CDM PARTNERS LTD

What CDM PARTNERS LTD does

CDM Partners Limited is a Columbus, Ohio-based, founder-led consulting firm founded in 2018 that delivers leadership development, executive coaching, and strategic planning advisory services, primarily to Ohio-based government agencies, nonprofits, and mid-market and enterprise companies. The firm operates as an authorized Wiley Everything DiSC partner and resells the Catalyst-based assessment portfolio — Everything DiSC Workplace ($73.50+ per seat base), Management and Agile EQ add-ons (each from $49.00 per seat), and the newly launched Worksmart manager training modules (April 2025) — while also incorporating Korn Ferry's Emotional and Social Competency Inventory 360 into its coaching and cohort engagements.

The product mix pairs transactional, productized assessment sales through a self-serve e-commerce storefront with high-touch, multi-month professional services: 6-to-12-month leadership development cohorts serving up to 10 leaders per organization, individual executive coaching engagements, Everything DiSC facilitator certification programs, and strategic planning and board governance facilitation. Pricing follows a per-seat, pay-as-you-go model for assessments with quantity-tier volume discounts, while services are engagement-based with custom scoping delivered in person at client sites.

The business is small (1-10 employees, founder David Mustine plus partner Leah Winkler), privately held with no disclosed external funding, and operates a hybrid go-to-market spanning product-led e-commerce, direct enterprise sales, and community-led certification. Distribution is regional, anchored by Ohio-centric government and enterprise relationships including Muskingum Watershed Conservancy District, JobsOhio, Central Ohio Transit Authority, American Electric Power, and Davey Tree Expert Company.

Name

CDM PARTNERS LTD

Legal name

CDM Partners Limited

Website

https://cdmpartnersltd.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

CDM Partners Limited is a Columbus, Ohio-based consulting firm that delivers Everything DiSC-based leadership development, executive coaching, and strategic planning services to Ohio government agencies, nonprofits, and mid-market and enterprise companies, supplemented by a self-serve e-commerce channel for DiSC assessments.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Everything DiSC Assessment Sales: Sale of Everything DiSC assessment licenses on the Catalyst platform. Customers purchase individual or bulk assessments with quantity-based volume pricing. Workplace assessments start at $73.50, Management and Agile EQ add-ons at $49.00 each.
2. Coaching Services: Multi-month coaching engagements for leaders focusing on goal clarification, leadership plans, and accountability. Uses Korn Ferry's Emotional and Social Competency Inventory 360 Assessment and leadership models.
3. Leadership Development Cohorts: 6-to-12-month cohort programs engaging up to 10 leaders per organization. Combines Everything DiSC workshops, Korn Ferry 360 assessments, facilitated group meetings, and coaching sessions conducted in person at client locations.
4. Certification Programs: Certification training for individuals and organizations to become Everything DiSC practitioners, enabling them to facilitate DiSC experiences independently.
5. Strategic Planning & Board Governance Facilitation: Consulting services including interviews, team facilitation, and stakeholder engagement for strategic planning and board governance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

CDM Partners Limited is an authorized Everything DiSC partner and consulting firm that sells Everything DiSC assessment-based learning products through the Wiley Catalyst platform and delivers related leadership development cohort programs, executive coaching, DiSC certification training, and strategic planning facilitation services to organizations. The firm combines proprietary third-party psychometric tools with hands-on consulting engagements for Ohio-based government agencies, nonprofits, and enterprises.

Product overview

CDM Partners Limited offers a portfolio of Everything DiSC assessment-based learning products delivered through the Wiley Catalyst platform. The core product is Everything DiSC Workplace on Catalyst, a base assessment experience priced from $73.50. Two add-on modules extend the base: Everything DiSC Agile EQ ($49.00) and Everything DiSC Management ($49.00), each available as 10-credit add-ons requiring the Workplace assessment as a prerequisite. All three products function as online assessments where learners create accounts, complete behavioral questionnaires, and receive personalized insights. The company also provides professional services including Everything DiSC certification training, Leadership Development Cohorts incorporating Everything DiSC workshops and Korn Ferry assessments, and individual coaching services. Everything DiSC Worksmart is a newly launched (April 2025) collection of five one-hour management training modules extending DiSC into daily application.

Differentiator

Problem solved

Functional benefit

Products and services

• Everything DiSC Workplace on Catalyst Assessment-based learning experience that helps participants discover their DiSC style, deepen self-understanding, learn to build better workplace relationships, and access real-time tips for more effective interactions. Sold via Buy Now page with per-seat volume pricing from $73.50.
• Everything DiSC Agile EQ on Catalyst Add-on experience that teaches participants to read the emotional and interpersonal needs of a situation and respond accordingly by combining personalized DiSC insights with active emotional intelligence development. Priced from $49.00 per learner.
• Everything DiSC Management on Catalyst Add-on experience designed to prepare anyone in a management role to engage, motivate, and develop their people by combining DiSC with personalized management insights. Priced from $49.00 per learner.
• Everything DiSC Worksmart Ready-to-use collection of five one-hour training modules applying DiSC to common management challenges with personalized insights, topic-specific understanding of direct reports' needs, and always-on action planning tools.
• Everything DiSC Certification Certification program that prepares facilitators to deliver the Everything DiSC personality model assessment powered by nearly 50 years of research, enabling organizations to implement DISC assessments independently.
• Leadership Development Cohort 6-to-12-month program engaging up to 10 leaders per organization, incorporating Everything DiSC workshops, Korn Ferry's Emotional and Social Competency Inventory 360, facilitated group meetings, and coaching sessions delivered in person at client locations.
• Coaching Services Multi-month coaching engagements for leaders focusing on goal clarification, leadership plans, accountability, and use of Korn Ferry's Emotional and Social Competency Inventory 360 Assessment and leadership models.
• Strategic Planning and Board Governance Facilitation Consulting services including interviews, team facilitation, and stakeholder engagement to support organizational strategic planning and board governance processes.

Quantifiable outcome

• 97% satisfaction rating for Everything DiSC learning experience
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Wiley Everything DiSCcoreTechnology or IntegrationCDM Partners is an authorized Everything DiSC partner, offering the full suite of Everything DiSC assessments and Catalyst learning platform. This partnership enables CDM to provide certification, implementation, and facilitation services for Everything DiSC solutions to their clients.
• Korn FerrycoreTechnology or IntegrationCDM Partners leverages Korn Ferry's Emotional and Social Competency Inventory 360 Assessment as part of their coaching and leadership development programs, combining it with DiSC assessments and leadership models.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DDI (Development Dimensions International): Global leadership and talent development firm selling assessments, leadership pipelines, and facilitation training to large enterprises. Competes with CDM in the leadership development and certification space, with substantially more scale and proprietary IP.
• Korn Ferry: Global organizational consulting firm whose ESCI 360 assessment is used by CDM in its coaching and cohort programs. Comparable as a leadership/executive coaching provider to enterprise clients, but operates as a much larger incumbent that could also compete directly with CDM.
• The Ken Blanchard Companies: Long-established leadership and management training company offering assessment-based programs (SLII, Lead Across Generations) to organizations globally. Comparable to CDM in that it sells assessment-driven leadership development to enterprise and mid-market buyers, but operates at far larger scale and with proprietary content.
• FranklinCovey: Global training and consulting firm offering The 7 Habits, Leadership Greatness, and other cohort-based leadership programs to enterprises and government entities. Overlaps with CDM in leadership development, executive coaching, and government/public-sector client base.
• Center for Creative Leadership (CCL): Research-backed leadership development provider offering cohort programs, 360-degree assessments, and executive education. Highly comparable to CDM's cohort + Korn Ferry 360 model, though at a significantly larger institutional scale.

Direct peers

• PDA International (Personality Development Associates): Authorized Everything DiSC partner offering DiSC-based training, certification, and consulting to organizations. Most directly comparable to CDM in product mix (DiSC assessments + facilitation + certification), at a similar small-to-mid scale.
• Marston Communications: Consulting and training firm specializing in DISC-based communication, sales, and leadership workshops. Closely comparable in methodology and product (DISC assessments + applied workplace training), and a competing authorized Wiley Everything DiSC facilitator.
• PDI (People Development Institute) / Integro Leadership Institute: Mid-sized leadership development and DiSC-focused consultancy offering workshops, certification, and coaching services. Comparable operating model to CDM: assessment-led products, facilitator training, and cohort-based leadership programs.

Regional players

• Atman Group / Element Three: Regional Midwest-based marketing, leadership, and culture consultancies that combine coaching with assessment-driven programs for mid-market clients. Comparable in scale and geography to CDM, though broader in service mix.

Others

• Wiley Everything DiSC (Authorized Partner Network): Wiley's Everything DiSC program is the platform CDM resells and certifies. Other authorized DiSC partners — and the broader Everything DiSC facilitator ecosystem — are the most direct channel competitors for assessment sales and certification revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cdm-partners-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDM PARTNERS LTD