Bayerische Staatsgemäldesammlungen

What Bayerische Staatsgemäldesammlungen does

Bayerische Staatsgemäldesammlungen (BStGS) is the state museum institution of the Freistaat Bayern (Free State of Bavaria), founded in 1836 with the opening of the Alte Pinakothek. It operates five museums in Munich — Alte Pinakothek (European paintings 14th–18th centuries), Neue Pinakothek (currently closed for renovation, reopening 2029), Pinakothek der Moderne (modern and contemporary art, graphics, architecture, design), Museum Brandhorst (postwar and contemporary), and Sammlung Schack (19th-century German Romantic paintings) — together with twelve branch Staatsgalerien across Bavaria in Augsburg, Bamberg, Bayreuth, Würzburg, Schleißheim, Neuburg an der Donau, Ottobeuren, Aschaffenburg, Burghausen, Füssen, and Ansbach. The collection exceeds 30,000 objects, and the affiliated Doerner Institut conducts conservation science, restoration, and provenance research.

The institution's underlying technology stack centres on digital access to its holdings: the Online-Sammlung (launched 2017) exposes over 27,000 artworks, including 17,000 deposited holdings and 4,000+ permanent loans; the Alte Pinakothek Unframed WebApp delivers themed multilingual tours; the Pinakothek der Moderne App and Museum Brandhorst audioguide support on-site engagement; and subject-specific sites (Beuys Multiples, Max Beckmann Tagebücher) extend scholarly reach. BStGS also integrates with Google Arts & Culture and bavarikon for external discovery. Provenance research outputs include 698 WWII-loss entries published in the Lost Art database.

BStGS's business model is a hybrid of public funding and earned income. The Freistaat Bayern provides operating, acquisition, and capital funding; earned revenue streams include day tickets (€12), reduced and group admission, annual memberships (€90 standard / €60 reduced), gift vouchers, on-site and online museum shop sales, paid guided tours, and photo reproduction services. Patron associations (Pinakotheks-Verein, PIN. Freunde, Stiftung Pinakothek der Moderne, International Patrons, Ann und Jürgen Wilde Foundation, Fritz-Winter-Stiftung) and project-specific foundation grants (Art Mentor Foundation Lucerne, Ernst von Siemens Kunststiftung, DFG, BMBF, Mellon Foundation) support acquisitions and research. Primary customer segments are general public and tourists, school groups (free for EU schools), researchers and academics, and patrons/friends members.

Name

Bayerische Staatsgemäldesammlungen

Legal name

Bayerische Staatsgemäldesammlungen (BStGS)

Website

https://pinakothek.de

Company type

Private

Founded year

1836

Operating status

Operating

Headcount range

251–500 employees

Short description

The Bayerische Staatsgemäldesammlungen is the Free State of Bavaria's state museum institution, operating five Munich museums and twelve Bavarian branch galleries to preserve and exhibit over 30,000 artworks from the 14th century to the present, serving general visitors, school groups, researchers and patrons.

Ownership category

akta.pro rank

Product category

Art Museums

NAICS

Museums (71211), Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120), Historical Sites (71212)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Public art museums
• Art collection management
• Cultural heritage preservation
• Museum educational programs
• Art exhibition services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Museum Admission Tickets: Revenue from sale of individual museum tickets, day tickets (12 Euro for multiple museums), and tickets for special exhibitions. Tickets can be purchased on-site at museum cash desks or via the online ticketshop.
2. Annual Memberships (Jahreskarten): Annual memberships priced at 90 Euro (standard) or 60 Euro (reduced/ermäßigt), granting access to all museums and special exhibitions for 12 months. Available in digital (PDF/Wallet) or printed form.
3. Gift Vouchers (Gutscheine): Gift vouchers sold at museum cash desks and via online shop, redeemable for annual memberships. Revenue recognized at point of sale with a three-year validity period per the AGB.
4. Museum Shop and Online Store: Sale of exhibition catalogues, publications, reproductions, and gifts through on-site museum shops and the online shop (pinakothek.shop).
5. Public Funding (Freistaat Bayern): As a state museum of the Free State of Bavaria, the institution receives government funding for operations, acquisitions, and capital investments.
6. Sponsorship and Patronage: Financial and in-kind support from patron associations (Pinakotheks-Verein, PIN. Freunde der Pinakothek der Moderne, Stiftung Pinakothek der Moderne, International Patrons) and donations from foundations such as Art Mentor Foundation Lucerne for specific acquisitions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Bayerische Staatsgemäldesammlungen is a state museum institution that operates five museums in Munich (Alte Pinakothek, Neue Pinakothek, Pinakothek der Moderne, Museum Brandhorst, Sammlung Schack) and twelve branch galleries across Bavaria, curating and exhibiting over 30,000 artworks spanning the 14th century to the present. The institution provides public access through ticketed admission, annual memberships, guided tours, educational programmes for schools and families, museum shop sales, and digital platforms including an online collection database and mobile applications.

Product overview

The Bayerische Staatsgemäldesammlungen operates a portfolio of physical art museums in Munich (Alte Pinakothek, Neue Pinakothek, Pinakothek der Moderne, Museum Brandhorst, Sammlung Schack) and twelve branch galleries across Bavaria, complemented by digital products including the Online Collection platform (sammlung.pinakothek.de), mobile apps (Alte Pinakothek Unframed, Pinakothek der Moderne App), and thematic websites like Beuys Multiples and Max Beckmann Tagebücher. Additional services include a webshop for tickets and annual passes, audio guides, guided tours and educational programs, photo ordering for reproduction rights, and newsletter communications.

Differentiator

Problem solved

Functional benefit

Brands

• Alte Pinakothek: Museum housing European paintings from the 14th to 18th centuries
• Neue Pinakothek
• Pinakothek der Moderne
• Museum Brandhorst
• Sammlung Schack

Products and services

• Alte Pinakothek Historic art museum housing European paintings from the 14th to 18th centuries, including works by Dürer, Leonardo da Vinci, Rembrandt, Rubens, and van Gogh, open to individual visitors and groups.
• Neue Pinakothek Museum of 19th-century art featuring Romantic, Realist, Impressionist, and Symbolist works; currently closed for renovation with selected masterpieces displayed in the Alte Pinakothek.
• Pinakothek der Moderne Museum of modern and contemporary art housing the Sammlung Moderne Kunst, graphic arts, architecture, and design, offering exhibition programmes for the general public.
• Museum Brandhorst Museum housing the Brandhorst collection of modern and contemporary art with a focus on works from the 20th and 21st centuries, featuring artists such as Andy Warhol and Cy Twombly.
• Sammlung Schack Collection of approximately 150 19th-century German Romantic paintings displayed over three floors at Prinzregentenstraße, available for public visits.
• Staatsgalerien (Branch Galleries) Twelve state galleries across Bavaria including Augsburg, Bamberg, Bayreuth, Burghausen, Füssen, Neuburg an der Donau, Ottobeuren, Schleißheim, Würzburg, Ansbach, and others, displaying Baroque, ecclesiastical, and regional art collections.
• Online Collection (Online-Sammlung) Digital platform providing public access to over 27,000 artworks including deposited holdings and permanent loans, enabling global research and viewing of the collection.
• Alte Pinakothek Unframed WebApp Digital guide web application for the Alte Pinakothek offering themed tours in multiple languages including German, English, French, Italian, Spanish, plus children's tours and Easy Language (Leichte Sprache) versions, available to museum visitors.
• Beuys Multiples Website Dedicated website presenting the museum's collection of Joseph Beuys multiples with illustrations, descriptions, biographical notes, and artist glossary for public and research use.
• Max Beckmann Tagebücher Digital archive and documentation project for Max Beckmann's diaries and related artworks, providing public and scholarly access.
• Webshop (Online Ticketshop) Online shop for purchasing day tickets, annual passes, gift vouchers, and special exhibition tickets, serving individual consumers and gift purchasers.
• Guided Tours and Educational Programs Public art education offerings including guided tours, workshops, and special programmes for children, families, schools, and adults, delivered on-site and online.
• Annual Membership (Jahreskarte) Annual membership pass priced at 90 Euro (standard) or 60 Euro (reduced) granting access to all BStGS museums and state galleries in Bavaria, including all special exhibitions, for 12 months, available digitally or as a printed card.
• Photo Ordering Service Service for ordering high-resolution photographs and digital files of artworks from the collection for commercial and editorial use, available to publishers, media, and researchers.

Quantifiable outcome

• Over 27,000 artworks accessible via the online collection platform since 2017
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Stiftung Pinakothek der ModernecoreOthers · 1 January 1994Foundation established in 1994 to collect private donations for the construction of the Pinakothek der Moderne, continuing to support the museum with fundraising and patronage activities.
• PIN. Freunde der Pinakothek der ModernecoreOthers · 1 January 1965Originally founded in 1965 as 'Galerie-Verein', this friends' association provides patronage and support for the Pinakothek der Moderne, offering exclusive programmes and preview access to members.
• Pinakotheks-VereincoreOthers · 1 January 1953The Pinakotheks-Verein was originally founded in 1953 to support the rebuilding of the Alte Pinakothek and today provides patronage for the Alte Pinakothek and Neue Pinakothek. The association offers exclusive previews, guided tours, lectures, and special cultural journeys to its members.
• Doerner InstitutcoreStrategic or Co-development PartnerThe Doerner Institut is the affiliated research institute for scientific examination, preventive conservation, and restoration of artworks at the Bayerische Staatsgemäldesammlungen. It conducts multidisciplinary research projects with universities and partner museums.
• Fondation Custodia, Collection Frits Lugt (Paris)minorStrategic or Co-development PartnerInternational research partner in the cross-border project on Jacobus Vrel, together with the Bayerische Staatsgemäldesammlungen and Mauritshuis in Den Haag.
• Mauritshuis (Den Haag)minorStrategic or Co-development PartnerPartner in the international research project on Jacobus Vrel, working with the Fondation Custodia and the Bayerische Staatsgemäldesammlungen.
• Staatliche Museen zu Berlin (Gemäldegalerie)minorStrategic or Co-development PartnerPartner museum in the international Lucas Cranach the Elder research project funded by the New York Mellon Foundation, along with Dresden, London, New York, and Vienna.
• Staatliche Kunstsammlungen DresdenminorStrategic or Co-development PartnerPartner museum in the international Lucas Cranach the Elder research project funded by the New York Mellon Foundation.
• Stiftung Ann und Jürgen Wilde (Pinakothek der Moderne)coreStrategic or Co-development PartnerPrivate foundation supporting the Pinakothek der Moderne with its collection and exhibition activities, managed through the Ann and Jürgen Wilde Foundation within the museum.
• Fritz-Winter-StiftungcoreStrategic or Co-development PartnerThe Fritz Winter Foundation supports the collection and exhibition of Fritz Winter's works within the Pinakothek der Moderne, with a dedicated curator position.
• Museumspädagogisches Zentrum Bayern (MPZ)minorChannel Partner/ Reseller/ DistributorThe Museum Education Centre Bavaria offers specially designed guided tours for children and school groups at the museums.
• Kunstareal MünchenminorOthersArt district network in Munich that the Bayerische Staatsgemäldesammlungen participates in, connecting multiple art museums and institutions in the Kunstareal.
• Staatliche Graphische Sammlung MünchenminorStrategic or Co-development PartnerThe Staatliche Graphische Sammlung (State Graphic Arts Collection) is co-located with the Pinakothek der Moderne and collaborates on joint exhibitions and programmes.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gemäldegalerie Alte Meister (Staatliche Kunstsammlungen Dresden): Dresden's Old Masters Picture Gallery is a German state collection famous for Raphael's Sistine Madonna and comparable Venetian/Dutch/Flemish holdings. As a German state museum with a strong painting-collection focus, it competes for the same visitor, scholarly, and acquisition audiences as BStGS.
• Museo Nacional del Prado: Spain's national art museum in Madrid is a state-run Old Master painting collection (Velázquez, Goya, El Greco, Rubens, Bosch) with comparable curatorial and conservation functions. The Prado is the most direct international peer to BStGS in terms of paintings-led programming and state museum governance.
• Rijksmuseum: The Dutch national museum in Amsterdam operates a comparable role to BStGS—state-funded, painting-focused (Rembrandt's Night Watch, Vermeer), with extensive digital programming (Rijksstudio). Directly comparable in governance, collection era focus (14th–19th century European art), and digital outreach strategy.
• Städel Museum: Frankfurt's Städel is a German art museum spanning seven centuries from the early Renaissance (including comparable Dürer and Italian old masters) to contemporary art. As a German competitor with similar period coverage and academic program, it directly competes with BStGS for German and international visitors.
• The National Gallery, London: The UK's national art museum in Trafalgar Square houses Western European paintings from the 13th to 20th century and operates as a non-departmental public body with government support. Directly comparable in paintings-led focus, educational programming, and international visitor base to BStGS.
• Kunsthistorisches Museum Wien: Austria's primary state art museum, the Kunsthistorisches Museum in Vienna houses comparable Old Master paintings (Raphael, Vermeer, Rembrandt, Brueghel) and operates as a federal institution. Directly comparable in scope, governance model, and European Old Master focus to BStGS's Alte Pinakothek.
• Staatliche Museen zu Berlin: Berlin's state museum complex (Staatliche Museen zu Berlin / Preußischer Kulturbesitz) operates 17 museums across Berlin including the Gemäldegalerie, Pergamon, and Neues Museum. It is the closest direct peer to BStGS—another German state-funded multi-museum complex with comparable collections spanning antiquities to contemporary art and similar academic/conservation functions.
• Galleria degli Uffizi: Italy's flagship state art museum in Florence holds one of the world's most important collections of Renaissance paintings (Botticelli, Leonardo, Raphael, Caravaggio). Directly comparable to BStGS as a European state-funded paintings-led museum competing in the same international tourist and scholarly market.

Broad incumbents

• Musée du Louvre: France's national museum in Paris is the world's largest and most-visited art museum, with a collection that dwarfs BStGS in scale and scope. While broader in geographic and temporal coverage, the Louvre is a global incumbent whose scale, visitor volume, and digital platform (Louvre Online Collection) set benchmarks BStGS competes against.

Regional players

• Hamburger Kunsthalle: One of Germany's largest art museums, the Hamburger Kunsthalle spans 14th century to contemporary art with comparable period coverage to BStGS. As a major German regional art museum, it competes for German visitors and scholarly resources while sharing similar exhibition programming models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pinakotheken
• YouTubeyoutube.com/@Pinakotheken
• Facebookfacebook.com/pinakotheken
• Instagraminstagram.com/pinakotheken
• LinkedInlinkedin.com/company/die-pinakotheken

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayerische Staatsgemäldesammlungen