lavera Naturkosmetik

What lavera Naturkosmetik does

lavera Naturkosmetik is a German natural and organic cosmetics brand founded in 1987 and headquartered in the Hannover region, where it operates three sites covering in-house research, development, and manufacturing. The company develops and produces certified natural skincare, body care, hair care, makeup, sun protection, oral care, and specialized lines (men's, pregnancy) using over 300 plant-based organic ingredients and proprietary plant complexes, with formulations meeting NATRUE and ECOCERT COSMOS ORGANIC standards and a majority of products carrying Vegan Society and PETA certifications. The product portfolio is organized into care series targeting specific skin types and concerns — basis sensitive, basis sensitive Q10, Barrier Balance, Hydro Refresh, Re-Energizing Sleeping, Firming, Pure Beauty, Glow by Nature, and Skin Longevity — alongside category-specific SKUs in body care, hair care, and color cosmetics. Note: source data contains an internal contradiction between a firmographics entry stating year_founded 2021 and 1-10 employees (likely reflecting a narrow digital subsidiary, Laverana Digital GmbH & Co. KG) and the rest of the data indicating a 1987 founding and operations across three Hannover sites; this analysis relies on the latter as the primary signal.

The business model is direct-to-consumer commerce supplemented by retail distribution. Revenue is generated through one-time unit-priced product sales via owned e-commerce storefronts in eight markets (Germany, Austria, Switzerland, Netherlands, France, Italy, Poland, plus UK and US storefronts) with international shipping, and through health food stores, natural cosmetics retailers, and pharmacy partners. Pricing follows a unit-pricing model with a 9.90 EUR gross minimum order and periodic bundle promotions (e.g., 3-for-2). Customer acquisition is driven by a multi-channel presence across Instagram, Facebook, Pinterest, YouTube, TikTok, and editorial content (consultation blog, magazine, ingredient pages) targeting consumers seeking certified natural, vegan, and cruelty-free cosmetics. The company is privately held and family-run, with no disclosed funding rounds, M&A, or institutional investors in the available data.

Name

lavera Naturkosmetik

Legal name

Laverana Digital GmbH & Co. KG

Website

https://lavera.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

lavera Naturkosmetik is a German family-run natural cosmetics brand, founded in 1987 and based in the Hannover region, that develops and manufactures certified organic skincare, body care, hair care, and makeup sold direct-to-consumer across Europe and the US and through natural cosmetics retailers.

Ownership category

akta.pro rank

Product category

Natural and Organic Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Deodorants & Antiperspirants (CRADANAA), Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Natural cosmetics
• Organic skincare
• Certified beauty products
• Natural body care
• Natural hair care

Headquarters

HQ city

Wennigsen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2C Product Sales: Direct-to-consumer sales of certified natural cosmetics including facial care, body care, hair care, and makeup through e-commerce platform and retail channels. Revenue generated through one-time product purchases with promotional pricing and bundle offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

lavera Naturkosmetik researches, develops, manufactures, and retails certified natural and organic skincare, body care, hair care, and makeup products. All products are produced entirely in-house at three locations in the Hannover region of Germany, using over 300 plant-based organic ingredients across nine specialized care series and a broader portfolio of individual facial, body, hair, and cosmetic products. The range is certified to the NATRUE and ECOCERT COSMOS ORGANIC standards, with the majority of products carrying Vegan Society certification.

Product overview

lavera Naturkosmetik is a German natural cosmetics company founded in 1987, offering certified Natural Beauty products across multiple categories including facial care, body care, hair care, and makeup. The company operates multiple care series (basis sensitive, basis sensitive Q10, Barrier Balance, Hydro Refresh, Re-Energizing Sleeping, Firming facial care, Pure Beauty, Glow by Nature, and Skin Longevity) designed for different skin types and concerns. The product portfolio spans facial care products (day/night creams, serums, eye care, masks, cleansers), body care (lotions, oils, deodorants, body washes), hair care (shampoos, conditioners, treatments), makeup (foundations, mascaras, lipsticks, eyeshadows), and specialized products for men and pregnancy. All products are certified natural cosmetics (NATRUE or ECOCERT COSMOS ORGANIC), with a majority being vegan and cruelty-free. The company has received multiple ÖKO-TEST awards and operates from the Hannover region in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• basis sensitive care series Core natural all-rounder facial care series suitable for normal skin, with a perfume-free sub-range for sensitive and delicate skin, produced within the lavera Naturkosmetik natural cosmetics range.
• basis sensitive Q10 care series Facial care series featuring natural Q10 to counteract first wrinkles and visible signs of aging skin within the lavera Naturkosmetik portfolio.
• Barrier Balance care series Innovative facial care line using prebiotics and organic green tea to protect and strengthen the skin barrier and support a balanced microbiome, formulated without perfume or parabens.
• Hydro Refresh care series Moisture-focused facial care line providing intensive hydration with organic algae and natural hyaluronic acid for dry to normal skin.
• Re-Energizing Sleeping care series Overnight facial care series featuring organic grape and vitamin E to stimulate the skin's natural cell regeneration during sleep.
• Firming facial care series Anti-aging facial care series with bakuchiol and natural hyaluronic acid, aimed at a firmer, fresher, and more even complexion for consumers aged 35 to 55.
• Pure Beauty care series Facial care series with organic mint designed to combat skin blemishes and visibly improve the complexion of impure and combination skin.
• Glow by Nature care series Facial care series featuring vitamin C and natural coenzyme Q10 to revitalize tired skin and provide moisture for a natural glow, recommended for consumers aged 25 to 40.
• Skin Longevity care series Care series focused on skin longevity and long-term skin health within the lavera Naturkosmetik natural cosmetics range.
• Anti-UV Fluid SPF 30 Daily facial sunscreen fluid providing UVA/UVB protection while moisturizing the skin, sold as a standalone product in the lavera sun care range.
• Hyaluron Liquid Foundation Medium coverage liquid foundation formulated with natural hyaluronic acid, providing a fresh, breathable finish for the face.
• Glow Body Oil Body oil from the Limited Edition Summer of Glow collection, formulated to deliver a radiant, glowing finish for the skin.
• Butterfly Effect Mascara (Waterproof) Water-resistant mascara formulated to deliver defined lashes, sold as a standalone product in the lavera Naturkosmetik makeup range.
• Deo Stick Natural & Strong Natural deodorant stick providing strong deodorant protection, sold as a standalone natural body care product.
• Mama Care Pregnancy Oil Specialized pregnancy care body oil formulated for expectant mothers within the lavera Naturkosmetik body care portfolio.

Quantifiable outcome

• Products free from synthetic fragrances, colorants, and preservatives

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sante Naturkosmetik: German natural cosmetics and haircare brand with NATRUE-certified products spanning a comparable multi-category lineup. Sells into the same drugstore and health food retail channels as lavera.
• Primavera Life: German natural cosmetics and aromatherapy brand with a similar certified-natural portfolio and a multi-channel DTC plus retail approach. Overlaps with lavera on body care and natural ingredient positioning.
• Santaverde: German natural cosmetics brand specializing in certified natural and aloe-vera-based skincare. Comparable in size, distribution footprint, and premium natural positioning to lavera.
• Dr. Hauschka (WALA): German natural cosmetics brand with a similar Rhine Valley / southern Germany positioning and certified natural facial/body care range. Competes head-to-head in natural pharmacies, health food retail, and DTC across DACH.
• Annemarie Börlind: German natural cosmetics company founded in the 1950s producing certified natural skincare sold via pharmacy and DTC channels. Closely comparable in product mix, certified-natural positioning, and DACH-centric distribution.
• Logona (LOGOCOS Naturkosmetik): German natural cosmetics brand offering certified natural haircare, skincare, and body care. Directly competes in the same health food store and drugstore channels across Germany with overlapping NATRUE-certified positioning.
• Alterra (dm-drogerie markt): German drugstore private-label natural cosmetics brand carried exclusively in dm stores. Compresses lavera's pricing power from below in the same NATRUE-certified natural skincare category within German drugstore channels.
• Weleda: Swiss-German natural cosmetics and anthroposophic personal care brand with a comparable certified-natural portfolio across facial, body, and baby care. Direct competitor in DACH retail and DTC for the same natural-premium consumer.

Broad incumbents

• Lush: Global natural and handmade cosmetics retailer with strong European presence and a similar ethical/vegan/cruelty-free positioning. Competes in the same consumer pool for natural personal care, though with a broader retail footprint.
• Kneipp: Established German natural personal care brand with a broader portfolio spanning bath, body, and wellness products. Competes with lavera in mass-market retail channels but operates at a larger scale and broader category footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSaAwrjv5IDSHHEWEO9igbQ
• Facebookfacebook.com/laveranaturkosmetik
• Instagraminstagram.com/lavera_naturkosmetik
• Pinterestpinterest.com/laveranaturkosmetik
• TikToktiktok.com/@lavera_naturkosmetik
• Xx.com/laveraorganic
• LinkedInlinkedin.com/company/lavera

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lavera Naturkosmetik