The Peterboro

What The Peterboro does

The Peterboro is a privately held, single-location casual contemporary restaurant that opened in spring 2016 at 420 Peterboro in Detroit's Historic Chinatown (Midtown Detroit, MI 48201). The core offering is American-influenced Chinese fare paired with an extensive bar program featuring signature house cocktails (e.g., the Paper Plane) and classic cocktails; the menu includes items such as General Tso's Chicken, cheeseburger spring rolls, and Sapporo beer specials. The restaurant operates dine-in service on a limited weekly schedule (closed Mondays and Tuesdays; Wed–Thu 5pm–9pm, Fri 5pm–11pm, Sat 12pm–11pm, Sun 4:30pm–9pm) with carry-out available during overlapping windows.

The business extends its core offering through three documented product lines. First, a Private Parties & Events catering service for celebrations, corporate events and large-party bookings, with inquiries handled via a contact form on the website and catering orders transacted through EZCater. Second, the "Golden Hour" and "Chinatown After Dark" happy hour program offering discounted drinks and bar bites during defined windows. Third, a branded merchandise line sold direct-to-consumer via the website, comprising apparel (t-shirts, hoodies, crew-neck sweatshirts), accessories (beanies, caps, tote bags), and gift cards in $25, $50, $75 and $100 denominations.

The underlying technology stack is intentionally lean: a Squarespace-hosted website plus third-party restaurant SaaS — Exploretock for reservations, Toasttab for carry-out and delivery, and EZCater for catering. No proprietary technology, mobile app, or AI/ML capability is present. The go-to-market is direct-to-consumer with a horizontal segmentation targeting local Detroit diners, casual celebrants, cocktail enthusiasts, and event hosts; marketing is concentrated on organic Instagram and an email newsletter. No institutional investment, M&A activity, or external capital events are documented; ownership is implicitly founder/locally held and the business employs 1–10 people.

Name

The Peterboro

Legal name

The Peterboro

Website

https://thepeterboro.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Peterboro is a single-location casual contemporary restaurant in Detroit's Historic Chinatown serving American-influenced Chinese fare, signature craft cocktails, and private event catering for Midtown Detroit diners.

Ownership category

akta.pro rank

Product category

Casual Contemporary Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Casual contemporary dining
• Asian fusion cuisine
• Craft cocktails bar
• Private event hosting
• Restaurant catering services

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Restaurant and Bar Sales: Revenue from dine-in service featuring American-influenced Chinese fare and an extensive bar program with signature house cocktails and classic cocktails. Operating hours vary by day, with weekend service extending to late evening.
2. Carry-out and Delivery: Online carry-out and delivery orders placed through Toasttab platform, available during specific hours Wed-Sun.
3. Catering Services: Catering services offered through EZCater platform for events and private parties.
4. Merchandise Sales: Direct sales of branded merchandise including t-shirts, hoodies, beanies, and tote bags through the restaurant's e-commerce storefront. Gift cards available in $25, $50, $75, and $100 denominations.
5. Private Events and Catering: Revenue from hosting private parties and events, with inquiries handled through an online contact form on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Peterboro is a casual contemporary restaurant in Detroit's Historic Chinatown that opened in spring 2016. It serves American-influenced Chinese fare alongside an extensive bar program featuring signature house cocktails and timeless classic cocktails. Beyond dine-in service, the restaurant offers carry-out, delivery, catering, private party hosting, a branded retail merchandise line, and gift cards.

Product overview

The Peterboro is a single-location casual contemporary restaurant in Detroit's historic Chinatown that opened in spring 2016. Its core offering is an Asian fusion food and beverage service combining American-influenced Chinese fare with an extensive bar program of signature and classic cocktails. The business extends its offering through three supporting product lines: (1) a Happy Hour program called 'Golden Hour' and 'Chinatown After Dark' offering discounted food and drinks, (2) a Private Parties & Events Catering service for large party bookings and celebrations, and (3) a Retail Merchandise line selling branded apparel including t-shirts, crew neck sweatshirts, hoodies, beanies, and tote bags. Additionally, the restaurant offers gift cards in $25-$100 denominations and accepts carry-out and delivery orders through third-party platforms Tock, Toast Tab, and EZ Cater.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Beverage (Dine-In Service) Casual contemporary restaurant service offering American-influenced Chinese fare with traditional Chinese dishes given a personal twist, paired with an extensive bar program of signature house cocktails and timeless classic cocktails. Service is available for dine-in during specific weekday and weekend hours.
• Golden Hour & Chinatown After Dark (Happy Hour) Happy hour offering called 'Golden Hour' (5-7pm) and 'Chinatown After Dark,' featuring discounted food and drink deals including signature cocktails at reduced prices. Available to walk-in bar guests during operating days.
• Private Parties & Events Catering Event hosting and catering service for celebrations, private parties, and corporate events, with inquiries handled via a dedicated online contact form. Full menu catering is available through the EZCater platform for larger events.
• Peterboro Retail Merchandise Direct-to-consumer online storefront selling branded apparel and accessories featuring the Peterboro logo and dragon motif, including t-shirts ($30), hoodies ($80), crew neck sweatshirts ($60), beanies ($20), caps, and vegan tote bags ($20).
• Gift Cards Digital and physical gift cards available in denominations of $25, $50, $75, and $100. Purchased online through the Peterboro website, with physical cards delivered in 3-5 business days.
• Carry-Out & Delivery Carry-out and delivery service for the restaurant's American-influenced Chinese fare, available Wed-Sun during specific hours. Orders placed online or in person via the Toasttab platform (no phone orders accepted).

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ima: Japanese-influenced izakaya and cocktail bar in Detroit's Corktown, serving casual Asian-inspired small plates with a strong signature cocktail program — the closest peer in format, cuisine inspiration, and bar-led casual dining model.
• Selden Standard: Detroit Midtown casual fine-dining restaurant with seasonal contemporary menu and full bar — comparable as a single-location, neighborhood-anchored, chef-driven concept with strong bar/cocktail program.
• Gold Cash Gold: Detroit casual American restaurant and bar with neighborhood destination feel — comparable single-location casual concept combining distinctive menu with cocktail-forward bar service.
• Mabel Gray: Casual contemporary restaurant in Hazel Park/Detroit metro serving a chef-driven menu with craft cocktails — comparable in single-location casual dining model with elevated beverage program.
• Pho Lucky: Detroit casual Vietnamese restaurant with a contemporary presentation and bar program — directly comparable as an Asian-casual single-location concept with neighborhood destination positioning.

Broad incumbents

• The Cheesecake Factory: National casual full-service chain known for an oversized menu and strong bar program — broad incumbent illustrating the casual-dining-plus-cocktails business model at scale.
• P.F. Chang's: National chain of casual full-service Asian-fusion restaurants — broad incumbent in the same casual Asian-dining category, useful as a reference point for category economics though a fundamentally different operating model.

Regional players

• Standby: Beloved Detroit cocktail bar known for craft cocktail program — relevant peer for the bar/cocktail side of The Peterboro's offering, though it sits primarily as a bar rather than full-service restaurant.
• Bangkok 96: Royal Oak/Metro Detroit Thai restaurant with casual contemporary presentation and bar service — comparable regional Asian-casual peer within the broader Detroit market.
• Honi Honi Tiki Bar: Detroit tiki-themed cocktail lounge — comparable as a regional cocktail-forward concept competing for the same nightlife/destination drinker in Detroit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thepeterboro
• Xx.com/thepeterboro
• Facebookfacebook.com/ThePeterboro
• LinkedInlinkedin.com/company/the-peterboro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Peterboro