Sementes Aurora

What Sementes Aurora does

Sementes Aurora is a privately held, family-owned seed production and commercialization company headquartered in Cruz Alta, Rio Grande do Sul, Brazil. Founded in 1990 by the De Bortoli brothers (Valmor, Romilton, Mauro, and Paulo César), the company produces and sells high-productivity soybean, wheat, and corn seeds to agricultural producers and farmers in the Rio Grande do Sul region, leveraging a direct-to-customer model that combines field engagement events ('Noite de Campo'), WhatsApp-based selling, and social/digital marketing channels.

The company's core technology assets are its Industrial Seed Treatment (TSI) facility, which provides precise dosing of seed-protective ingredients against insects, fungi, and pathogens, and a proprietary in-house seed laboratory that performs quality testing on each seed lot. Sementes Aurora does not operate its own breeding program; instead, it curates and resells genetics from a broad roster of commercial partners, including Biotrigo Genética, BRASMAX, DEKALB, Golden Harvest, MONSOY, AGROALPHA, D-BASF, and OR SEMENTES, allowing it to offer a multi-brand portfolio customized to regional demand.

Commercially, Sementes Aurora operates a one-time-sale model for seed units complemented by treatment-as-a-service revenue from TSI. Pricing is quote-based and not publicly disclosed. The business remains family-controlled, with second-generation De Bortoli members now operating across the organization, and shows no external investor or parent-company relationships. Geographic operations are concentrated in Rio Grande do Sul with a stated national Brazilian footprint, while the digital presence extends through a blog, Facebook, and Instagram accounts that support top-of-funnel brand building.

Name

Sementes Aurora

Legal name

Sementes Aurora

Website

https://sementesaurora.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Sementes Aurora is a family-owned Brazilian seed producer, founded in 1990 in Cruz Alta, Rio Grande do Sul, that produces and sells soybean, wheat, and corn seeds — supplemented by industrial seed treatment and in-house quality testing — directly to rural farmers in southern Brazil.

Ownership category

akta.pro rank

Product category

Agricultural Seeds

NAICS

Corn Farming (11115), Soybean Farming (11111), Support Activities for Crop Production (11511)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Certified Seed Production (AFAGAIAC)

akta.pro secondary industries

Grain Seed Production (Cereal Seed Multiplication) (AFAGAAAI), Seed Quality Testing & Certification Services (AFAGAIAI), Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)

Keywords

• Agricultural seed production
• Soybean seeds
• Wheat seeds
• Corn seeds
• Industrial seed treatment

Headquarters

HQ city

Cruz Alta

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Seed Production and Commercialization: Production and sale of soybean, wheat, and corn seeds to agricultural producers
2. Industrial Seed Treatment Services: Industrial seed treatment (TSI) services providing protection against insects, fungi, and various pathogens

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sementes Aurora produces and commercializes certified soybean, wheat, and corn seeds with genetics adapted to regional Brazilian conditions, and provides Industrial Seed Treatment (TSI) services that apply crop protection products onto seeds for rural producers. The company also operates its own seed quality testing laboratory to support seed production and treatment quality control.

Product overview

Sementes Aurora operates as a seed production and commercialization company offering a portfolio of soybean, wheat, and corn seeds. The core products are enhanced by Industrial Seed Treatment (TSI) services and quality testing through the company's own seed laboratory. The company works with commercial partners including AGROALPHA, Biotrigo Genética, BRASMAX, D-BASF, DEKALB, Golden Harvest, MONSOY, and OR SEMENTES for seed genetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Soybean Seeds

Quantifiable outcome

• Express increase in productivity for customers

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• AGROALPHAminorOthersCommercial partner brand featured on the Sementes Aurora website
• Biotrigo GenéticaminorOthersCommercial partner brand featured on the Sementes Aurora website - genetics provider
• BRASMAXminorOthersCommercial partner brand featured on the Sementes Aurora website - soybean genetics
• D-BASFminorOthersCommercial partner brand featured on the Sementes Aurora website
• DEKALBminorOthersCommercial partner brand featured on the Sementes Aurora website - corn seed brand
• Golden HarvestminorOthersCommercial partner brand featured on the Sementes Aurora website
• MONSOYminorOthersCommercial partner brand featured on the Sementes Aurora website - soybean brand
• OR SEMENTESminorOthersCommercial partner brand featured on the Sementes Aurora website

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Corteva Agriscience: Corteva (Pioneer brand in Brazil) is a global agricultural inputs leader that produces and licenses corn and soybean seeds in Brazil. It competes with Sementes Aurora through branded seed sales and dealer networks in Rio Grande do Sul, but at vastly larger scale and with proprietary genetics.
• Syngenta: Syngenta is a global crop inputs company with strong Brazilian seed operations through Nidera and Golden Harvest, both of which appear as Aurora partners. It competes on the same genetics platforms while offering integrated crop protection packages.
• Bayer Crop Science: Bayer (including the former Monsanto/BASF cotton-seed carve-out brands like MONSOY) is a global seed and crop protection giant with major Brazilian presence. Its Dekalb, Asgrow, and MONSOY brands directly compete in the soybean and corn seed markets where Aurora operates.
• BASF Agricultural Solutions: BASF is a global crop protection and seed company with major Brazilian presence. Its 'D-BASF' brand appears as an Aurora partner, and BASF competes broadly in seed-applied treatments and crop inputs that overlap with Aurora's TSI offering.

Direct peers

• GDM (Grupo Don Mario): GDM is a leading soybean genetics company with major Brazilian operations and proprietary cultivars. It competes directly with Aurora in soybean seed multiplication and licensed distribution across Brazilian grain regions.
• OR Sementes: OR Sementes is a Brazilian regional seed producer and Aurora's listed commercial partner. Both companies operate in the certified seed production and distribution space for soybean, wheat, and corn in southern Brazil.
• BRASMAX: BRASMAX is a Brazilian soybean genetics company listed as a Sementes Aurora partner. It develops and licenses soybean cultivars that Aurora multiplies and sells, making it both a partner and a directly comparable genetics-focused seed business.
• TMG - Tropical Melhoramento & Genética: TMG is a Brazilian soybean and cotton genetics company with proprietary cultivars and national distribution. It is one of the closest direct peers to Sementes Aurora in the Brazilian certified seed and cotton/soybean genetics market.
• Biotrigo Genética: Biotrigo Genética is a Brazilian wheat genetics specialist and one of Sementes Aurora's listed commercial partners. It focuses on wheat cultivar development with multiplications across southern Brazil, making it both a partner and a comparable regional seed producer.

Emerging players

• Advanta Seeds (UPL): Advanta Seeds is a global seed company owned by UPL with growing Brazilian presence in corn, sorghum, and sunflower. It represents an emerging competitor and partner option for Aurora's regional seed multiplication model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sementesaurora
• Instagraminstagram.com/sementesaurora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sementes Aurora