Bellevue Hotels and Resort

What Bellevue Hotels and Resort does

Bellevue Hotels & Resorts (BH&R) is a privately held, Filipino-owned hospitality company operating four wholly owned properties across the Philippines: The Bellevue Manila (5-star, 456 rooms, Alabang), The Bellevue Resort Bohol (5-star, 150+ rooms, Panglao, opened 2012), B Hotel Alabang (3-star boutique, 156 rooms), and B Hotel Quezon City (3-star boutique). The group serves business travelers, leisure and family visitors, and events/social occasion planners with accommodations, multiple dining outlets (Qsina, Johnny's Steak and Grill at Cellar XXII, Phoenix Court, Hanakazu, Vue Bar, Pastry Corner, Lamian World Cuisine, Marea, Lobby Café), function rooms and grand ballrooms, and amenities including pools, spa villages, and fitness facilities. The Bellevue Premier Club loyalty program, powered by Atlantis Systems Technologies Filipinas Corporation, provides cross-property accommodation discounts (10-50%), dining benefits (20-33%), and e-voucher redemptions across the portfolio.

The group's underlying technology stack consists of web-based booking engines on each property's dedicated website (thebellevuemanila.com, thebellevuebohol.com, bhotelalabang.com, bhotelqc.com) integrated with property management systems, plus a proprietary e-commerce platform (onlineshopping.thebellevue.com) that sells room packages, dining vouchers, and event packages. The platform is operated by RPJ Development Inc., the data-processing corporate entity at the Filinvest City, Alabang headquarters. Distribution is entirely direct: brand websites, on-site walk-ins, and telephone reservations; no OTAs or franchise operators are referenced.

Commercially, BH&R runs a hybrid revenue model combining pay-as-you-go accommodation bookings (rates ranging from PHP 3,214/night at B Hotels to PHP 15,625/night for Bellevue Suite at Bohol), one-time F&B and dining voucher purchases, professional services revenue from events and weddings, and an annual subscription revenue stream from the Bellevue Premier Club membership. Pricing is tiered across property classes with mobile-exclusive rates, best-available rates, and full published rates. Go-to-market is direct-to-consumer across business and leisure segments, supplemented by participation in trade associations (HSMA) and seasonal online sales campaigns.

Name

Bellevue Hotels and Resort

Legal name

THE BELLEVUE HOTELS AND RESORTS

Website

https://thebellevue.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Bellevue Hotels & Resorts is a Filipino-owned private hospitality group operating four Philippine properties — two five-star flagships (Bellevue Manila, Bellevue Resort Bohol) and two three-star B Hotel boutiques — serving business travelers, leisure guests, and event planners with accommodations, dining, and a cross-property loyalty program.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodations
• Resort lodging
• Hospitality services
• Hotel dining
• Event venues

Headquarters

HQ city

Muntinlupa City

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation / Room Bookings: Revenue from room bookings across four properties ranging from 5-star luxury (The Bellevue Manila, The Bellevue Resort Bohol) to 3-star boutique (B Hotel Alabang, B Hotel Quezon City). Pricing ranges from approximately PHP 3,214/night (B Hotel mobile exclusive) to PHP 15,625/night (Bellevue Suite in Bohol).
2. Food and Beverage: Multiple restaurants and bars across properties including Qsina, Johnny's Steak and Grill at Cellar XXII, Phoenix Court, Hanakazu, Vue Bar, Pastry Corner at The Bellevue Manila; Lamian World Cuisine and Marea at The Bellevue Resort Bohol; Lobby Café and Mezzanine Bar at B Hotel Quezon City; Alejandro's Dining at B Hotel Alabang. Dining packages and vouchers sold through e-commerce platform.
3. Events and Weddings: Venues and catering for corporate meetings, conferences, weddings, birthdays, and private gatherings across all properties, with dedicated function rooms and grand ballrooms at The Bellevue Manila.
4. Bellevue Premier Club Membership: Annual membership program offering accommodation discounts, dining privileges, and function room benefits. Membership includes complimentary vouchers for dining and accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bellevue Hotels & Resorts is a Filipino-owned hospitality group operating four properties in the Philippines — The Bellevue Manila (5-star, 456 rooms), The Bellevue Resort Bohol (5-star, 150+ rooms), B Hotel Alabang (3-star, 156 rooms), and B Hotel Quezon City (3-star boutique). It sells hotel accommodations, food and beverage, event and wedding venues, and a cross-property Bellevue Premier Club loyalty membership program through direct booking websites and its own e-commerce platform.

Product overview

Bellevue Hotels and Resort is a Filipino-owned hospitality company operating four distinct properties across the Philippines. The portfolio includes The Bellevue Manila (five-star, 456 rooms) and The Bellevue Resort Bohol (five-star, 150+ rooms) as luxury flagship properties, alongside B Hotel Alabang (three-star boutique, 156 rooms) and B Hotel Quezon City (boutique hotel). The company offers a loyalty program through Bellevue Premier Club and an e-commerce platform for booking packages. Dining offerings span multiple restaurants including Qsina (international buffet), Johnny's Steak and Grill at Cellar XXII (steakhouse), Phoenix Court (Cantonese), Hanakazu (Japanese), Vue Bar, and others. Additional amenities include spas, event venues, swimming pools, and fitness facilities across properties.

Differentiator

Problem solved

Functional benefit

Brands

• B Hotel: A 3-star boutique businessman's hotel brand offering smart, contemporary, and effortlessly comfortable stays for urban travelers. Includes B Hotel Alabang and B Hotel Quezon City.
• Bellevue Premier Club
• Signature Club

Products and services

• The Bellevue Manila Five-star full-service deluxe class hotel in Alabang, South Metro Manila with 456 rooms, two swimming pools, multiple restaurants, function rooms, and a grand ballroom catering to business travelers, families, and city visitors.
• The Bellevue Resort Bohol Five-star beachfront resort on the Panglao shoreline of Bohol offering 150+ rooms, a spa village, ballrooms, and restaurants for wellness, food, family time, and quiet retreat experiences.
• B Hotel Alabang Three-star boutique business hotel with 156 rooms in Madrigal Business Park, Ayala Alabang, featuring a restaurant, pastry shop, and modern essentials for business trips and urban stays.
• B Hotel Quezon City Urban boutique hotel in Quezon City with industrial-chic design, pet-friendly accommodations, rooms from 28m², and on-site restaurant and bar balancing work and leisure for city travelers.
• Bellevue Premier Club Annual loyalty membership program offering accommodation discounts, dining privileges, function room benefits, and e-voucher rewards redeemable across all four Bellevue properties, with COVID-19 extension adding 12 free months.
• Bellevue Online Shopping Platform E-commerce storefront selling room packages (Deluxe Rooms, Birthday Promos, Honeymooner Package), dining vouchers, event packages, and merchandise across all four Bellevue properties.
• Meetings and Events Venues Event venues including function rooms and grand ballrooms offering venue hire, catering, and event coordination for corporate meetings, conferences, weddings, birthdays, and private gatherings across all four Bellevue properties.

Quantifiable outcome

• ASEAN Green Hotel Award recipient for two consecutive years (The Bellevue Resort Bohol)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Hotel Sales and Marketing Association International (HSMA)minorOthers · 17 September 2021The Bellevue Hotels and Resorts is an active member of the Hotel Sales and Marketing Association International (HSMA). The group participates in HSMA initiatives including the September Online Sale (SOS) campaign from September 15 to October 15, 2021, as part of efforts to support and revive Philippine tourism.
• Atlantis Systems Technologies Filipinas CorporationcoreTechnology or IntegrationAtlantis Systems Technologies Filipinas Corporation provides the technology platform powering the Bellevue Premier Club loyalty program. The system handles membership management, virtual card issuance, e-voucher generation and redemption, and member data processing. The platform is operated under Atlantis's privacy policy governing user data collection and processing.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bellevuemanila
• YouTubeyoutube.com/channel/UC01W6kRH_R-T0ok6RDT3aGg
• Facebookfacebook.com/thebellevuemanila
• Instagraminstagram.com/bellevuemanila
• Pinterestpinterest.ph/bellevuemanila

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellevue Hotels and Resort