Rodney Scotts BBQ
Rodney Scott's BBQ is a whole hog barbecue restaurant in Homewood, Alabama, founded in 2019 by James Beard Award-winning pitmaster Rodney Scott, serving consumers through dine-in, catering, online ordering, and merchandise channels.
- Company typePrivate
- Founded2019
- HeadquartersHomewood, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rodney Scotts BBQ does
Rodney Scott's BBQ, operating under the legal name Rodney Scott's Whole Hog BBQ, is a privately held, for-profit restaurant company founded in 2019. The company operates a single brick-and-mortar location in Homewood, Birmingham, Alabama, specializing in whole hog barbecue prepared using techniques associated with founder and pitmaster Rodney Scott, a James Beard Award winner. The restaurant serves individual consumers and event clients through dine-in service, online ordering, and catering, with secondary revenue from branded merchandise and gift cards.
The core product is whole hog barbecue served in a full-service restaurant format, with menu execution tied to Rodney Scott's proprietary cooking process and recipe base. The underlying operation is operationally simple and labor-intensive, with a headcount of 101-250 employees supporting food preparation, front-of-house service, catering logistics, and merchandise fulfillment. Distribution is concentrated at the single Homewood location, with the catering and online ordering channels extending reach beyond the physical footprint.
The business model generates revenue through five streams: on-premise dining, online ordering (off-premise), catering for events and groups, branded merchandise, and gift card sales. The company is privately held with no disclosed funding rounds and no public revenue figures. Recent national recognition includes designation as a Food & Wine 2025 Global Tastemaker and inclusion in Southern Living's Top 50 BBQ Joints.
Rodney Scotts BBQ firmographics
Firmographics- Name
- Rodney Scotts BBQ
- Legal name
- Rodney Scott's Whole Hog BBQ
- Website
- https://rodneyscottsbbq.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rodney Scott's BBQ is a whole hog barbecue restaurant in Homewood, Alabama, founded in 2019 by James Beard Award-winning pitmaster Rodney Scott, serving consumers through dine-in, catering, online ordering, and merchandise channels.
- Ownership category
- akta.pro rank
Rodney Scotts BBQ industry classification
Industry- Product category
- Barbecue Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- BBQ & Smokehouse Fast Casual (THAFABAH)
Keywords
Where Rodney Scotts BBQ is headquartered
LocationHeadquarters
- HQ city
- Homewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rodney Scotts BBQ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Restaurant Dining: Direct revenue from dine-in customers at restaurant locations. Customers purchase smoked meats, sides, and beverages on-site. Operating daily from 11 AM to 9 PM.
- Online Ordering: Digital ordering channel allowing customers to place orders online for pickup at restaurant locations.
- Catering Services: Off-site catering for events and gatherings. Dedicated catering menu available for large orders.
- Merchandise and Gift Cards: Sale of branded merchandise including apparel and accessories. Gift cards sold for use at any location.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Rodney Scotts BBQ product offering
Product offeringCore offering
Rodney Scotts BBQ operates a whole hog barbecue restaurant in Homewood, Alabama, serving traditional Southern pit-smoked meats to individual diners. The business complements its dine-in service with online ordering, event catering, branded merchandise, and gift cards.
Product overview
Rodney Scott's Whole Hog BBQ operates as a single-location whole hog barbecue restaurant concept in Homewood, Birmingham, Alabama. The company offers a unified dining experience centered on whole hog barbecue, supplemented by online ordering for pickup, catering services for events, branded gift cards, and merchandise. The product portfolio consists of the core restaurant service as the primary offering, with digital ordering, catering, gift cards, and merchandise as supporting services.
Differentiator
Problem solved
Functional benefit
Products and services
- Rodney Scotts BBQ Restaurant (Dine-In)
- Online Ordering
- Event Catering
- Gift Cards
- Rodney Scott's Branded Merchandise
Companies that use Rodney Scotts BBQ
Customer profileSegments2 records
Ideal customer profiles2 records
Rodney Scotts BBQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rodney Scotts BBQ partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Rodney Scotts BBQ competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rodney Scotts BBQ social profiles
Digital presenceRodney Scotts BBQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodney Scotts BBQ leadership team
Management profileNumber of profiles
Profiles1 record
Rodney Scotts BBQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodney Scotts BBQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodney Scotts BBQ
What does Rodney Scotts BBQ do?
Rodney Scotts BBQ operates a whole hog barbecue restaurant in Homewood, Alabama, serving traditional Southern pit-smoked meats to individual diners. The business complements its dine-in service with online ordering, event catering, branded merchandise, and gift cards.
Is Rodney Scotts BBQ a public or private company?
Rodney Scotts BBQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rodney Scotts BBQ founded?
Rodney Scotts BBQ was founded in 2019. It employs 101 to 250 people.
Where is Rodney Scotts BBQ based?
Rodney Scotts BBQ is headquartered in Homewood, United States, in the North America region.
How does Rodney Scotts BBQ make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are online Ordering, catering Services and merchandise and Gift Cards.
Does Rodney Scotts BBQ have an API?
No public API is recorded for Rodney Scotts BBQ.
What industry is Rodney Scotts BBQ in?
Rodney Scotts BBQ's product category is Barbecue Restaurants. Its primary akta.pro industry code is THAFABAH, BBQ & Smokehouse Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.