MyTours.City

What MyTours.City does

MyTours.City is a privately held travel technology company, founded in 2023 and headquartered in Dubai, United Arab Emirates. The company operates a mobile-first audio guide platform that delivers self-paced, multilingual city tours to individual travelers and tourists worldwide. Its core product is a free mobile application available on iOS and Android, providing audio guides for 75+ cities across North America, Europe, Asia, the Middle East, Africa, Oceania, and South America. The platform leverages geolocation, maps, images, and audio content to enable flexible city exploration without the constraints of group tours, schedules, or preset routes. Content is currently available in five languages: English, Spanish, French, Italian, and Portuguese, covering historical curiosities, architecture, transport tips, gastronomy recommendations, and lesser-known local spots organized into 1-day, 3-day, and 5-day itineraries.

The company's technology stack centers on native iOS and Android applications distributed through the Apple App Store and Google Play Store, supplemented by a multilingual SEO-optimized website. The product is delivered on a product-led growth model, relying on organic social media presence (TikTok and Instagram) and app store discovery for user acquisition, with no enterprise sales channel identified. MyTours.City is led by co-founder Wilfredo Rivero, with a team of 1-10 employees and no institutional funding or parent company disclosed in the available data.

The business model is marketed as free to users, with no explicit pricing tiers, subscription plans, or advertising disclosed in the source material. The privacy policy references potential subscription processes and credit card information collection, which may indicate future monetization plans, but as of the available data, the company operates without a clearly articulated revenue stream. This positions MyTours.City as an early-stage, bootstrapped product in the competitive travel and tourism technology sector, with its primary value proposition being accessible, flexible, and multilingual audio-guided city exploration for independent travelers.

Name

MyTours.City

Website

https://mytours.city

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

MyTours.City is a Dubai-based travel technology company offering a free multilingual mobile app with self-paced audio city guides for 75+ destinations, targeting independent travelers and tourists worldwide across five languages.

Ownership category

akta.pro rank

Product category

Travel Audio Guides

NAICS

Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

akta.pro secondary industries

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ), Architecture & Urban Design Tours (THAJAAAD), Photography & Scenic Viewpoint Tours (THAJAAAI), Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• City audio guides
• Self-guided tours
• Multilingual travel app
• City sightseeing
• Travel mobile applications

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Content production, Infrastructure

Revenue model

1. Freemium Audio Guides: Free audio guides as the primary product offering. Revenue generation mechanism not explicitly disclosed in available sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MyTours.City provides a free mobile application (iOS and Android) that delivers self-paced multilingual audio city guides for 75+ destinations worldwide. Each guide includes historical information, transport tips, gastronomy recommendations, and insider stories about famous landmarks and hidden gems, with content available in English, Spanish, French, Italian, and Portuguese. Users explore cities independently without group schedules, preset routes, or guide bookings.

Product overview

MyTours.City is a free multilingual travel platform providing self-paced audio guides for 76+ cities worldwide. The product portfolio centers on the MyTours.City Mobile Application (available on iOS and Android), which delivers city-specific audio guides containing historical information, transport tips, gastronomy recommendations, and insider stories. The core offering is the City Audio Guides, which cover famous tourist spots and hidden gems, organized into 1-day, 3-day, and 5-day itineraries. The platform operates on a free-to-user model with apps distributed through the Apple App Store and Google Play Store.

Differentiator

Problem solved

Functional benefit

Products and services

• MyTours.City Mobile App A free native mobile application (iOS and Android) that delivers self-paced multilingual audio city guides for 75+ destinations worldwide, with offline playback, geolocation, maps, and curated content covering historical facts, transport tips, gastronomy, and hidden gems. Aimed at individual leisure travelers and tourists.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/mytours-city

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyTours.City