Røros Tweed

What Røros Tweed does

Røros Tweed AS is a privately held Norwegian textile company founded in 1940 in Røros, Norway, that manufactures handcrafted wool throws, cushions, and seating pads from Norwegian lambswool at its Røros mill. Its product technology is grounded in traditional weaving on dobby looms (for repeating geometric patterns) and jacquard looms (for complex motifs), with strict material traceability and chemical-light processing that meets Nordic Swan Ecolabel standards. The catalog spans large throws ($249–$269), half-size throws ($159), baby throws ($109), 50x50cm cushions ($129), 60x60cm cushions ($179), seating pads ($49), and $50 digital gift cards, with each series typically co-developed with named Norwegian and international designers such as Anderssen & Voll, Skogstad & Wærnes, and Kristine Five Melvær.

The company operates a hybrid go-to-market combining a direct-to-consumer e-commerce storefront (rorostweed.com, powered by Centra with Storyblok CMS) supporting global shipping in multiple currencies including USD, a dedicated B2B portal for professional buyers and dealers, and a factory outlet at the Røros headquarters. A network of 150+ authorized retailers across 20+ countries — including Norway, Germany, the Netherlands, the UK, the USA, Canada, and Australia — handles wholesale distribution into design stores, homeware shops, museum shops, and department stores. Customer segmentation is horizontal: individual consumers purchasing for home décor and gifting (primary segment) and B2B/trade professionals including interior designers, architects, and hospitality buyers (secondary segment). Marketing relies on organic social (Instagram, Facebook, LinkedIn), editorial content about wool and material care, digital lookbooks, and a professional media bank, with no paid acquisition or app ecosystem called out.

Røros Tweed is organized as Røros Tweed AS (Norwegian private limited company, VAT SE502050-955901), employs 11–50 people, reports no parent company or outside investment, and has not announced any funding rounds, M&A, or leadership changes in the provided data. Its strategic posture is best characterized as a heritage craft brand extending reach through designer collaborations, channel formalization (B2B portal), and international dealer expansion rather than through capital-intensive scaling.

Name

Røros Tweed

Legal name

Røros Tweed AS

Website

https://rorostweed.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Røros Tweed AS is a Norwegian textile manufacturer founded in 1940 that produces handcrafted wool throws, cushions, seating pads, and digital gift cards from Norwegian lambswool at its Røros mill. It sells via DTC e-commerce, a B2B portal, a factory outlet, and 150+ dealers across 20+ countries, serving individual consumers and trade professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Røros

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of wool throws, cushions, seating pads, and gift cards through the company's e-commerce platform. Products are sold at various price points depending on size and design complexity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Røros Tweed manufactures and sells handcrafted wool home textiles in Røros, Norway from locally sourced Norwegian wool. The product range includes wool throws/blankets (in large, half and baby sizes), cushions, seating pads, and digital gift cards, sold through a direct-to-consumer e-commerce site, a dedicated B2B portal for professionals, a global network of authorized dealers and retailers across 20+ countries, and a factory outlet at its Røros headquarters.

Product overview

Røros Tweed is a Norwegian textile company established in 1940 that produces handcrafted wool throws, blankets, cushions, and seating pads made exclusively in Norway from Norwegian wool. The product portfolio includes multiple throw series (Large, Half size, and Baby sizes) such as the Holiday Triptych collection (House on the Hill, Under a Tree, Sun Throw), Mineral, Bento, Juli, Palette, Mello, Fri, Pastille, Ida, Moon, Knut, Kattefot, Isak, Kvam, Skogbunn, and Fugl og fisk. Cushion offerings include Bento, Mello, Vega, Fri, Pastille, and other designs in 50x50cm and 60x60cm formats. The company also offers seating pads and digital gift cards. All products are crafted at the Røros mill with a focus on Norwegian wool craftsmanship and collaboration with various Norwegian and international designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Triptych Collection (House on the Hill, Under a Tree, Sun Throw) A three-piece collection of 150x200 cm lambswool throws featuring summer, holiday, and nature-inspired motifs, woven in Norway.
• Mineral Large Throw A large wool throw with an intricate, refined pattern inspired by natural materials and textured surfaces, available in Sand, Flint, and Basalt colorways.
• Bento Large Throw A 135x200 cm large throw in 100% Norwegian wool designed by Kristine Five Melvær, combining bold geometric lines with a distinctive black belt divider.
• Juli Large Throw A large throw in a soft, light color scheme designed by Anderssen & Voll, with yarns running through a white base inspired by embroidery stitches.
• Palette Large Throw A large throw with a graphic print-inspired orderly pattern available in Clay, Sage, Sea, and Coral colorways.
• Mello Large Throw A 150x210 cm throw by Skogstad & Wærnes that balances heritage and contemporary design in homage to Røros Tweed's legacy.
• Fri Large Throw A Norwegian lambswool throw woven on a dobby loom with small repeating geometric patterns, designed by Anderssen & Voll as a reinterpretation of traditional Norwegian table runners.
• Pastille Large Throw A large throw with Nordic-styled open grid of contrasting dots, available in Black and White, Mushroom, Green Moss, and Sun Yellow.
• Ida Large Throw A large throw inspired by patchwork and handmade tapestries, designed by Anderssen & Voll with three color options: Red Shades, Olive Burgundy, and Rosa Blue.
• Moon Large Throw A large reversible throw by Clara von Zweigbergk with a gradient between two contrasting colors, available in four celestial-inspired colorways.
• Knut Large Throw A large throw designed by Hallgeir Homstvedt with a tight, precise grid in saturated colors inspired by the elementary process of weaving.
• Kattefot Large Throw A classic fringed wool throw originally designed in 1988 by Judy D. Lundin, available in six different colors.
• Isak Large Throw A large throw designed by Anderssen & Voll, inspired by the Shaker Movement's craft traditions.
• Kvam Large Throw A large jacquard-weave throw with playful geometry whose motif can be associated with Norwegian and Japanese design traditions.
• Skogbunn Half Throw A 100x135 cm half-size throw designed by Darling Clementine, inspired by the Norwegian forest.
• Fugl og fisk Half Throw A 100x135 cm half-size wool throw by Sandra Blikås, inspired by surrealist M.C. Escher's play with positive and negative surfaces.
• Vega Cushion 50x50cm A 50x50 cm wool cushion designed by Anderssen & Voll with clean texture and lightweight feel, available in Natural, Grey, Black, and Dark Green.
• Fri Cushion 60x60cm A 60x60 cm wool cushion version of the Fri series, designed by Anderssen & Voll with the same geometric pattern as the throw.
• Seating Pads Wool seating pads available in various designs including Palette, Syndin, Knut, Kvam, Mikkel, Flette, and Stemor.
• Digital Gift Card A digital gift card valid for 1 year from purchase date, redeemable only in the Røros Tweed webshop.
• B2B Order Portal for Professionals A dedicated B2B order portal that allows professional buyers, interior designers, and dealers to place orders and manage accounts for trade purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Anderssen & VollcoreStrategic or Co-development PartnerLong-standing collaboration with design studio Anderssen & Voll (founders Torbjørn Anderssen and Espen Voll) who have created numerous designs for Røros Tweed including the Holiday Triptych series, Fri, Ida, Isak, Pastille, and Vega. Through close collaboration over many years, they have together gained great insight and broadened the vision of what is possible in creating new and lasting designs.
• Skogstad & WærnescoreStrategic or Co-development PartnerDesign studio founded in Oslo by Norwegian designers Petter Skogstad and Fredrik Wærnes, combining a decade of expertise and shared vision. They created the Mineral and Mello series for Røros Tweed, exploring the tension between organic and digital design.
• Kristine Five MelværcoreStrategic or Co-development PartnerOslo-based designer working with tableware, lighting, furniture, textile objects and graphic design. Created the Bento series combining bold geometric lines with modern Scandinavian simplicity.
• Global Dealer NetworkcoreChannel Partner/ Reseller/ DistributorOver 150 authorized dealers and retailers across 20+ countries including design stores, homeware retailers, museum shops, and department stores. Key markets include Norway, Germany, Netherlands, Belgium, Denmark, Sweden, UK, USA, Canada, Australia, France, Italy, and Switzerland.
• Nordic Swan EcolabelcoreOthersNorwegian wool products meet Nordic Swan Ecolabel standards for eco-friendly scouring process and sustainable production with minimal pesticide use and low environmental impact.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rorostweed
• LinkedInlinkedin.com/company/r%C3%B8ros-tweed-as/?viewAsMember=true
• Instagraminstagram.com/rorostweed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Røros Tweed