Solve Electrical

What Solve Electrical does

Solve Electrical is an Auckland-based industrial electrical services firm serving manufacturing, utilities, and infrastructure operators across New Zealand. Its offering spans four pillars: planned preventative maintenance (PPM) of plant electrical systems, custom machine builds and installations, machine automation (PLC and control panel work), and hazardous-area electrical services under the AS/NZS60079.14 competency standard. The firm differentiates on regulated scope: it is one of a limited pool of New Zealand providers holding both CMSE® Certified Machinery Safety Expert accreditation and AS/NZS60079.14 hazardous-area competency, alongside Master Electrician (MEQA) qualified staff.

The customer base is concentrated in industrial mid-market and enterprise accounts, with disclosed logos including Fulton Hogan, Fletcher Steel, Color Cote, Vector Wero, Watercare, Visy, Amcor, Sanitarium, McAlpine Hussmann, Steel & Tube, and TigerTurf. Project work includes bespoke decarbonisation-aligned builds such as an infrared oven system delivered for Color Cote and Fletcher Steel, and PPM-style engagements for water and FMCG sites. Go-to-market is project- and contract-led rather than transactional: revenues are generated through recurring maintenance agreements and discrete design-and-build commissions won via tender and reputation.

The business is privately held and founder-led by Tama Te Maipi, with Stewart Ashdown appointed Director and General Manager to support scaling and an electrician apprentice on the payroll. With a headcount in the single-digit range, the firm operates as a boutique specialist rather than a scaled contractor, monetising depth of credentialing and customer intimacy rather than volume.

Name

Solve Electrical

Legal name

Solve Electrical

Website

https://solveelectrical.co.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Solve Electrical is an Auckland-based industrial electrical services firm delivering planned preventative maintenance, custom machine builds, PLC automation, and hazardous-area electrical work (AS/NZS60079.14, CMSE®) to New Zealand manufacturing, utilities, and infrastructure enterprises.

Ownership category

akta.pro rank

Product category

Industrial Electrical Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Contracting (Commercial/Industrial) (IMAIABAC)

akta.pro secondary industry

Electrical Systems Maintenance (LV/MV, Switchgear, UPS) (BPABACAC)

Keywords

• Industrial electrical services
• Machine automation services
• Hazardous area electrical
• Electrical maintenance services
• Control panel building

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Electrical Services: Professional services revenue from electrical maintenance, machine builds and installations, machine automation, and hazardous areas work for industrial clients. Services are custom-tailored to client requirements, likely project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Solve Electrical is an industrial electrical services contractor providing planned preventive maintenance, machine builds and installations, machine automation, and hazardous area (explosive atmospheres) electrical services to industrial clients in Auckland, New Zealand. Services span the full lifecycle from electrical design and schematics (EPLAN/AutoCAD) through control panel building, PLC programming, installation, commissioning, and ongoing maintenance, delivered by CMSE® certified and MEQA Master Electrician qualified personnel.

Product overview

Solve Electrical is an industrial electrical services company offering four core service offerings: Electrical Maintenance (planned preventive maintenance, asset management, power distribution analysis), Machine Builds & Installations (plant upgrades, custom machine building, machinery moving), Machine Automation (automation engineering, control panel builds, machine integration, electrical schematics), and Hazardous Areas services (electrical design, installations, inspections, documentation for explosive atmospheres). These services are delivered as a unified portfolio of specialized capabilities, with the company serving as a single provider for all industrial electrical needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Maintenance Planned preventive maintenance (PPM) services for industrial electrical systems, including custom PPM schedules, asset management, troubleshooting, and power distribution analysis to minimize downtime and optimize equipment performance for industrial clients.
• Machine Builds & Installations Turnkey solutions for plant upgrades, custom machine building, equipment installation, and machinery moving, with CMSE® certified personnel ensuring compliance with safety standards for industrial clients.
• Machine Automation Automation engineering, control panel builds, machine integration, electrical schematics (EPLAN/AutoCAD), and machine safety solutions using internationally recognized CMSE® certification, with PLC programming across multiple brands to suit each application.
• Hazardous Areas Services Specialized electrical services for high-risk environments including hazardous area electrical design, installations, inspections, documentation, and classification, adhering to AS/NZS60079.14 standards for explosive atmospheres and governed by Worksafe NZ.

Quantifiable outcome

• 90% drop in fossil fuel use and 68% reduction in CO2 emissions achieved for Fletcher Steel through electric-infrared oven conversion
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Electrix: Electrix is a NZ-based electrical contracting and infrastructure services firm serving industrial, utility, and commercial clients. Directly comparable to Solve Electrical in industrial electrical services scope, though larger and broader in service range.

Broad incumbents

• Downer Group: Downer is a large ASX-listed infrastructure services company with significant electrical contracting operations across NZ and Australia. Serves similar industrial and utility clients with much broader scale and integrated capabilities.
• ABB: ABB is a global leader in electrification, automation, and machine safety solutions. Operates in the same industrial electrical and automation space as Solve Electrical, though at massive scale with proprietary products alongside services.
• Schneider Electric: Schneider Electric provides industrial automation, electrical distribution, and energy management solutions globally. Overlaps with Solve Electrical's machine automation and industrial electrical services, though Schneider is predominantly a product and platform company.
• Siemens: Siemens provides industrial automation, electrical equipment, and digitalization solutions globally. Their industrial services and automation portfolios overlap with Solve Electrical's machine automation and control panel building offerings.

Emerging players

• Rockwell Automation: Rockwell Automation is a global industrial automation and PLC programming specialist. Comparable to Solve Electrical's machine automation and PLC programming service line, though they focus on platforms and software rather than on-site contracting.

Regional players

• Eliot Sinclair: Eliot Sinclair is a NZ multi-discipline engineering consultancy offering electrical, fire, and mechanical engineering services. Comparable to Solve Electrical in providing industrial electrical services within NZ, though with a broader engineering services scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/solveelectrical
• LinkedInlinkedin.com/company/solveelectrical

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solve Electrical