The Lure Group
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
The Lure Group firmographics
Firmographics- Name
- The Lure Group
- Legal name
- The Lure Group
- Website
- https://theluregroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
The Lure Group industry classification
Industry- Product category
- Hospitality & Nightlife Entertainment
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industries
- Cocktail Bars & Lounges (CRANACAD), Nightclubs & Dance Clubs (THAFAEAC)
Keywords
Where The Lure Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Lure Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Revenue generated from food and beverage sales at Clinton Hall (beer hall with 20+ rotating Supercraft beers on tap, gastropub food) and Slate (upscale pizza, burgers, cocktails).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
The Lure Group product offering
Product offeringCore offering
The Lure Group operates and manages a portfolio of nightlife, entertainment, and hospitality venues in New York City. Its flagship concepts are Clinton Hall, a hip multi-location beer hall and courtyard garden with 20+ rotating Supercraft beers on tap, creative gastropub food, and games; and Slate, a multi-level nightspot at 54 W 21st St featuring pool tables, cocktails, and a menu of upscale pizza and burgers. Revenue is driven by on-premise food and beverage sales across these venues.
Product overview
The Lure Group is a hospitality and nightlife management company operating a portfolio of entertainment venues in New York City. The company runs Clinton Hall, a beer hall concept featuring rotating craft beers and gastropub fare across multiple locations, and Slate, a multi-level nightspot offering pool tables, cocktails, and upscale casual dining. Both venues represent distinct but complementary nightlife and entertainment experiences under unified management.
Differentiator
Problem solved
Functional benefit
Brands
- Clinton Hall: Multiple location hip beer hall and courtyard garden featuring 20+ rotating Supercraft beers on tap, creative gastropub food and games.
- Slate
Products and services
- Clinton Hall
Companies that use The Lure Group
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
The Lure Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Lure Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Clinton HallcoreClinton Hall is a multi-location hip beer hall and courtyard garden venue operated by The Lure Group, featuring 20+ rotating Supercraft beers on tap, creative gastropub food, and games. Located at multiple NYC locations.
- SlatecoreSlate is a swanky, multi-level nightspot operated by The Lure Group at 54 W 21st St, New York, NY 10010. Features pool tables, cocktails, and upscale pizza and burgers.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
The Lure Group competitors and assessment
Company assessmentDirect peers
- TAO Group Hospitality: Multi-brand NYC hospitality operator running upscale restaurants, lounges, and nightlife venues (e.g., TAO, Marquee, Lavo). Directly comparable to The Lure Group as a multi-venue nightlife and dining platform targeting similar high-spend NYC consumers.
- EMM Group: NYC-based hospitality group operating restaurants, bars, and nightlife venues (e.g., Abe & Arthur's, The Carnelian). Closely comparable to The Lure Group as a private multi-venue operator in the NYC nightlife scene.
- Gerber Group: NYC-based hospitality company operating hotel bars, restaurants, and nightlife venues (e.g., Mr. Purple, The Campbell). Comparable to The Lure Group in operating multi-venue bar-led nightlife concepts in NYC.
- Major Food Group: NYC hospitality group operating Carbone, Dirty French, Sadelle's, and The Grill — combines upscale dining with nightlife and experiential concepts. Comparable to The Lure Group as a multi-format NYC nightlife/dining operator.
- Merchants Hospitality Group: NYC-based hospitality group operating a portfolio of restaurants and nightlife venues. Comparable to The Lure Group as a privately held, NYC-focused multi-venue nightlife and dining operator.
- The ONE Group Hospitality: Public hospitality company behind STK, BENIHANA, and rooftop/nightlife venues. Comparable to The Lure Group as a multi-concept nightlife and dining operator, though larger and more geographically diversified.
- Catch Hospitality Group: Operates Catch Steak and Catch NYC, combining upscale dining with nightlife energy in NYC. Comparable to The Lure Group in targeting experiential, late-night, high-spend NYC patrons across multiple venues.
- Push Hospitality Group: NYC-focused nightlife and hospitality operator developing and managing bars, lounges, and clubs. Comparable to The Lure Group as a multi-venue, NYC-only nightlife operator.
Broad incumbents
- Bowery Presents (AEG Presents): NYC live-music venue operator and promoter (Bowery Ballroom, Music Hall of Williamsburg), now part of AEG. Comparable to The Lure Group's live-venue/nightclub component, though focused more on ticketed live music than food-and-beverage-led nightlife.
- The Standard Hotels (Standard International): Boutique hotel group whose NYC properties (The Standard High Line, Standard East Village) operate iconic bar/nightlife venues (Le Bain, Boom Boom Room). Comparable to The Lure Group in NYC nightlife/hospitality, though anchored on lodging rather than standalone bars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Lure Group social profiles
Digital presenceThe Lure Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lure Group leadership team
Management profileNumber of profiles
The Lure Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Lure Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lure Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lure Group
What does The Lure Group do?
The Lure Group operates and manages a portfolio of nightlife, entertainment, and hospitality venues in New York City. Its flagship concepts are Clinton Hall, a hip multi-location beer hall and courtyard garden with 20+ rotating Supercraft beers on tap, creative gastropub food, and games; and Slate, a multi-level nightspot at 54 W 21st St featuring pool tables, cocktails, and a menu of upscale pizza and burgers. Revenue is driven by on-premise food and beverage sales across these venues.
Is The Lure Group a public or private company?
The Lure Group is a private company. It is classified as unknown and is currently operating.
When was The Lure Group founded?
The Lure Group was founded in 2012. It employs 101 to 250 people.
Where is The Lure Group based?
The Lure Group is headquartered in New York, United States, in the North America region.
How does The Lure Group make money?
One revenue line is on record: food and Beverage Sales.
Who are The Lure Group's main competitors?
Direct peers on record are TAO Group Hospitality, EMM Group, Gerber Group, Major Food Group, Merchants Hospitality Group, The ONE Group Hospitality, Catch Hospitality Group and Push Hospitality Group. Broad incumbents are Bowery Presents (AEG Presents) and The Standard Hotels (Standard International).
Does The Lure Group have an API?
No public API is recorded for The Lure Group.
What industry is The Lure Group in?
The Lure Group's product category is Hospitality & Nightlife Entertainment. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of CRANACAD, Cocktail Bars & Lounges. Its NAICS code is 722410 and its SIC code is 5810.