What Sim Institute does

Sim Institute is a privately held developer of browser-based business simulation games used for experiential learning across corporate training, universities, and high schools. Founded by Dr. Tim Rogmans after a career in strategy consulting and business education, the company has built a portfolio of 12+ award-winning simulations covering sustainability management (Net Zero, Net Positive Hospitality, CELL, Sustainable Supply Chain), circular economy (Fashion Forward), healthcare management (Hospital Operations), human resources (People Analytics), macroeconomics (Econland), international business (Market Entry), business essentials (Coffee Shop Inc.), and change management (Trailblazer). The simulations are hosted on the Forio platform and accessed via username/password, with instructor dashboards, customizable parameters, team-play, and AI-generated feedback features added progressively through 2025-2026.

The company monetizes through per-user subscription licenses — academic pricing ranges from $10 to over $50 per user for typically 3-month unlimited-play periods, while corporate and executive training pricing is approximately three times higher. Distribution combines direct sales (Calendly-scheduled demos, free trials, self-serve), channel partnerships (Harvard Business Publishing for university sales, AACSB for faculty development workshops), and co-development alliances with domain authorities such as the International Hospital Federation / Geneva Sustainability Centre (CELL) and the World Sustainable Hospitality Alliance (Net Positive Hospitality). The company received its first disclosed funding from Loyal VC in April 2024, and its simulations are used by hundreds of organizations and over 100,000 learners annually across North America, Europe, Asia-Pacific, the Middle East, and India.

Name

Sim Institute

Legal name

Sim Institute

Website

https://siminstitute.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Sim Institute develops browser-based business simulation games covering sustainability, healthcare, HR, economics, and management for experiential learning. It serves universities, corporations, and high schools globally via subscription licenses distributed directly and through Harvard Business Publishing.

Ownership category

akta.pro rank

Product category

Educational Simulation Software

NAICS

Professional and Management Development Training (611430), Software Publishers (5132), Business Schools and Computer and Management Training (6114)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Simulation, Scenario & Serious Games Design (EDAGAKAH)

akta.pro secondary industries

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), Simulation-Based Learning & Virtual Labs (EDAGAEAG)

Keywords

• Business simulation games
• Experiential learning software
• Corporate training simulations
• Educational simulation platform
• Sustainability management training

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Simulation License Sales: License fees per user for simulation access. Most licenses provide unlimited play for one user for the duration of the license period (e.g., 3 months). Sold directly and through Harvard Business Publishing for universities.
2. Academic Licensing: License fees for academic use ranging from $10 to over $50 per user. Executive education and corporate training pricing typically 3x higher.
3. Workshop & Training Services: 2-hour online workshops for faculty on selecting and teaching with simulation games. AACSB course on Teaching with Business Simulation Games.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sim Institute develops and sells browser-based business simulation games used for experiential learning in corporate training and academic settings. The portfolio includes 12+ award-winning simulations covering sustainability, macroeconomics, healthcare management, HR, international business, circular economy, supply chain, and change management. Simulations are sold via per-user subscription licenses through direct sales to enterprises and through Harvard Business Publishing to universities, with optional AI-generated feedback and team play features.

Product overview

Sim Institute offers a portfolio of 12 award-winning business simulation games for experiential learning. The simulations cover diverse business disciplines including sustainability management, circular economy, healthcare management, human resources, macroeconomics, international business, supply chain management, and change management. Target audiences include corporations, universities, and high schools. Simulations are available in multiple languages and through distribution partners including Harvard Business Publishing. The portfolio includes standalone simulations that can be played individually or in teams, both face-to-face and online. Several simulations incorporate AI-generated feedback features. Key products include Net Zero (hotel emissions reduction), Fashion Forward (circular economy in fashion), Hospital Operations (healthcare management), Coffee Shop Inc. (business essentials), Market Entry (international business strategy), Econland (macroeconomics), CELL (hospital sustainability), and Trailblazer (change management).

Differentiator

Problem solved

Functional benefit

Products and services

• Net Zero Sustainability Management Simulation where learners lead an emission reductions program at a city-center hotel. Players reduce emissions by 50% over 7 years while optimizing financial performance across hotels in New York, London, or Singapore. Used by universities and corporate training programs.
• People Analytics HR Management Simulation where students take on the role of Human Resources Director for a customer support call center with 500 agents and 25 team leaders, making HR decisions over 5-7 years to enhance customer satisfaction while managing costs.
• Fashion Forward Circular Economy Simulation where learners manage the Design, Manufacturing and Retail activities of a fast fashion company for 5 years, moving towards circularity while reducing waste and growing profitability.
• Hospital Operations Healthcare Management Simulation where students manage a 250-bed general hospital with 1250 staff, making decisions about investment projects, policies and procedures, and staff and rewards to improve patient experience and operational performance.
• Coffee Shop Inc. Business Essentials Simulation where students manage and grow a coffee shop business through three levels of increasing complexity, covering Marketing, HR, and Operations decisions in a changing external environment.
• Market Entry International Business Simulation where learners manage the international strategy and operations of a chain of casual dining restaurants for 6 years, selecting attractive markets, choosing entry modes, and making local market decisions.
• Econland Macroeconomics Simulation that brings economics to life by having students make monetary and fiscal policy decisions for a fictional country, with the goal of maximizing economic well-being of citizens. Version 2 includes AI Advisor and multi-scenario replay.
• Sustainable Supply Chain Supply Chain Simulation where students play the role of a supply chain manager for a multinational company producing personal care products (liquid soaps, shampoos, conditioners, shower gel), optimizing sustainability and quality ratings alongside financial results over 5 years.
• CELL (Carbon Emissions Learning Lab) Hospital Sustainability Simulation developed with the Geneva Sustainability Centre of the International Hospital Federation, where healthcare executives manage a hospital towards reducing greenhouse gas emissions in line with Paris Agreement objectives.
• Net Zero High School Sustainability Simulation for High School where students manage an emissions reduction program at their own school, learning about climate change and sustainable actions over a 5-10 year period.
• Net Positive Hospitality Responsible Management Simulation developed with the World Sustainable Hospitality Alliance, where learners manage a hotel for 7 years to maximize progress towards Net Positive Hospitality across People, Planet, Place and Prosperity (4Ps) impact areas.
• Trailblazer Change Management Simulation where participants step into the role of a project lead learning to influence and navigate dynamic stakeholder relationships, with the goal of convincing 24 managers to adopt new organizational processes and ways of working.

Quantifiable outcome

• Over 100,000 learners use simulations annually
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Harvard Business Publishing (Harvard Business Impact)coreChannel Partner/ Reseller/ DistributorSimulations distributed through Harvard Business Impact for universities and colleges. Includes Net Zero, Coffee Shop Inc, Market Entry, Fashion Forward, Net Positive Hospitality, Hospital Operations, CELL, and Sustainable Supply Chain.
• AACSB InternationalcoreGTM or Marketing PartnerCourse 'Teaching with Business Simulation Games' offered through AACSB. Also organizes Business Simulation Games Workshop (May 2026). Partnership for faculty development and industry recognition.
• International Hospital FederationcoreStrategic or Co-development PartnerCo-development partner for Carbon Emissions Learning Lab (CELL) simulation. Partnership with Geneva Sustainability Centre of the International Hospital Federation for healthcare sustainability training.
• Geneva Sustainability CentrecoreStrategic or Co-development PartnerPart of International Hospital Federation. Co-developed CELL (Carbon Emissions Learning Lab) simulation for hospital sustainability and decarbonization training.
• World Sustainable Hospitality AlliancecoreStrategic or Co-development PartnerCo-developed Net Positive Hospitality simulation in collaboration with the World Sustainable Hospitality Alliance. Supports hospitality industry sustainability training.
• Indian School of Business (ISB)minorStrategic or Co-development PartnerListed as valued partner. Nature of partnership involves simulation distribution and/or collaborative development for Indian market.
• FifreedomtodayminorOthersPartnership announced March 17, 2025. Details of partnership scope not specified in available sources.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Realizeit: Realizeit is an adaptive learning platform with simulation-style capabilities used in corporate training and higher education. It intersects with Sim Institute in AI-driven personalized learning for management and professional development.

Direct peers

• Smartsims: Smartsims is known for the BizCafe and other business simulations adopted in business school curricula. It competes with Sim Institute on experiential learning, simulation-based decision making and academic licensing.
• Marketplace Simulations: Marketplace Simulations delivers business strategy simulations widely used in undergraduate and graduate business programs. It overlaps with Sim Institute on simulation-based learning, curriculum-aligned business games, and per-user academic licensing.
• StratX Simulations: StratX Simulations delivers business strategy simulations used in executive education and corporate training. It overlaps with Sim Institute on experiential strategy learning, multi-year licensing, and corporate segment focus.
• GoVenture: GoVenture produces entrepreneurship, business, and life-skills simulations used in high schools, colleges, and corporate training. Its breadth across K-12, higher education and corporate training makes it a close comparable to Sim Institute's three-segment go-to-market.
• Capsim: Capsim is one of the longest-established providers of business simulations for business schools and corporate training (e.g., Capstone, Foundation, MKS). It directly competes with Sim Institute in the academic and corporate experiential learning market with a comparable subscription-license model.
• Interpretive Simulations: Interpretive Simulations develops business simulations such as StratSim and MicroBus that are widely deployed in business schools. It directly overlaps with Sim Institute's value proposition of experiential, multi-round strategy simulations for higher education.
• Stukent: Stukent provides marketing and business simulations (e.g., Mimic Pro, Social Media Marketing Sim) used by universities and corporate trainers. It is comparable to Sim Institute in distribution model (per-user academic licenses) and target buyers (business educators and corporate L&D).

Others

• Forio: Forio is the simulation hosting platform on which Sim Institute's browser-based simulations run. As platform/technology enabler and home to many competing simulation authors, it is an ecosystem participant rather than a direct competitor.

Broad incumbents

• Harvard Business Publishing Education: Harvard Business Publishing Education is both Sim Institute's largest distribution channel and a publisher of its own cases and simulations. It is the broader incumbent in business learning content with overlapping simulations for higher education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbkzjDV9lJ49XNwOhKyunpw
• LinkedInlinkedin.com/company/sim-institute
• Facebookfacebook.com/siminstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sim Institute