Chosen Road Inc.

What Chosen Road Inc. does

Chosen Road Inc. is a privately held Christian bluegrass and gospel band founded in the mountains of West Virginia, operating for more than seventeen years. The band's core creative output is recorded music in the bluegrass, gospel, country, and Americana genres, with thematic content centered on faith, family, and freedom. Its catalog includes albums such as "Appalachian Hymns" and the two-part 2024 release "American Morning" (Side A and Side B), distributed digitally through the Daywind Music Group streaming platform. The band has earned charting singles on bluegrass and gospel radio.

The business operates three distinct revenue streams. First, live performance fees generated through a direct website booking system that serves churches (for services, revivals, worship nights, and conferences), festival organizers, and premiere event planners nationwide, with a stated 24-48 hour response commitment. Second, direct-to-consumer merchandise sales through the official online store, including signed limited-edition vinyl records priced at $33, autographed children's books at $19.99 ("The Barnyard Band: An American Morning"), and a co-branded Ethiopia Sidamo coffee with partner Aubade Coffee. Third, streaming and distribution royalties via Daywind Music Group, which serves as the primary digital channel for the band's recorded catalog.

Chosen Road serves three primary customer segments: churches and worship communities seeking Christ-centered musical experiences; festival and event organizers seeking faith-aligned live entertainment; and individual bluegrass and gospel music enthusiasts who purchase merchandise and consume recorded music. The company is founder-owned with no disclosed external investors, no subsidiaries, no parent company, and no funding rounds, operating as a self-sustaining independent musical act. Chosen Road is not a technology company; its underlying capability is creative and performance-based rather than software or platform-based, and no patents, certifications, AI capabilities, or proprietary technology assets are associated with the business.

Name

Chosen Road Inc.

Legal name

Chosen Road

Website

https://chosenroadmusic.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Chosen Road Inc. is a privately held Christian bluegrass and gospel band based in West Virginia that records and releases faith-based music, books live performances at churches and festivals nationwide, and sells merchandise including signed vinyl, books, and co-branded coffee.

Ownership category

akta.pro rank

Product category

Christian Bluegrass & Gospel Music

NAICS

Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAIAB

Live Music Clubs & Venues

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

Keywords

• Christian bluegrass music
• Gospel music performances
• Live church worship events
• Bluegrass festival entertainment
• Music merchandise sales

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Live Performance Fees: Revenue from performing at churches, festivals, and concert venues across the country. The band books events through their website booking system and typically responds within 24-48 hours to inquiries.
2. Merchandise Sales: Sale of physical merchandise including signed vinyl records ($33), children's books ($19.99), and specialty coffee through their official store. Products are sold directly through their website.
3. Music Streaming & Distribution: Music distributed through Daywind Music Group streaming platform. The band releases albums including 'American Morning' (Side A and Side B), with charting singles on bluegrass and gospel radio nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Chosen Road produces and performs Christian bluegrass, gospel, country, and Americana music through live concerts at churches, festivals, and concert venues across the United States. The band also sells recorded music (including the American Morning album on streaming and signed vinyl) and related merchandise such as a children's book and a co-branded coffee, generating revenue from live performance fees and direct-to-consumer product sales.

Product overview

Chosen Road is a Christian Bluegrass and Gospel band offering music products and live entertainment services. Their core product is the American Morning album (released as Side A and Side B), available as signed vinyl records. Related merchandise includes the children's book 'The Barnyard Band: An American Morning' and a branded coffee collaboration with Aubade. The band also provides live performance services for churches, festivals, and events across the country, featuring worship services with original songs, hymns, and personal testimonies.

Differentiator

Problem solved

Functional benefit

Products and services

• American Morning (Side A) The first half of Chosen Road's most ambitious music collection in three years, featuring songs rooted in faith, family, and freedom. Released as a recorded album available for streaming.
• American Morning (Side B) Part two of Chosen Road's most ambitious collection in three years, featuring songs rooted in faith, family, and freedom. Released as a recorded album available for streaming.
• American Morning – Signed Limited Edition Vinyl Limited edition vinyl record of the American Morning album, autographed by the band and featuring songs rooted in faith, family, freedom, and Appalachia. Sold to fans and collectors at $33.00 per unit, available while supplies last.
• The Barnyard Band: An American Morning (Autographed Paperback) Autographed paperback children's book inspired by Chosen Road's music and message, featuring barnyard friends making music together with full-color illustrations and faith, family, and freedom themes. Sold to families and fans at $19.99.
• Chosen Road x Aubade Ethiopia Sidamo Roast Coffee

Quantifiable outcome

• Multiple charting singles on bluegrass and gospel radio nationwide

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aubade CoffeeminorGTM or Marketing PartnerChosen Road has partnered with Aubade Coffee to offer an exclusive Ethiopia Sidamo roast coffee called 'The Official Coffee of Chosen Road' or 'Appalachian Morning Coffee'. The coffee is featured on the Chosen Road store with links to order through Aubade Coffee's website. This is a co-branded merchandise partnership featuring notes of mandarin, blueberry, and jasmine.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Daywind Music Group: Christian and gospel music distribution platform that currently distributes Chosen Road's streaming catalog. Functions as Chosen Road's distribution partner rather than a direct competitor.

Direct peers

• The Isaacs: Family-based Christian gospel and bluegrass group performing at churches and festivals nationwide. Directly comparable niche, audience, and multi-album catalog approach.
• Doyle Lawson & Quicksilver: Premier bluegrass gospel act with national touring and multiple charting albums. Highly comparable in genre (bluegrass/gospel), audience, and touring scale.
• Balsam Range: Contemporary touring bluegrass band with charting singles and festival presence. Closely aligned in genre, group size, and direct-to-fan touring model.
• The Gaither Vocal Band: Long-running Southern gospel group that tours churches, festivals, and concert halls with similar faith-centered messaging and harmony-driven live performances. Closely comparable touring, audience, and revenue model.
• Ricky Skaggs: Bluegrass and gospel artist with extensive church and festival touring history. Comparable faith-rooted bluegrass catalog and direct event booking approach.

Broad incumbents

• MercyMe: Established Christian touring band with nationwide church and arena presence. Comparable Christian touring identity but serves a much broader contemporary Christian audience.
• Casting Crowns: Larger, mainstream Christian music act that tours churches and major venues. Overlaps in faith-based touring audience but operates at significantly greater scale with major label distribution.
• NEEDTOBREATHE: Christian-rooted touring rock/alternative band with national festival presence. Comparable touring band structure and faith-influenced brand, but at much larger scale and broader genre.
• Alison Krauss: Pioneering bluegrass artist with crossover country/gospel appeal. Comparable in bluegrass genre roots and recording catalog depth, but operates at substantially larger commercial scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chosenroadmusic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chosen Road Inc.