Name

Shop Rite

Legal name

Shop Rite Inc./Tobacco Plus Inc.

Website

https://shopritela.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Convenience Retailers (445131), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Retail-Convenience Stores (5412), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail Chains & Franchises (Multi-site Operators) (CRANAJAH)

akta.pro secondary industries

Traditional Convenience Stores (Alcohol/Tobacco-led) (CRANAJAA), Drive-Thru Convenience & Beverage Retail (Alcohol/Tobacco Where Permitted) (CRANAJAJ), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Convenience retail
• Fuel sales
• Tobacco products
• Prepared foods
• Loyalty rewards

Headquarters

HQ city

Leesville

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Convenience Retail: Sale of convenience items including tobacco products, soft drinks, beer, snacks, and household supplies across 62 store locations.
2. Fuel/Gas Sales: Gasoline and fuel sales at convenience store locations with fuel pumps.
3. Fresh Food and Deli: Freshly prepared, ready-to-go meals and food service through Bourbon Street Deli brand.
4. Wine, Spirits, and Tobacco: Sale of discount cigarettes, tobacco, beer, wine and spirits through Tobacco Plus and Ambassador Wine & Spirits locations.
5. Payday Loans: Short-term lending services offered at store locations.
6. Wholesale Distribution: Church Point Wholesale serves as a wholesaler to grocery and convenience stores across six states.
7. Loyalty Program Engagement: Rewards program drives customer retention and foot traffic with points earned on in-store purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Shop Rite operates a chain of 62 convenience stores across Louisiana selling fuel, tobacco products, beer, wine, spirits, snacks, fresh prepared meals through the Bourbon Street Deli partnership, household supplies, and short-term payday loans. All locations offer drive-thru service, and the company runs the Beaucoup Rewards loyalty program with fuel discount redemption and the Gator Gas ACH-based debit payment platform to drive repeat visits.

Product overview

Shop Rite is a convenience store chain operated by Shop Rite Inc./Tobacco Plus Inc., the largest independently owned convenience store chain in Louisiana with 62 stores and over 1,000 employees. The company operates two main brands: Shop Rite (full-service convenience stores offering fuel, food, tobacco, alcohol, payday loans, and home supplies) and Tobacco Plus (discount-focused locations specializing in cigarettes, tobacco, beer, and wine/spirits at reduced prices). The product portfolio includes the core store operations, the Beaucoup Rewards loyalty program (enabling customers to earn Gator Bites points redeemable for fuel discounts), the Gator Gas debit card feature (offering additional fuel savings through checking account integration), the Bourbon Street Deli food service brand, Grab N Geaux ready-to-go meals, and Ambassador Wine & Spirits locations. Drive-thru service and Frazil frozen treats enhance customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop Rite / Tobacco Plus Convenience Store Chain Convenience store chain operating 62 stores across Louisiana, offering fuel, food, tobacco products, alcohol, payday loans, home supplies, and convenience items to local consumers. Includes the Tobacco Plus discount format focused on cigarettes, tobacco, beer, and wine/spirits at reduced prices.
• Beaucoup Rewards Loyalty Program Loyalty rewards program where members earn Gator Bites points on purchases (10 per $1 on qualifying in-store purchases; 2 per $1 on tobacco and alcohol at Tobacco Plus and Ambassador Wine & Spirits) and redeem them for fuel discounts of 10 cents per gallon for every 250 Gator Bites accumulated (limited to 20 gallons).
• Gator Gas Debit Payment Program ACH-based debit payment program linked to a checking account that provides members with up to 3 cents per gallon daily fuel discount at participating Shop Rite locations. Operates through ZipLine/PDI with secure PIN authorization and Pay-at-Pump functionality. Combined with the Beaucoup Rewards discount, members can save up to 10 cents per gallon daily.
• Bourbon Street Deli (Grab N Geaux Prepared Meals) Deli brand offering freshly prepared, ready-to-go meals (Grab N Geaux) at select Shop Rite locations, providing fresh food and prepared meal service integrated into convenience store operations.
• Church Point Wholesale Distribution Wholesale distribution business acquired in 2001 that serves as a wholesaler to grocery and convenience stores across six states, providing purchasing scale and distribution efficiency for the Shop Rite/Tobacco Plus Group.
• Ambassador Wine & Spirits Retail Locations Specialty wine and spirits retail locations participating in the Beaucoup Rewards program, where members earn 2 Gator Bites per dollar spent on purchases.

Quantifiable outcome

• Fuel savings of 10 cents per gallon through loyalty rewards accumulation
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• St. Jude Children's Research HospitalcoreOthers · 1 January 2000Annual fundraising partnership for St. Jude Children's Research Hospital. Shop Rite/TP locations participate in various fundraising activities including purchase-with-purchase campaigns, percentage-of-sale donations, and event sponsorships. Over $2.3 million raised since 2000. Families served by St. Jude never receive a bill for treatment, travel, housing, or food.
• Bourbon Street DelicoreStrategic or Co-development PartnerFresh food and prepared meals partner. Bourbon Street Deli provides freshly prepared, ready-to-go meals (Grab N Geaux) sold at Shop Rite locations. Deli services integrated into Shop Rite store operations.
• ZipLine/PDIcoreTechnology or IntegrationTechnology partner managing Gator Gas Debit program, a private label ACH debit processor. Provides secure payment processing for fuel discounts with PIN authorization, real-time encryption, and fraud monitoring. Enables contactless pay-at-pump feature through Beaucoup Rewards app.
• UnitedHealthcareminorOthersTransparency in coverage compliance partner referenced in privacy policy footer.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Buc-ee's: Large-format travel center and convenience chain expanding aggressively across the Southeast. Competes for fuel and convenience-driven trips in the same regional catchment.
• RaceTrac: Large multi-state convenience store and fuel chain operating in the South, including Louisiana. Direct overlap in fuel and convenience retail, but at significantly larger scale and broader geographic footprint.
• GPM Investments (ARKO Corp): Large U.S. convenience store and fuel operator owning banners including GPM, Admiral, and E-Z Mart. Highly comparable multi-format c-store portfolio with regional clusters in the South.
• Wawa: Northeast-rooted convenience chain with strong loyalty program and proprietary food offerings. Increasingly expanding into Southern U.S. markets, modeling how a regional chain can scale.
• Circle K (Couche-Tard): Owned by Alimentation Couche-Tard, one of the largest independent convenience and fuel operators globally. Direct competitor in fuel, fresh food, and loyalty across the U.S. South.
• Murphy USA: Publicly traded convenience and fuel retailer with a strong U.S. footprint anchored by Walmart-adjacent stores. Comparable model of fuel-led convenience retail with loyalty programs.

Direct peers

• Mapco: Regional convenience and fuel chain operating across the Southeast U.S. Similar size and format to Shop Rite, with comparable fuel/c-store mix and loyalty positioning.
• E-Z Mart: Texas-based convenience store chain with strong presence in the South-Central U.S., including Louisiana. Closely comparable regional c-store peer with similar fuel, food, and loyalty offerings.

Others

• RaceTrac Wholesale / Major fuel wholesalers: Fuel wholesalers and branded fuel suppliers (e.g., CITGO, Shell, BP) that supply independent c-store chains. Comparable to Church Point Wholesale's role on the B2B distribution side.

Regional players

• Broadway Convenience / Louisiana-based independents: Other independent Louisiana convenience store operators (e.g., local family-run chains) competing head-to-head in the same parishes and trade areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShopRiteLA
• Instagraminstagram.com/shoprite.tp.bourbonstdeli
• TikToktiktok.com/@shopritetpla
• LinkedInlinkedin.com/company/shop-rite-tobacco-plus-bourbon-street-deli

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop Rite