Triple-Double

What Triple-Double does

Triple-Double is a privately held Paris-based music production and artist development company founded in 2015 that operates as an independent label and creative agency hybrid. Its core offering is long-horizon talent development: the company scouts and signs artists across genres including house, disco-soul, rap, electro-pop, and Afro-digital, then routes each act through a tailored stack of major-label partnerships, publishing administration, booking agents, and sync/licensing channels. The current roster comprises six artists — Bellaire, Fleur de Mur, Malcolm, James Loup, Sauvan, and 2TH — with Fleur de Mur, Malcolm, and 2TH signed within the last three years, indicating an active signing cadence.

The company's structural differentiator is a "major-label resources with independent flexibility" model delivered through three layers: an in-house label (AOC Records, founded 2017) for direct releases; co-production and distribution agreements with Sony Music/Columbia/Epic, Polydor (Universal), and Wagram/Tie Break for catalog reach and marketing scale; and proprietary event concepts (Groove Kitchen for gastronomy-meets-music, 2THouse for rap-electronic fusion) plus branded Twitch shows that function as both marketing vehicles and incremental revenue streams. The company also generates original music on commission for brands and institutions including City of Paris, SeLoger, Shure, Ligue Nationale de Basket, and the 2030 French Alps Olympics.

Commercially, Triple-Double monetizes through recorded-music royalties (streaming and physical), sync licensing (placements in Netflix's Emily in Paris and Sex/Life, Good Morning America, and brand campaigns), publishing administration, live touring economics, brand-commissioned composition fees, and event production. Pricing is not transactional; economics flow from royalty splits, co-production revenue shares, and project-based commissions. The team is reported at 1–10 employees, no funding rounds or institutional investors are disclosed, and ownership appears founder-operated with no public leadership roster available.

Name

Triple-Double

Legal name

Triple-Double

Website

https://tripledouble.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Paris-based Triple-Double is an independent music label and artist development company founded in 2015. Through its AOC Records imprint and co-production deals with Sony, Universal, and Wagram, it develops artists across house, rap, and Afro-digital genres, delivering A&R, publishing, touring, sync, and brand partnership services.

Ownership category

akta.pro rank

Product category

Music Label Services

NAICS

Record Production and Distribution (51225), Music Publishers (512230)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industry

Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

Keywords

• Artist development services
• Music label services
• Sync licensing agency
• Music production studio
• Event production music

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Artist Development and Management: Core business model focused on developing artists from signing through to established careers, providing label services, A&R, and career strategy.
2. Sync Licensing: Placement of music in TV shows (Emily in Paris, Good Morning America, Sex/Life), films, advertising campaigns (SeLoger, Shure, Paris City), and brand content. Artists including Bellaire, Ex-Aequo, Emma Hoet, Georges have placements.
3. Event Production: Creation and production of proprietary events (Groove Kitchen, 2THouse, Twitch shows) and brand collaborations generating revenue through tickets, sponsorships, and brand partnerships.
4. Co-production Deals: Partnerships with major labels (Sony Music, Columbia, Polydor, Wagram) on co-production deals for developed artists, sharing costs and revenues.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Triple-Double is a French music production and artist development company that scouts, signs, and develops independent musicians into established careers. It provides label services through its in-house imprint AOC Records, A&R and career strategy, publishing administration, live show development, and distribution support via partnerships with majors (Sony, Universal/Polydor, Wagram). The company also produces original music compositions for brands and creates proprietary event concepts (Groove Kitchen, 2THouse).

Product overview

Triple-Double is a French music production and artist development company founded in 2015, operating as both a label and creative agency. The company offers a comprehensive suite of services centered on artist development—including strategic career building, label partnerships, publishing, live show development, and distribution—complemented by original music composition for brands and event production. Their portfolio includes in-house label AOC Records and develops a roster of artists spanning house, rap, electro-variété, and Afro-digital genres including Bellaire, Fleur de Mur, Malcolm, James Loup, Sauvan, and 2TH. The company also creates branded event concepts (Groove Kitchen, 2THouse, Twitch shows) and provides sync licensing services for film, television, and advertising.

Differentiator

Problem solved

Functional benefit

Brands

• AOC Records: Record label created alongside Triple-Double, functioning as the production imprint for releasing artist projects including releases by Fleur de Mur and Bellaire.

Products and services

• Artist Development Services Full-service artist development platform offering strategic consulting, label partnership brokering, publishing administration, live show development, and distribution support for independent musicians. Provided to artists such as Bellaire, Fleur de Mur, Malcolm, James Loup, Sauvan, and 2TH.
• Original Music Composition

Quantifiable outcome

• Artists achieve platinum-level certifications internationally (Bellaire's Paris City Jazz at 30M equivalent streams)
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• ShureminorGTM or Marketing Partner · 1 January 2025Brand collaboration on Bomel x Shure Twitch show concept - creation of Twitch emission in partnership with microphone brand Shure.
• National Basketball League (LNB)minorGTM or Marketing Partner · 1 January 2025Original composition for the unveiling of the new LNB logo.
• City of ParisminorGTM or Marketing Partner · 1 January 2025Original composition for Paris City advertising spot.
• Olympic Games 2030 (Alpes)minorStrategic or Co-development Partner · 1 January 2025Artistic coordination for the artistic performance unveiling official emblems of the 2030 French Alps Olympic and Paralympic Winter Games in Briançon.
• Universal Music PublishingcoreStrategic or Co-development Partner · 1 January 2024James Loup signed with Universal Publishing for publishing administration and creative development through seminars and songwriter collaborations.
• Tie Break (Wagram)coreChannel Partner/ Reseller/ Distributor · 1 January 2024James Loup signed to Tie Break label affiliated with Wagram for upcoming projects and album preparation.
• W SpectacleminorChannel Partner/ Reseller/ Distributor · 1 January 2024James Loup signed with W Spectacle for live show development, with La Boule Noire and Paris/Lyon dates as first projects.
• Sony Music / ColumbiacoreStrategic or Co-development Partner · 1 January 2023Co-production deal with Sony Music and Columbia for Malcolm's development, including distribution and marketing support through the major label infrastructure.
• Sony ATVcoreStrategic or Co-development Partner · 1 January 2023Sauvan signed with Sony ATV for publishing, working with new songwriters and composers on song development.
• PeriscopecoreChannel Partner/ Reseller/ Distributor · 1 January 2023Sauvan signed with Le Periscope booking agent specializing in pop and French variety for concert production and touring.
• SeLogerminorGTM or Marketing Partner · 1 January 2023Original music composition for SeLoger Construire advertising campaign.
• Polydor (Universal)coreChannel Partner/ Reseller/ Distributor · 1 January 20222TH joined Polydor roster for releases 'UNION' and 'Les Prémices', providing major label distribution and promotion through Universal's network.
• Arcade Talent AgencycoreChannel Partner/ Reseller/ Distributor · 1 January 2022Bellaire signed with Arcade (Berlioz, Masters at Work, Kerri Chandler) for international booking outside France.
• BelieveminorChannel Partner/ Reseller/ Distributor · 1 January 20212TH signed with Believe distribution before joining Triple-Double.
• Allo FilipecoreChannel Partner/ Reseller/ Distributor · 1 January 2019Bellaire signed with Allo Filipe (Bon Entendeur, Feder, Ofenbach) for France booking and co-production on next two projects.
• Bleu CitronminorChannel Partner/ Reseller/ Distributor · 1 January 20192TH signed with Bleu Citron before joining Triple-Double.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wagram Music: Major French independent music group operating labels, distribution, and publishing (Believe-era competitor). Triple-Double is a partner via Tie Break/Wagram for James Loup, and Wagram is a comparable French indie player in artist development and distribution.
• Ed Banger Records: Paris-based independent electronic label (Justice, Breakbot, Mr Oizo, Busy P) founded 2003. Closest peer in French indie electronic/dance label space, comparable by genre focus, founder-led model, and major-label distribution partnerships.
• Kitsuné: Paris-based independent label and fashion brand known for signing and developing French and international electronic/pop artists (Is Tropical, Two Door Cinema Club). Comparable boutique indie label with a hybrid label/fashion model and brand-event IP similar to Triple-Double's Groove Kitchen concept.
• Secretly Group: US-based independent music group (Jagjaguwar, Secretly Canadian, Dead Oceans, Numero Group) that develops and markets artist rosters globally. Comparable independent-label collective with similar major-distribution partnerships and catalog-driven sync potential.
• Because Music: Paris-based independent music label with a roster spanning French and international artists (Ed Bizer, Amadou & Mariam, DJ Snake early career). Most comparable to Triple-Double by geography, size, and model of developing artists across genres while leveraging major distribution.
• InFiné Music: Paris-based independent label focused on electronic, experimental, and contemporary music (Amon Tobin, Murcof, Rone). Comparable by city, founder-led indie structure, and artist development of European electronic talent.
• Roche Musique: Paris-based independent house and disco-leaning label (FKJ, Kartell, Darius). Direct peer to Triple-Double in French house/disco roster development and indie label positioning.

Broad incumbents

• Believe Music: Paris-headquartered global digital music company offering distribution, label, and artist services to thousands of independent artists and labels. Acts as a partner to Triple-Double via 2TH's prior distribution deal and provides comparable infrastructure services to indie rosters at much larger scale.
• Sony Music Entertainment: Global major label group; Triple-Double's co-production partner for Malcolm (Sony Music/Columbia) and Sauvan (Sony ATV). Functions as both a partner and competitive incumbent that could sign artists directly out of Triple-Double's development pipeline.
• Universal Music France (Polydor): Major label group; Triple-Double's co-production partner via Polydor (2TH) and Universal Music Publishing (James Loup). Functions as a distribution and A&R incumbent with the scale and budget to compete for indie-developed French artists.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bellairemusic/?hl=fr
• Facebookfacebook.com/tripledoubleproduction
• LinkedInlinkedin.com/company/triple-double-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple-Double