body and arms to eliminate chicken wing and provide proper inside-out striking feeling; used by amateur golfers, PGA/LPGA professionals, and tour players such as Matt Fitzpatrick, Justin Rose, and Garrick Higgo.
• Smart Ball Sleeve Training System Bundle combining the Smart Ball with the Smart Ball Sleeve to enable the ball to be worn on multiple body positions, allowing golfers to target and fix a wide range of swing problems including distance, arm/wrist issues, upper body, lower body, swing plane, timing, and short game.
• Swing Trainer Training aid designed to develop proper swing mechanics, timing, rhythm, and power, comparable to PlaneMate, with accessory kits and bands for customization.
• Impact Sling Patented training strap that improves impact position and follow-through mechanics, available with a Pro Swinger variant and fitness bundle options.
• S.A.M.I. Swing training aid that helps develop proper arm and body synchronization during the golf swing.
• FlexClick Flexibility and mobility training aid designed to support golf swing improvement through better range of motion.
• Educator Patented training club designed to teach proper swing mechanics and body rotation; protected by U.S. Patent No. 8128507.
• Catalyst Training aid added to the Tour Striker lineup in 2023 to support swing improvement and consistency.
• Catalyst Max Larger variant of the Catalyst training aid, launched in 2023 as part of the Catalyst product family.
• Stack Radar Launch Monitor Launch monitor and club speed training device that measures and tracks swing speed metrics for distance and power development; priced at $289.
• TheStack Speed Trainer Award-winning speed training system with a companion mobile app that helps golfers develop club head speed; priced at $299 and available in a bundle with the Stack Radar.
• Tour Striker 7-Iron Red Stripe 15-Year Anniversary Limited Edition training 7-iron made in the USA with a signature red stripe design that provides instant visual feedback for grooving a repeatable swing and proper impact.
• Tour Striker Pitching Wedge Red Stripe 15th Anniversary pitching wedge with the signature red stripe design for training proper impact and control, made in the USA.
• Tour Striker Pro 7X Red Stripe Pro-level 7-iron training club in the Red Stripe 15th Anniversary edition, made in the USA, available in right hand.
• Tour Path Putting System Comprehensive putting training device that combines the elements of a tour-level putting stroke for aim, path, and tempo; available in right and left hand options.
• TSGA Online Subscription Subscription-based online golf coaching platform from Martin Chuck and the Tour Striker coaching team offering 400+ structured video lessons, monthly 1-on-1 swing analysis, community interaction, and iOS/Android app access, available at $97/month or $497/year.
• ReciPe for Better Golf Digital instruction program from Martin Chuck that teaches the P-System swing methodology for achieving consistent, powerful ball striking without requiring swing changes (marketed as No Code).

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• True Spec GolfminorChannel Partner/ Reseller/ DistributorTrue Spec Golf club fitting partner - Tour Striker products recommended through True Spec Golf's club fitting services. Link provided on Tour Striker website for club fitting referrals.
• ShopifycoreTechnology or IntegrationE-commerce platform powering tourstriker.com online store. Handles payment processing, order management, and store operations.
• CoachNowcoreTechnology or IntegrationVideo platform used for swing analysis feedback. Customers upload swing videos through CoachNow app where Martin and coaching team review and provide personalized feedback.
• UscreencoreTechnology or IntegrationVideo streaming platform powering TSGA Online video academy. Provides video hosting, streaming, subscription management, and mobile app infrastructure for the online coaching platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PuttOUT: PuttOUT sells putting practice aids (pressure putt, putting mirror, mat) DTC. It is a direct peer to Tour Striker's PuttAIM Plus, Pressure Putt, and Tour Path Putting System.
• Eyeline Golf: Eyeline Golf designs and sells golf putting and swing-plane training aids (e.g., putting mirrors, speed sticks) directly to consumers. It is a direct peer to Tour Striker's Swing Trainer and Smart Ball in the home/practice training aids category.
• Orange Whip: Orange Whip makes the well-known flexible-shaft swing trainer used by amateurs and pros for tempo and balance. It competes head-to-head with Tour Striker's Swing Trainer and Educator for the same "swing-feel" training aid category.
• TheStack System: TheStack System is an award-winning speed trainer with companion app — the same SKU Tour Striker now resells (TheStack Speed Trainer). They are direct peers in the speed-training category, with overlapping IP and audience.
• SuperSpeed Golf: SuperSpeed Golf offers overspeed/club-speed training systems and online coaching for distance gains. It is a direct peer to Tour Striker's Stack Radar and TheStack Speed Trainer in the speed/distance training category.
• PlaneMate: PlaneMate produces swing-plane training aids explicitly referenced on Tour Striker's site ("compare to PlaneMate"). It targets the same amateur-improvement segment with a competing patented swing-plane device.

Emerging players

• Skillest: Skillest is an online golf coaching platform where PGA pros deliver video swing analysis and lessons — directly competitive with TSGA Online's monthly subscription, 1-on-1 swing analysis, and community features.

Broad incumbents

• Titleist / Acushnet: Titleist (Acushnet Holdings) is the largest premium golf ball and club brand with deep tour relationships. Its TrackMan-compatible content ecosystem and pro-tour endorsements set the marketing bar Tour Striker must clear to convert pros to its training aids.
• SKLZ: SKLZ (now part of Implus) is a broad sporting-goods training brand selling multi-sport training aids through big-box retail. It is a broader incumbent that competes for the same consumer training-aid shelf and online spend.
• Callaway Golf: Callaway is a leading golf equipment OEM with growing presence in performance/launch-monitor tech (Toptracer) and training content. It is a broad incumbent whose marketing and tour relationships dwarf Tour Striker's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TourStrikerGolfAcademy
• Xx.com/tourstriker
• Instagraminstagram.com/tourstriker
• TikToktiktok.com/@tourstriker
• Pinterestpinterest.com/tourstriker
• YouTubeyoutube.com/@tourstriker
• LinkedInlinkedin.com/company/tour-striker-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour Striker