Southeastern Affordable Housing Management Association

Name

Southeastern Affordable Housing Management Association

Legal name

Southeastern Affordable Housing Management Association

Website

https://sahma.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees for Regular Members, Housing Authority Members, and Associate Members. Membership runs January to December, renewals open in October. Fees are classified by property count (Regular Members) or unit count (Housing Authorities). Members receive discounts on all SAHMA events and access to member-only resources.
2. Event Registration Fees: Conference and webinar registration fees charged to both members and non-members. Members receive discounted rates. Fees vary by event type: Leadership Conference (before July 13: $525 member / $625 non-member), State Conferences (before Feb 17: $360 member / $460 non-member), Webinars ($99 member / $199 non-member). Add-on courses at state conferences: $225 member / $325 non-member.
3. Trade Show Exhibitor Fees: Vendors and exhibitors pay booth fees to participate in state conference trade shows and the Leadership Conference Trade Show. State trade shows: $410 member / $560 non-member (includes 3 booth reps, additional reps $65 each, electricity $85). Leadership Trade Show: $690 member / $840 non-member (includes 4 booth reps, electricity $195).
4. Sponsorship Revenue: Corporate sponsorship opportunities at conferences, trade shows, publications, and the annual Drug-Free Kids Calendar. Sponsors receive visibility through multiple channels including the website, event materials, and trade show recognition.
5. Guest Tickets and Ancillary Sales: Monday Night Event guest tickets at $65 per person, additional representative fees at conferences, and NAHMA Drug-Free Kids Calendar sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

SAHMA is a regional nonprofit membership association that delivers educational conferences, professional certification programs, e-learning courses, and member benefit programs to affordable housing management professionals across nine southeastern U.S. states. The association provides compliance training on HUD, LIHTC, HOTMA, RAD, TRACS, and Fair Housing regulations; continuing education credits; an annual Leadership Conference and nine state-level conferences; and access to exclusive member programs such as a multi-family insurance offering and a facilities maintenance buying program.

Product overview

SAHMA is a regional trade association serving the southeastern affordable housing industry with a comprehensive portfolio of member services. The core offerings include the SAHMA-U e-Learning platform (Path LMS-hosted online learning), Leadership Academy (cohort-based leadership development), and NAHMA Certifications (CPO, FHC credentials). The association organizes nine state conferences annually plus an annual regional Leadership Conference featuring trade shows and continuing education (9.5 hours CE credit). Member benefits include the Multi-Family Insurance Program (via McGriff), Facilities Maintenance Buying Program (via HD Supply), NAHMA Scholarship Fund, and the SAHMA Exchange Podcast. Additional offerings span a Vendor Directory, SAHMA Member Learning Hub, and an awards program recognizing industry excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• SAHMA Membership Annual membership in the Southeastern Affordable Housing Management Association providing members with discounted event registration, access to SAHMA-U e-learning, NAHMA certifications, member directory, buying programs, insurance program, and grassroots advocacy.
• SAHMA-U e-Learning Platform Online learning management system delivering self-paced educational courses, NAHMA certification prep, and continuing education content for affordable housing professionals in the southeastern U.S.
• NAHMA Certifications Industry-recognized professional certifications including Certified Occupancy Specialist (CPO), Fair Housing Coordinator (FHC), and National Compliance Specialist (NCS) credentials for affordable housing professionals, delivered through regional training and the SAHMA-U platform.
• Leadership Academy Cohort-based leadership development program for affordable housing professionals, featuring facilitated training focused on cultivating leadership talent across the industry.
• SAHMA Annual Leadership Conference Annual regional leadership conference featuring educational sessions, a trade show, networking events, and 9.5 hours of continuing education credit, held at the Beau Rivage Resort & Casino in Biloxi, MS for 2026.
• SAHMA State Conferences Nine annual state-level conferences across Alabama/Mississippi, Florida, Georgia, Kentucky, North Carolina, South Carolina, and Tennessee featuring educational sessions, trade shows, and networking opportunities for affordable housing professionals.
• SAHMA Webinars and Learning Labs Live and on-demand webinar training sessions covering HUD compliance topics such as HOTMA, TRACS, Fair Housing, and tenant selection, providing 1.5 hours of continuing education credit per session.
• Multi-Family Insurance Program Member-exclusive insurance program providing competitive commercial multi-family insurance coverage through McGriff Insurance Services for affordable housing properties.
• Facilities Maintenance Buying Program Member-exclusive discount program offering reduced pricing on facilities maintenance supplies and equipment through HD Supply for SAHMA member organizations.
• SAHMA Vendor Directory Online directory of vetted vendors and service providers for affordable housing management companies, hosted on the PathLMS platform and accessible to SAHMA members.

Quantifiable outcome

• State conferences provide 7.25-9.5 hours of continuing education credit per event
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• National Affordable Housing Management Association (NAHMA)coreStrategic or Co-development PartnerSAHMA is the southeastern regional affiliate of NAHMA. This partnership provides SAHMA members with access to NAHMA News, NAHMA Analysis, NAHMA member-only website content, NAHMA educational certifications (CPO, FHC, NCS), scholarship fund contributions, and a collective voice in Washington DC advocacy. SAHMA supports the NAHMA Educational Foundation through annual contributions and coordinates NAHMA certifications regionally.
• National Housing Compliance (NHC)coreStrategic or Co-development PartnerNHC is a 501c(4) not-for-profit headquartered in Atlanta, GA serving as HUD's Performance-Based Contract Administrator (PBCA) for Georgia and Illinois. NHC provides professional training and compliance services nationwide. NHC is a Contributing Sponsor of the SAHMA Monday Night Networking Event at the Leadership Conference and is identified as a PBCA partner in the SAHMA region.
• HD SupplyminorGTM or Marketing PartnerHD Supply provides a Facilities Maintenance Buying Program exclusively for SAHMA members, offering discounted pricing on maintenance supplies and equipment. SAHMA promotes this program as a member benefit alongside McGriff Insurance.
• McGriff Insurance ServicesminorGTM or Marketing PartnerMcGriff Insurance Services provides a Multi-Family Insurance Program exclusively for SAHMA members, offering competitive commercial insurance coverage. Promoted as a SAHMA member benefit.
• Maritime & Seafood Industry MuseumminorGTM or Marketing PartnerVenue partner for the SAHMA Leadership Conference Monday Night Networking Event in Biloxi, MS. The museum hosts the networking social event providing a unique networking environment for conference attendees and vendors.
• Renaissance Mobile Riverview Plaza HotelminorOthersConference venue for the 2026 Alabama/Mississippi State Meeting. SAHMA negotiates room blocks at discounted rates for attendees.
• Atlanta Marriott Northwest at GalleriaminorOthersConference venue for the 2026 Georgia State Meeting. Hotel room block at $184/night for SAHMA attendees.
• Hyatt Regency Jacksonville-RiverfrontminorOthersConference venue for the 2026 Florida State Meeting. Hotel room block at $179/night for SAHMA attendees.
• Beau Rivage Resort & CasinominorOthersConference venue for the 2026 SAHMA Leadership Conference in Biloxi, MS. SAHMA room block rate of $210/night including valet and self-parking.
• Columbia Metropolitan Convention CenterminorOthersConference venue for the 2026 South Carolina State Meeting in Columbia, SC. Free parking available for attendees.
• Hilton Columbia CenterminorOthersHotel venue for the 2026 South Carolina State Meeting. SAHMA room block rate of $189/night including self-parking.
• State Housing AgenciescoreStrategic or Co-development PartnerSAHMA coordinates a State Agency Roundtable at the Leadership Conference bringing together state housing agencies across the SAHMA region to discuss hot topics, regulatory updates, and changes to regulations, particularly for LIHTC/Tax Credit programs.
• HUD (U.S. Department of Housing and Urban Development)coreStrategic or Co-development PartnerHUD Multifamily Housing Programs are central to SAHMA's educational content. HUD subject matter experts speak at SAHMA conferences on topics including TRACS, Secure Systems, RAD, disaster recovery, and MOR compliance. SAHMA provides a PBCA Roundtable for HUD PBCAs in the region.
• USDA Rural DevelopmentcoreStrategic or Co-development PartnerRural Development programs are a key part of SAHMA's educational curriculum covering multi-family housing compliance, and are featured in sessions on multiple program compliance, RAD conversions, and state agency coordination.
• Culture Change Network of GeorgiaminorImplementation/ SI/ Consulting PartnerPartnered with Tools for Life to deliver the 'Connecting Residents to Assistive Technology Resources' webinar on free, state-based assistive technology programs for residents with disabilities and older adults.
• Coast Transit AuthorityminorOthersPublic transportation provider for the Biloxi/Gulf Coast area with a dedicated bus stop at Beau Rivage. Standard fare $1.75 with discounts for seniors, children, and disabled passengers. SAHMA recommends this option to Leadership Conference attendees.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Building Owners and Managers Association International (BOMA): Trade association for commercial and office building owners/managers with extensive education, advocacy, and credentials (RPA, FMA). Adjacent to SAHMA in the broader property-management trade-association space but focuses on commercial rather than affordable residential housing.
• Institute of Real Estate Management (IREM): International trade association for property managers offering credentialed education (CPM, ARM, ACoM) and chapter-based networking. Comparable to SAHMA in providing certification-based professional development for residential property managers, including affordable housing operators.
• National Apartment Association (NAA): Largest US trade association for the rental housing industry, serving both market-rate and affordable housing operators through affiliates. Operates education, credentials (CAM, CAPS), advocacy, and events at a national scale that overlaps SAHMA's training and member-services model, though NAA covers far more than affordable housing.
• NCSHA - National Council of State Housing Agencies: Bi-partisan nonprofit representing state housing finance agencies that allocate LIHTC, HOME, and bond financing. While NCSHA serves the public agencies (not operators) that SAHMA members report to, it shapes the same regulatory environment and convenes state-level industry partners that SAHMA engages in its State Agency Roundtables.

Others

• Affordable Housing Finance (magazine/affinity programs): Industry publication and event producer covering LIHTC, tax-exempt bonds, and affordable housing finance. Serves a similar industry audience and competes partially for training/CE attention, though focused on capital providers and finance rather than operations.

Direct peers

• National Association of Housing and Redevelopment Officials (NAHRO): Membership organization for local housing authorities, redevelopment agencies, and resident commissioners. NAHRO provides federal advocacy, certification, and conferences comparable to SAHMA's, with the same target audience of public housing authority staff, though at a national rather than southeastern regional scope.
• Council for Affordable and Rural Housing (CARH): National trade association specifically serving the rural affordable housing industry (USDA Rural Development programs). CARH offers an annual conference, workshops, and certification comparable to SAHMA's events, and overlaps in serving Housing Authority and LIHTC members in non-urban geographies.
• National Leased Housing Association (NLHA): Washington DC-based trade organization focused on federal affordable housing programs (Section 8, LIHTC, RAD). NLHA's education, policy updates, and advocacy programming directly parallel SAHMA's regulatory content for affordable housing owner-operators and asset managers.
• National Affordable Housing Management Association (NAHMA): National federation of which SAHMA is a regional affiliate. NAHMA provides CPO/FHC/NCS certifications, NAHMA News, and DC advocacy that SAHMA members access locally; both organizations serve the same affordable housing management practitioner audience with overlapping conference and training products.

Regional players

• Jersey Affordable Housing Management Association (JAHMA): Regional NAHMA affiliate serving the mid-Atlantic, structurally identical to SAHMA with state meetings, conferences, certifications, and a member directory. Direct functional peer enabling comparison of regional model performance across geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/sahmaorg
• Facebookfacebook.com/SAHMA.org
• LinkedInlinkedin.com/company/southeastern-affordable-housing-management-association
• Instagraminstagram.com/sahmaorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Southeastern Affordable Housing Management Association