Name

VAT Teater

Legal name

Mittetulundusühing VAT Teater

Website

https://vatteater.ee

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: VAT Teater sells tickets to live theatre performances through multiple platforms including Piletimaailm, Piletikeskus (Sviby), and Piletilevi. Group bookings are available directly via email. Performances are held at the Sakala 3 Teatrimaja main hall and touring venues across Estonia.
2. Donations and Sponsorship: As a non-profit association (MTÜ), VAT Teater receives support through donations and sponsorships. The theatre has a 'Toeta' (Support) page encouraging public donations. The theatre also participates in the 'Kultuuriranits' cultural education funding programme.
3. Educational Workshops and Training Services: VAT Teater conducts paid and free educational theatre workshops for schools, youth groups, teachers, university students, and community organisations. Workshops cover forum theatre, drama exercises, and post-performance analyses.
4. Package Deals (Performance + Workshop): For productions like 'Kas sulle meeldib porno?', the theatre offers combined ticket-and-workshop packages where booking a workshop reduces the ticket price to €8 (from the regular €11).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

VAT Teater is a non-profit theatre that produces and stages live theatre performances for general, youth, and family audiences in Estonia. In addition to regular productions, it runs a permanent forum theatre programme (VAT-i foorumgrupp) and delivers educational theatre workshops for school classes, youth groups, and adults.

Product overview

VAT Teater is a non-profit theatre organization (VAT Teater MTÜ) based in Tallinn, Estonia, operating from Sakala 3 Teatrimaja. The core offering consists of professional theatre productions including current performances like 'Luukere Juhani juhtumised' (family theatre) and 'Tõusvad viiuldajad'. The theatre's educational division provides workshops for youth and adults, and its Forum Theatre Group (active since 1999) delivers interactive performances addressing social issues. The organization participates in international projects through the PlayOn! Network focusing on technology and theatre. Tickets are sold through third-party platforms including Piletimaailm and Piletilevi.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatre productions (VAT Teater repertoire) Live theatre performances produced and staged by VAT Teater for general audiences, families, and youth in Estonia.
• Luukere Juhani juhtumised ("The Adventures of Luukere Juhan") Family/theatre-for-young-audiences production performed by VAT Teater, aimed at children and family audiences.
• Kuuratsanikud Newer VAT Teater production referenced in the company's current/upcoming programming.
• Forum Theatre performances (VAT-i foorumgrupp) Interactive forum theatre performances in which the audience can intervene to explore social issues; delivered by VAT Teater's dedicated forum group.
• Educational theatre workshops for youth and adults Structured theatre-education workshops for school classes, youth groups, and adult learners, including offerings delivered through schemes such as Kultuuriranits.

Quantifiable outcome

• 118 performances delivered over 11 years for the production 'Kas sulle meeldib porno?'
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• PlayOn! NetworkcoreStrategic or Co-development Partner · 25 March 2021PlayOn! is an international network of theatres exploring interactive storytelling and immersive technologies. VAT Teater is a member and has led the 'Hope' conference (March 2021) as part of this network, focusing on theatre's future at the intersection of transmedia and digital technologies.
• Platform Shift+ (International Project)majorStrategic or Co-development Partner · 1 January 2012Platform Shift+ is an international project延续 exploring the intersection of theatre, audience engagement, and technological innovation. VAT Teater was a partner, conducting forum theatre workshops and performances in schools and community venues.
• Platform 11+ (International Youth Project)majorStrategic or Co-development Partner · 1 January 2009Platform 11+ is an international youth project that started in autumn 2009. VAT Teater participates as a partner, exploring how forum theatre can be used to find stories in plays and open social issues in traditional theatre performances. The project involves collaboration with designers and dramaturgs across multiple European countries.
• MTÜ Foorumteater (NGO Forum Theatre)coreStrategic or Co-development PartnerMTÜ Foorumteater is an NGO formed by former student members of VAT Teater's Forum Group. The two organisations have intertwined activities and collaborate on forum theatre events, training, and projects across Estonia. VAT Teater's Forum Group significantly influenced the founding and development of this organisation.
• Estonian Union for Child Welfare / LKL MEIEmajorStrategic or Co-development PartnerVAT Teater's Forum Group merged with the Estonian Union for Child Welfare's social theatre group MEIE in 2009. The organisations have collaborated extensively on school violence prevention projects and the first Forum Theatre Festival in Estonia (May 2009, Tartu).
• European Commission (via Creative Europe)majorOthersThe 'Hope' conference and PlayOn! project were supported by the European Commission. VAT Teater led the international PlayOn! theatre project with European Commission support.
• Goethe Institute EstoniaminorGTM or Marketing PartnerListed as a cooperation partner of VAT Teater. The Goethe Institute supports cultural programmes in Estonia including theatre collaborations.
• Estonian Ministry of Culture (Kultuuriministeerium)majorOthersListed as a cooperation partner. The Ministry of Culture is a key institutional supporter of VAT Teater's activities and cultural programmes. VAT Teater participates in the 'Kultuuriranits' cultural education programme coordinated by the Ministry.
• ERR (Estonian Public Broadcasting)minorGTM or Marketing PartnerListed as a cooperation partner. ERR provides media coverage and broadcast support for VAT Teater's productions and activities.
• Tallinn City GovernmentminorOthersListed as a cooperation partner. Tallinn city provides institutional support for VAT Teater as a cultural institution based in the capital.
• Sakala 3 / Sakala Cultural CentrecoreChannel Partner/ Reseller/ DistributorVAT Teater's primary venue is located at Sakala 3 Teatrimaja. Sakala 3 is the theatre's home venue and cooperation partner. The theatre's postal address is also associated with this location.
• Eesti Kunstimuuseum (Estonian Art Museum)minorStrategic or Co-development PartnerEesti Kunstimuuseum initiated the 'Õpilased tagasi...!' (Students Back to...) campaign for cultural education, which VAT Teater joined. The campaign advocates for stable funding for school field trips to cultural institutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Von Krahl Theatre: Independent experimental theatre also based in Tallinn's Old Town. Comparable as an Estonian non-mainstream producing theatre with a similar artistic risk appetite and ensemble-driven model, though with a more avant-garde programming focus than VAT's social-issue forum theatre.
• KOM-teatteri: Helsinki-based Finnish theatre known for socially engaged, politically charged productions and youth-focused work. Highly comparable to VAT Teater in mission, methodology, and target audience, and is a natural Nordic-region counterpart in forum/participatory theatre.
• Centro do Teatro do Oprimido (CTO): Rio de Janeiro-based centre founded by Augusto Boal to preserve and develop the Theatre of the Oppressed / forum theatre methodology. Direct methodological lineage peer to VAT Teater's Forum Group, which is the oldest such group in Estonia.
• Cardboard Citizens: London-based company founded by Adrian Jackson, a leading international practitioner of Augusto Boal's Theatre of the Oppressed. Closest direct international peer to VAT Teater in terms of explicit forum theatre methodology and socially excluded-youth focus.

Broad incumbents

• NUKU Theatre (NUKU Muuseum ja Teater): Tallinn-based puppet/object theatre with both a museum and a producing theatre. Comparable as a Tallinn-based professional theatre serving families and school audiences, with overlap to VAT's educational programming.
• Estonian Drama Theatre (Eesti Draamateater): Estonia's flagship state-funded dramatic theatre. Comparable as the leading Estonian professional theatre producing contemporary and classical work, but with substantially larger scale, broader repertoire, and heavier public funding than VAT Teater.
• Tallinn City Theatre (Tallinna Linnateater): Major municipal theatre in Tallinn with multiple stages and a larger ensemble. Comparable as an Estonian professional producing theatre operating in the same city, but with a broader commercial repertoire and significantly larger scale than VAT Teater.

Regional players

• Theatre Jurkka: Small Helsinki-based Finnish theatre with a mission-driven, socially conscious profile. Comparable to VAT in scale and artistic profile, though operating in Finland rather than Estonia.
• Tartu Uus Teater: Independent theatre based in Tartu, Estonia's second city. Comparable as a small Estonian producing theatre with an ensemble-driven, contemporary repertoire, but operating in a different city rather than competing directly with VAT in Tallinn.

Emerging players

• MTÜ Foorumteater: Estonian NGO founded by former VAT Forum Group student members to continue forum theatre work. Comparable as a direct methodological spin-off and closest emerging player in the Estonian forum theatre ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teatervat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAT Teater