Lendrum Wheels Ltd.

What Lendrum Wheels Ltd. does

Lendrum Wheels Ltd., operating as Lendrum Spinning Wheels, is a privately held Canadian craft manufacturer founded in 1976 by mechanical engineer Gord Lendrum in Ontario. The company designs, hand-builds, and sells folding wooden spinning wheels in maple, cherry, and walnut, with a modular accessory ecosystem spanning Regular, Fast, Plying, and Very Fast flyers (offering 12:1, 15:1, 17:1, and 44:1 ratios), interchangeable bobbins, Mothers of All, lazy kates, drive bands, footman connectors, and tension hardware. Roughly 15,000 wheels have been produced cumulatively across 50 years from a single Carleton Place, Ontario workshop, with current lead times of at least 8 weeks reflecting handcrafted production capacity constraints.

The business generates revenue primarily through direct-to-consumer sales on its Shopify-powered e-commerce storefront, shipping to Canada, the United States, and (for VAT-registered wholesale buyers) most European jurisdictions. A secondary wholesale channel operates through long-tenured retail partners including Romni Wools in Toronto. Complete wheel sets price from $1,530 to $2,244 CAD and aftermarket parts from $3.57 to $331.50 CAD, with all pricing in pay-as-you-go unit terms. Marketing is conducted through organic Facebook and Instagram channels, Shopify SEO, and email, with no disclosed paid acquisition or institutional investment.

At the end of 2025, ownership transitioned from founder Gord Lendrum to mechanical engineer James and his wife, the first succession in the company's history. The company operates with a small team (as self-disclosed in its FAQ) and has paused new North American distributor applications while pursuing a measured European B2B expansion.

Name

Lendrum Wheels Ltd.

Legal name

Lendrum Spinning Wheels

Website

https://lendrumwheels.ca

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Lendrum Wheels Ltd. is a Canadian manufacturer of handcrafted wooden spinning wheels founded in 1976, serving hand spinners and fiber artists globally via direct e-commerce and select retail partners, with a modular spare-parts ecosystem supporting long-term customer relationships.

Ownership category

akta.pro rank

Product category

Handcrafted Spinning Wheels

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Sewing Machine & Serger Retail (CRALADAD)

akta.pro secondary industry

Yarn, Knitting & Crochet Shops (CRALADAC)

Keywords

• Wooden spinning wheels
• Fiber arts equipment
• Handcrafted spinning tools
• Textile crafting supplies
• Spinning wheel accessories

Headquarters

HQ city

Carleton Place

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time sales of spinning wheels, accessories, and spare parts through company Shopify storefront. Products include Base Sets and Complete Sets in multiple wood types (Maple, Cherry, Walnut).
2. Wholesale/Distributor Sales: Sales to retail partners (e.g., Romni Wools) and distributors at wholesale pricing. North American distributor applications currently on hold.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lendrum Wheels Ltd. manufactures and sells handcrafted wooden spinning wheels and a full ecosystem of related parts and accessories, made in Canada from Maple, Cherry, and Walnut hardwoods. The product line includes folding spinning wheels offered as Base Sets or Complete Sets, along with multiple flyer systems (Regular, Fast with 12:1/15:1/17:1 ratios, and Plying), bobbins, Mother of All assemblies, Lazy Kates, drive bands, footman connectors, and a wide range of replacement spare parts. Sales are conducted direct-to-consumer through a Shopify storefront, with a wholesale and distributor network serving North America and (planned) European B2B customers.

Product overview

Lendrum Wheels Ltd. is a Canadian manufacturer of handcrafted wooden spinning wheels and related accessories, founded in 1976. The product portfolio centers on spinning wheels available in maple and cherry wood variants, offered as either complete sets (including flyer assemblies, bobbins, lazy kate, and drive bands) or base sets (wheel and essential components). The ecosystem includes three distinct flyer systems: the Regular Flyer with 12:1, 15:1, and 17:1 ratios; the Fast Flyer for faster spinning; and the Plying Head for plying yarn or spinning bulky threads. Supporting accessories include bobbin types (regular, plying, and very fast flyer variants), Mother of All assemblies, Lazy Kate tensioned holders, drive bands in multiple sizes, and replacement components such as bushings, tension knobs, footman connectors, and threading hooks. The company also offers a limited 50th Anniversary Cherry Spinning Wheel line in 2026. Spare parts are organized into Head Parts (bobbins, flyers, MOA assemblies) and Treadle and Drive Parts (drive bands, footman connectors, bushings, inserts, bolt knobs).

Differentiator

Problem solved

Functional benefit

Products and services

• Spinning Wheels Beautifully designed wooden spinning wheels crafted in Canada, featuring folding design with double or single treadle options. Targeted at hand spinners and fiber artists who want high-quality, durable equipment.
• 50th Anniversary Cherry Spinning Wheel Limited 2026 anniversary edition cherry wood spinning wheel with brass name plate and custom engraving option, special serial number, and manufacturing date. Available in Base Set and Complete Set configurations. For collectors and dedicated Lendrum enthusiasts.
• Regular Flyer Standard flyer that works with the regular Mother of All and regular Bobbin. Replacement part for Lendrum spinning wheels.
• Fast Flyer Flyer with ratios of 12:1, 15:1, and 17:1 that fits the regular Mother of All. Provides versatile spinning speeds for hand spinners.
• Plying Flyer Flyer for the Plying Head. Will not fit in the Regular Mother of All. For dedicated plying operations.
• Plying Head Large head for plying that easily attaches to the wheel frame for spinning large bulky threads or plying three regular bobbins onto one. Includes one plying bobbin and one large drive band.
• Regular Bobbin Bobbin that fits the Regular Flyer and Fast Flyer, also compatible with old style flyer with fixed hooks. Available in Maple, Cherry, and Walnut woods.
• Plying Bobbin Bobbin designed for use with the Plying Head. Available in Maple, Cherry, and Walnut woods.
• Bobbin - Very Fast Flyer (44:1) Bobbin with 44:1 ratio to fit the very fast flyer head for the folding wheel. For fine, high-twist spinning.
• Mother of All - Regular Support head for the regular and fast flyers. Comes with tension knob and threading hook.
• Mother of All - Plying Support head for the Plying Flyer. Comes with tension knob.
• Lazy Kate - Regular Tensioned lazy kate designed for plying yarn. Available in maple, cherry, and walnut wood finishes.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Romni WoolscoreChannel Partner/ Reseller/ DistributorLong-term retail partner based in Toronto since the early years of the business (around 1976-1981). Romni Wools was the first retail shop to carry Lendrum spinning wheels and has remained a partner for over 40 years.
• Handcraft Wools (Ted Carson)minorChannel Partner/ Reseller/ DistributorWorkshop partner who took Lendrum wheels on the road for demonstrations and spinning workshops. This arrangement helped build the Lendrum name and reputation in the spinning community.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Lendrum Spinning Wheels online store. Shopify processes payments, manages inventory, and handles order fulfillment for direct-to-consumer sales.
• Shopify (Payment Processing)coreTechnology or IntegrationShopify payment processor collects payment information (bank account, credit/debit card, billing address) to process customer payments and fulfill orders.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ashford Handicrafts: New Zealand-based manufacturer and global retailer of handcrafted spinning wheels, looms, and fiber arts equipment. Closest direct competitor to Lendrum with similar product breadth, premium positioning, and DTC-plus-distributor model targeting hand spinners worldwide.
• Louet: Dutch manufacturer of spinning wheels, weaving looms, and fiber processing equipment. Comparable product line (spinning wheels with multiple ratios) and similar premium positioning. Already serves the same European customer base that Lendrum is planning to expand into.
• Merlin Tree Handspinners: US-based manufacturer of custom spinning wheels. Comparable small-batch craft manufacturing model and similar focus on premium handcrafted wheels for fiber artists.
• Spinolution: US-based manufacturer of spinning wheels with similar focus on precision-engineered, multi-ratio wheels. Comparable target customer of hand spinners seeking high-quality mechanical spinning equipment.
• HansenCrafts: US-based small-batch manufacturer of spinning wheels with similar focus on quality craftsmanship and premium positioning. Comparable target customer of dedicated hand spinners seeking durable, well-engineered equipment.
• Clemes & Clemes: US-based manufacturer of spinning wheels and fiber arts equipment with comparable handcrafted product approach and similar target customer base of hand spinners.
• Kromski: Polish manufacturer of spinning wheels, looms, and fiber arts equipment with comparable product breadth. Direct competitor in the European market with similar wooden wheel craftsmanship and multi-ratio flyer systems.
• Schacht Spindle Company: US-based manufacturer of spinning wheels, looms, and accessories with comparable product line (folding wheels, double treadle, multi-ratio flyers) and similar target audience of hand spinners and fiber artists. Closest North American competitor to Lendrum.
• Majacraft: Australian/New Zealand manufacturer of high-end spinning wheels and fiber tools. Comparable premium positioning and similar focus on handcrafted wooden wheels for serious fiber artists.

Regional players

• Romni Wools: Toronto-based yarn and fiber arts retailer and long-term Lendrum retail partner (40+ years). While primarily a yarn/knitting retailer rather than wheel manufacturer, they are directly comparable as a distribution channel and customer touchpoint within the Canadian hand spinning market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61586075201085
• Instagraminstagram.com/lendrumspinning?igsh=MXFxcTNkeHl6NzAwZA%3D%3D&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lendrum Wheels Ltd.