Ribas Hotels Group

What Ribas Hotels Group does

Ribas Hotels Group is a privately held Ukrainian hotel management company founded in 2013 that operates an international portfolio of managed hotels, apart-hotels, and franchised properties. The company offers four primary service lines: comprehensive hotel management (full operational oversight on a percentage-of-net-profit model), hotel franchising (brand and operational standards licensing), hotel consulting (market research, concept development, business planning, and architectural design), and joint investment in apart-hotels under the WOL brand. Its portfolio spans five sub-brands — Ribas Hotels (4-star from 45 rooms), Ribas Rooms (3-star business from 20 rooms), Hotels 2be (3-star franchise with gaming), WOL home + hotel (aparthotels for short and long stays), and Mandra (upscale glamping).

The company's operational model is built on proprietary methodologies including WOW Effect Services, target-group research-based room configuration, social media optimization (Instagrammability), ergonomic room layouts, and a dynamic pricing system for revenue management. A WOL Investor Application provides remote property monitoring for unit investors. Ribas manages properties across Ukraine (Kyiv, Odesa, Lviv offices) and internationally (Bali representative office, with presence in Cyprus, Armenia, Kazakhstan, Poland, and Moldova).

The business model generates revenue through four streams: management fees as a percentage of net profit from managed properties, franchise royalties and fees, WOL apart-hotel unit sales at $2000-2500/m² with ongoing management fees, and consulting project fees. The company targets property investors seeking passive income, hotel and property owners lacking operational expertise, micro-investors purchasing apart-hotel units, and real estate developers seeking brand affiliation and investor access for joint projects. Notable managed properties include Wall Street by Ribas (88% occupancy, 9.5/10 Booking.com rating, 12% annual payback), Richard by Ribas (92% high-season occupancy, 19% annual ROI), Bossfor (70% net profit increase in year one), and Helios (67% occupancy, 11% ROI).

Name

Ribas Hotels Group

Legal name

RIBBAS HOTELS GROUP LLC

Website

https://ribashotelsgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ribas Hotels Group is a Ukrainian-founded international hotel management company offering comprehensive management, franchising, consulting, and apart-hotel investment services to property owners, investors, and developers across Ukraine, Indonesia, Cyprus, and Eastern Europe.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel management services
• Hotel franchising
• Hotel consulting
• Apart-hotel investments
• Hospitality asset management

Headquarters

HQ city

Odessa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Management Fees: The company earns a percentage of net profit from managed hotel properties. This creates alignment between the management company and property owners, as Ribas Hotels Group only profits when properties generate profit. The company receives full material responsibility for operational management.
2. WOL Apart-Hotel Investment Model: Investors in WOL apart-hotels choose between fixed rental rates or percentage of total income. The company earns from both property sales ($2000-2500/m²) and ongoing management fees, creating a triple alliance with developers and investors.
3. Hotel Consulting Services: Market research, property concept development, business planning, and architectural design services for new hotel projects.
4. Hotel Franchising: Ready-made franchise solutions where property owners pay for the Ribas brand, operational standards, and brand recognition to increase occupancy rates and profitability.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ribas Hotels Group is an international hotel management company that provides consulting, franchising, apart-hotel investment opportunities, and full-service operational management to hotel property owners and investors. The company manages a portfolio of sub-brands (Ribas Hotels, Ribas Rooms, Hotels 2be, WOL home + hotel, and Mandra) across Ukraine, Cyprus, Armenia, Kazakhstan, Indonesia, Poland, and Moldova.

Product overview

Ribas Hotels Group is an international hotel company offering a portfolio of hotel brands and comprehensive hospitality services. The company operates multiple sub-brands: Ribas Hotels (★★★★ city/resort hotels from 45 rooms), Ribas Rooms (★★★ business hotels from 20 rooms), Hotels 2be (★★★ franchise hotels with gaming), WOL home + hotel (aparthotels for short/long stays), and Mandra (upscale glamping). Services include Hotel Consulting, Hotel Franchising, Investments in Apart-Hotels and Cottage Villages, and Comprehensive Hotel Management. The company manages hotels across Ukraine, Cyprus, Armenia, Kazakhstan, Indonesia, Poland, and Moldova, with properties ranging from urban business hotels to resort complexes and aparthotels.

Differentiator

Problem solved

Functional benefit

Brands

• Ribas Hotels: 4-star city or resort hotels from 45 rooms with necessary infrastructure.
• Ribas Rooms
• 2be
• WOL home + hotel
• Mandra

Products and services

• Hotel Consulting Comprehensive services for hotel project creation and implementation, including market research, property concept development, business planning, and architectural design, for hotel property developers and owners.
• Hotel Franchising Ready-made franchise business solution under the Managed by Ribas brand, providing hotel operators' brand, operational standards, and management support to increase occupancy rates and profitability for 3-4 star business hotels, SPA hotels, resort hotels, apart-hotels, and cottage villages (30-45+ rooms).
• Investments in Apart-Hotels and Cottage Villages Joint investment program in the hospitality business in Europe and Asia with real estate development in collaboration with Ribas Hotels Group, selling ready-made business opportunities rather than just square meters, with apartments priced at $2000-2500/m² and offering fixed rental rates or income percentage.
• Comprehensive Hotel Management Strategic planning and full operational management services for hotels and restaurants, including financial management, operational management, personnel recruitment and training, F&B management, quality control, legal support, and IT services, on a percentage-of-net-profit basis.

Quantifiable outcome

• 12% annual payback achieved on Wall Street hotel over 7 years of operation
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Property Developers (Unnamed)coreStrategic or Co-development PartnerJoint investment partnerships with property developers for building and operating apart-hotels under the WOL brand. Developers handle construction while Ribas Hotels Group provides concept, brand, and operational management. Creates a triple alliance where investors purchase units, developers build, and Ribas manages the completed properties.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Highgate Hotels: Hotel management, investment, and development company operating 500+ hotels in the US, Caribbean, and Europe. Comparable to Ribas across management contracts, franchising, and investment partnership models (similar to WOL), though at much greater scale and broader asset-class exposure.
• Interstate Hotels & Resorts: Largest US-based hotel management company operating 500+ properties globally under third-party management contracts. Highly comparable to Ribas as a third-party hotel operator serving property owners, but at substantially larger scale and broader geographic footprint.
• Aimbridge Hospitality: Global hotel management company with 1,500+ properties across North America, EMEA, and the Caribbean. Comparable to Ribas in core business model (third-party management and franchising) but operates at a significantly larger scale with deeper capital backing.
• Wyndham Hotels & Resorts: World's largest hotel franchisor with 9,000+ franchised hotels across 95+ countries. Comparable to Ribas in franchising core offering (e.g., Hotels 2be), though at vastly larger scale and with global brand recognition versus Ribas's regional presence.

Emerging players

• Dream Hotels & Resorts: South African hotel management and franchising company with multiple brands spanning business, resort, and lifestyle segments. Comparable to Ribas in multi-brand portfolio, franchising model, and resort/business hotel dual focus.
• Lore Group: Boutique hotel development and management company operating lifestyle hotels across Europe and the US. Comparable to Ribas in lifestyle-focused brand portfolio (similar positioning to WOL and Mandra) and asset-light management approach.

Direct peers

• Modus Hotels: UK-based hotel management and franchise company operating curated lifestyle and business hotels. Closely comparable to Ribas in multi-brand strategy (full-service, business, lifestyle) and management-plus-franchise hybrid model.
• Crestline Hotels & Resorts: US-based hotel management and asset management firm operating 100+ properties across North America. Comparable to Ribas in third-party management contracts for full-service and select-service hotels, with similar owner-aligned fee structures.
• Cycas Hospitality: European hotel management company operating extended-stay and full-service hotels across the UK and Continental Europe. Comparable to Ribas in operating as a regional multi-property operator with management contracts and franchising arrangements.
• WTS International: Multi-brand hotel management and franchise company operating resort, urban, and lifestyle brands across international markets. Closely comparable to Ribas in operating multiple sub-brands and offering management plus franchising for 3-4 star properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ribasgroup
• LinkedInlinkedin.com/company/ribas-hotels-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ribas Hotels Group